most productive tricks for email marketing

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Most Productive Tricks For Email Marketing

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Short subject lines

There are few facts about email subject line:• 35% of email recipients open email based on subject line• Including offers or incentives in subject line can increase open rates

by 50%• 85% of emails are deleted due to irrelevant subject line• 69% of emails are marked as spam due to subject line• A helpful email strategy is to keep subject line short i.e., under 50

characters.


Write creative and short content

• No one is interested in huge and long emails, people generally like concise and short emails.

• Even, when people scan through their emails, they are more likely to glean overall message before taking any action.

• Therefore, deliver relevant information to consumers and segment email lists by purchase history which increase email relevance by 34%, increases open rates by 39% and increases revenue by 24%.


Call-to-action button on email

• Do you know, 55% of recipients will forward emails with coupons and promotions?

• That’s why to have clear call-to-action button which is easy to spot by email recipients while they are scanning through email.

• Only use a single call-to-action per email and make it easy to tap.

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Graphics and templates

• Keep the graphics and templates visually appealing while describing the picture in the alt tag. Apart from this, break your emails into clearly defined sections and place a logo in the upper left corner. Importantly, keep 600 as maximum pixel width of email.

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Avoid background images• Microsoft Outlook doesn’t recognize background images and

Outlook is 6th most used email. So, it is best



Add social sites buttons

• Extend life of your email by adding social sharing buttons. There are various email tools out there in the market which have built-in sharing buttons, you just have to fill the URL where you want to redirect your customers..


Keep mobile users also in mind• 47% of emails are opened on mobile, that’s why design email in

such a way that it looks great on any device. For this, you can convert your email to one column template, use good font size to improve readability on smart phones.



Send emails on weekends

• If you want your email to be read by customers then send your emails on weekends as Saturday and Sunday outperform well



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Reach UsGurgaon, India

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