When we became fans

Firefox 1 was trying to cross “The chasm”

When we became fans

Grass root marketing and word of mouth did a lot…

When we became fans

We liked the to read a lot: Mozilla.org

Asa’s blog

Now Firefox is mainstream

We would like to follow the interesting stuff but…

?Where is it

To technical

It is to much

I like to take my time and read (not click in websites)

So why not a magazine

For a target base (13.5 %) *

*) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php

But what about them

Do they know where to find interesting stuff?

?

They like technical stuff…

Only a small target base (2.5 %) *

*) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php

They like technical stuff…

So create a space related to the magazine for further reading. In depth technical reviews, with supplementary material on the web.

Why them also

Other cool stuff will come, not only in the Mozilla landscape, so keep them interested! Then the early adopters will grass root it!

Why them also

So you dynamically focus on the mainstream of today and tomorrow…

Will they read it?

They do not want to read a lot, but they may want to learn some things…

?Is it a target????

Yes and no, but some is good.

Large target base (34 %) *

*) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php

And them?

The remaining 50%, they do not drive the new stuff forward. They may get curious occasionally

Some curiosity

What are they reading

Is that something for me?

I email, what is this blue bird doing for emails?

A magazine is not a portal or news-website

versus

But web based journals do exsist

Lets talk content1. Mozilla dictated

2. Some Mozilla dictated, some community input

3. Little Mozilla input, Community dictated

4. Community dictated

1. Editorial, intern

2. Editorial, intern/extern, SFX, peer reviewed articles?

3. Alsmost a wiki, a collection

4. Could be anything…

My opinion…• As a scientist I like

journals based on “interactive open-access journal for the communication peer-reviewed research”

• Why can not some of the content come from outside if relevant to the Mozilla landscape

• Mozilla landscape?

Mozilla landscape

Make it clear, say it here

Please read this: before you use of redistribute this public presentation:

http://www.mozilla.org/foundation/licensing.html

Mock ups of the Mozilla Magazine are created by Jamey Boje (www.graphicsguru.com)

Webpages of Linuxmagazine and Biochemistry

The crossing the chasm graph was used from wikipedia: http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png

Marco Casteleijn © 2009