moving from statistics to analytics
TRANSCRIPT
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Moving from statistics to analytics_ J. Boye Web & Intranet Conference 6-8 November 2012, Aarhus
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Can I buy your website ?
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How much is it worth_?
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Basic analytics_
Track
Report Analyze
Op2mize
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Get data_
Track
Report Analyze
Op2mize
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Tell the story_
Track
Report Analyze
Op2mize
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Look at the damn thing_
Track
Report Analyze
Op2mize
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Do it better_
Track
Report Analyze
Op2mize
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It’s not a perfect world_
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So to often_
Track
Report Analyze
Op2mize
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Downsize and upsize_
Track
Report Analyze
Op2mize
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All the buzzwords_
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Business objective
KPI
Driver Driver
KPI
Driver Driver
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Business objectives_
Business objective
KPI
Driver Driver
KPI
Driver Driver
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Business objectives_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Increase revenue Decrease costs
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KPIs_
Business objective
KPI
Driver Driver
KPI
Driver Driver
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KPIs_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Online sales vs. total sales
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KPIs_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Self service vs. call center
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Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
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Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Conversion rate
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Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Visitors
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Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Online forms
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Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
?
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Let’s run an online campaign_
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Campaign
Media
Banner Banner
SEM
Adword Adword
Link Link
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Campaign
Media
Banner Banner
SEM
Adword Adword
Link Link
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Campaign
Media
Banner Banner
SEM
Adword Adword
Link Link
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Conversions_
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Break it up_
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Reach Media Share
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Click rate Leads CPC
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Conversion rate CPA
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ROMI
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vs
Quality Quantity