motivation sprint kickoff presentation

8/18/2019 Motivation Sprint Kickoff Presentation

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VENTURE DESIGN SPRINTS KICKING OFF AMOTIVATION SPRINT

Alex Cowan


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THE VENTURE DESIGN PROCESS

S C A L E ?

P IV O T ?

PRODUCT &

PROMOTION

USER STORIES

& PROTOTYPES

CUSTOMER

DISCOVERY &

EXPERIMENTS

VALUE

PROPOSITIONS &

ASSUMPTIONS

S H O W

M E …

?

W H A T

I F ?

WHO?PERSONAS

W H A T ?

PROBLEM

SCENARIOS &

ALTERNATIVES


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THE DESIGN SPRINT

me oxe


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THE DESIGN SPRINT

NONEED

NONEED

NONEED

NONEEDPERSONAS

& PROBLEMS? MOTIVATIONS? USABILITY? ARCHITECTURE? BUILD STUFF!

HERE’S

WHAT…

NEED NEED NEED NEED

PROBLEM

SCENARIO

SPRINT

MOTIVATION

SPRINT

USABILITY

SPRINT

ARCHITECTURE

SPRINT

WHAT DO

WE DO NEXT

WEEK?


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SPRINT TYPES

VALIDATED

PROPOSITIONS

WORKING USERSTORIES

So you don’t deliver asolution no one wants.

So you practice drivingto user stories and

test yourself on yourunderstanding andreadiness.

MotivationSprint


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CONCEPTS

0

Lean Startup

-Evidence-Based Innovation & The Scientific Method

- Learning Objectives vs. Scaling Objectives

- Structuring Assumptions

- Applied Experimentation and Minimum Viable

Products (MVP’s)


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WORKING YOUR VALUE HYPOTHESIS

PERSONA HYPOTHESIS

PROBLEM HYPOTHESIS

VALUE HYPOTHESIS

CUSTOMER CREATION HYPOTHESIS

USABILITY HYPOTHESIS


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SYSTEMATIC DRIVE TO VALUE VIA ‘LEAN STARTUP’

Do I have real evidence from my buyer that this is compelling?

01 IDEA!

What is our ‘value hypothesis’ and what areits key assumptions?

02 HYPOTHESI S

How do I definitely prove or disprove theassumptions with a minimum of time andeffort?

03 EXPERIMENTAL DESIG N

04 EXPERIMENTATION

Am I reacting or am I focused onvalidating my pivotal assumptions?

‘Pivot or persevere?’

VALUEHYPOTHESIS

source: adapted from ‘The Lean Startup’


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EXAMPLE: ENABLE QUIZ

OPPORTUNITYHiring quality technical talent is critical formany companies, but screening for skill sets is time consuming and awkward.

CHALLENGEThe founding team wants to bootstrap withoutexternal funding so they need to focus on aspecific technical domain, one that will get them strong early traction.

ENABLE

QUIZ

ENABLEQUIZ


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EXAMPLE: ENABLE QUIZ

Persona(s)Helen the HR Manager- responsible for sourcing and screening job candidates

Frank the Functional Manager- hiring manager responsible for acquiring and managing talent

ProblemScenario

Helen: hard to screen for technical skills

Frank: never has enough time for recruiting and doesn’t want to be a jerk during interviews

AlternativesHelen: call references, take their word for it (on skills)

Frank: ask a few probing questions

ValueHypothesis

If Enable Quiz offers companies that hire engineers lightweight technical quizzes that screen job candidates for

engineering positions, then these companies would trial, use, adopt, and pay for such a service.

What Minimum Viable Product (MVP)?

That you can bootstrap?

That doesn’t require software at all?

ENABLEQUIZ


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THE CONCIERGE MVP

Metrics:

Do the HR managers use them? How often?

Do they want one for their next open position?

Do the functional managers care?

Work with a set of HR managers to produceposition-specific quizzes by hand on paper (orGoogle Forms, etc.).

ENABLEQUIZ


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CASE STUDY: ZAPPOS

OPPORTUNITY(1999) An observed problem scenario around the difficulty of finding the right shoe at localretail and a giant (but nascent) market in onlineretail.

CHALLENGEConsumers still in the early stages of adoptingand habituating to online retail. Founder (Nick

Swinmurn) wanted to bootstrap.

ZAPPOS


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Persona(s) Sam the shoe-hound- knows what he wants but not where to get it.

ProblemScenario

Sam is unable to find the shoe he wants at local retailers, wasting time and getting frustrated.

Alternatives Possibly mail order or wait until he’s in a bigger market to go to the store.

ValueHypothesis Make the shoe Sam wants accessible online and make sure he has a great experience so he’ll come back and nothave to think about where to find the shoe he wants anymore.

What Minimum Viable Product (MVP)?

That you can bootstrap?

That doesn’t require software at all?

CASE STUDY: ZAPPOS


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Result:It worked and the rest is history.

Photographed shoes and put them online toobserve whether anyone bought them.

CASE STUDY: ZAPPOS


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UNBUNDLING THE VALUE HYPOTHESIS INTO ASSUMPTIONS

MVP Archetype Example Assumptions (Enable Quiz)

Wizard of Oz If we get HR managers to a landing page with a demo, 10% will sign up forour email product announcements.

Concierge If we create position-specific quizzes for HR managers, they’ll use them~100% of the time and, after two positions, be willing to pay.

SalesIf we offer the service at [x] price with [y] supplemental assistance,companies that hire a lot of engineers will pay [z].

If we [do something] for [persona], they will [respond in a certain way]


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UNBUNDLING THE VALUE HYPOTHESIS INTO ASSUMPTIONS

MVP Archetype Example Assumptions (Enable Quiz)

Wizard of Oz If we get HR managers to a landing page with a demo, 10% will sign up forour email product announcements.

Concierge If we create position-specific quizzes for HR managers, they’ll use them~100% of the time and, after two positions, be willing to pay.

SalesIf we offer the service at [x] price with [y] supplemental assistance,companies that hire a lot of engineers will pay [z].

If we [do something] for [persona], they will [respond in a certain way]


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EXAMPLE: ENABLE QUIZ CONCIERGE MVPComponent Notes

What assumption will this test? If we offer HR managers at companies that hire a lot of engineers a lightweightquizzing app, they will convert to paid subscriptions after an unpaid trial.

How? We’ll start with custom-built quizzes on Google Forms to assess the basic value of the product to the HR manager.

What is/are the pivotal metric(s)?

What is the threshold for true (validated) vs.false (invalidated)?

1: If we create position-specific quizzes for HR managers, they’ll use them ~100% of the time. Metric: [quizzes administered]/[candidates interviewed].

2: If the HR managers use the quiz, they’ll send through


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DAY 1 ACTIVITIES: MOTIVATION SPRINT

Intro. Concepts + Warmup

Draft Structured Assumptions

Brainstorm Experiment Ideas

Rank Experiment Ideas

Detail Experiment Ideas

Detail Experiment Plan


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DAY 5 ACTIVITIES: MOTIVATION SPRINT

5

Review Metrics & Evidence

Draft User Stories, Storyboards, Wireframes

Decide Next Steps


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YOUR BRIEF

0

Who & What?We want to unpack and detail this basic assumption:

If we [do x] for [a certain persona] they will [respond in a

certain way].

Why?We need to determine if building [initial software deliverable] is

likely to be valuable to [personas].

How?Our deliverables will be: a set of experiments and validated

assumptions, along with user stories to test our readiness and

concepts for implementation.

motivation sprint kickoff presentation

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