moving from a monologue to a dialogue in marketing
Post on 22-Oct-2014
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Moving from a Monologue to a Dialogue in Marketing . . .
Matt Gehrett, Executive Director Howard Goto, Marketing Specialist
Fresno Pacific UniversityContinuing Education
Private, Liberal Arts, Christian University
Continuing Education at FPUOver 30 years and counting ….• Professional Development for Educators
– Workshops & Seminars– Independent Study Courses
• Correspondence and Online Courses• Work with over 12,000 students per year
• Incarcerated Youth Courses– CA prisons – grant funded
• Customized Corporate Training – Just getting started …
Traditional Marketing
through the mail
Flyers
Magazine
Ads
Marketing … via the monologue
Course
Catalogs
SurveyMonkey
• End of Course
• Special Surveys
Registration System
• $10 discount code on all marketing.
• Tracking Reports
Constant Contact
• Welcome / Thank You
Emails
• Weekly Emails
• Clicks on webpage
• Registration goals
• Ecommerce
Publishing Web
Analytics
Marketing
Codes Student
Surveys
Collecting data to begin the conversation …
Web Analytics
Student Surveys
Marketing Codes
Email Publishing
INTELLIWORKS
CRM (Constituent Relationship
Management)Marketing
Campaigns
Program
ManagementContacts
Cases
Reports
Dashboards
Capturing the conversation …
Integrated with our student data system (Datatel)
Contact and Cases
Program Management
Marketing Campaigns
Reports and Dashboards
Google & Teachertube
• Google tracking• Landing Page• Free Resources from Instructors
Eduventures
• Pricing study• Trends in each
state• School District
Survey
• Group• Page• iPod
Giveaway
University Pastor
• Email and phone support• Links to
Resources
CPC Ads
Spiritual
Support
Market
Research
Social
Networking
To keep the dialogue going ….
Triggermail by SailThru (Transactional Emails)
Benefits ???
Better
Service
Lower
Costs
More
Self
Sufficient
Increased
knowledge
A final word ...