most recent walmart draft
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“Walmart launches smartphone trade-in program ahead of new iPhone”http://money.cnn.com/2013/09/10/technology/mobile/walmart-trade-in-smartphone/index.html?iid=HP_River
Jordan Heiden Professor Klinkowstein
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September 21, 2013:• Trade-in
credit for new phone• Over 100
models • $50-$300
payments
Jordan Heiden Professor Klinkowstein
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Jordan Heiden Professor Klinkowstein
Walmart makes transition with new trade-in program
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•Walmart will have largest program of any brick and mortar store
Jordan Heiden Professor Klinkowstein
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• College students want to save money but could be saving more than they realize.
Jordan Heiden Professor Klinkowstein
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Ethnographic Research
Jordan Heiden Professor Klinkowstein
Book Bag- $60.00Student making purchase in bookstore
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Starbucks at 10:00AM University Café at 2:00PM
Jordan Heiden Professor Klinkowstein
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Jordan Heiden Professor Klinkowstein
Common bookstore purchasesRanging from $10.00-$65.00
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Ethnographic Research Observations
• Ashamed by purchases• Questioned why product was
purchased• Looked uncomfortable when asking
questions• Played with hair• Looked around room while thinking• Made conversation into joking matter
Jordan Heiden Professor Klinkowstein
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Ethnographic Research Findings
Student responses--Book bag ($60.00)“It wasn’t that necessary, I just thought it was cute.”-Bicycle ($65.00)“I don’t need it, but maybe sometimes it’ll help. Still, I wouldn’t die if I stopped shopping.”-Beanie ($35.00)“I’ll probably never wear it. I don’t know why I bought it.”
Jordan Heiden Professor Klinkowstein
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Diagonals
Jordan Heiden Professor Klinkowstein
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Arcs
Jordan Heiden Professor Klinkowstein
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Irregulars
Jordan Heiden Professor Klinkowstein
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Grids
Jordan Heiden Professor Klinkowstein
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High Key
Jordan Heiden Professor Klinkowstein
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Low Key
Jordan Heiden Professor Klinkowstein
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Monochromes
Jordan Heiden Professor Klinkowstein
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Neutrals
Jordan Heiden Professor Klinkowstein
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Color
Jordan Heiden Professor Klinkowstein
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Black and White
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Selected Article for Research
• http://www.stretcher.com/stories/01/010917c.cfm
(Top reasons for overspending)
• http://www.mdjunction.com/teen-shopping-overspending
(Overspending support group)
Jordan Heiden Professor Klinkowstein
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Social Circumstance Observed
• Teens are overspending without realizing it.
Jordan Heiden Professor Klinkowstein
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Observations
• Spends money on unnecessary things
• Have little understanding of what should be spent
• Makes regretful purchases
Jordan Heiden Professor Klinkowstein
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Desire
• Wants a way to easily balance spending
Jordan Heiden Professor Klinkowstein
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The Safe Spender• With a flexible
and unique spending card and online application, individual spending can be monitored by setting limits for specific types of purchases. Text message alerts can also be sent as reminders.
Jordan Heiden Professor Klinkowstein
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Breakdown of Proposal
• Student spending card• Observable/changeable online
preferences• Sets limits/caps on spending of all
sorts• Sends text message warnings at
certain points in spending• Allows for increasing and decreasing
amounts• Flexible and unique for every
individual
Jordan Heiden Professor Klinkowstein