most common facts about user generated content (ugc)
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Most Common Facts about User-Generated Content (UGC)
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99% of User-Generated Content (UGC) is Honest
• Users just want to share their joy, share an opinion, raise a complaint or simply discuss the product’s features. Most of those are actually honest and state what they actually feel.
• These are huge bonus points for your brand. While users may have less or more followers, you can repost the content on your page for all of your followers to see.
• New buyers trust the opinions of strangers than they trust even friends and relatives.
• So, making use of User Generated Content is the most effective way to building your brand.
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User-Generated Content (UGC) is everywhere• User-Generated Content is not something new. It is just there,
almost everywhere. Facebook is full of UGC. So are YouTube, Twitter, Instagram and Google+. Almost all major social networking, photo-sharing and audio-sharing sites or apps (like SoundCloud) are full of UGC.
• With options like tagging, hashtagging, mentioning and commenting, companies gets direct and instant feedback from end-users.
• In case of problems, issues or complaints, a solution is given quite instantly. This helped build direct and honest testimonials for most brands for the whole world to see. Similarly, quick customer service solutions also reposed users’ confidence in the brand.
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User-Generated Content (UGC) Can be Generated
• Some of the user-generated content can be generated. • Starbucks, Coca-Cola, LEGO, etc. have done the best in terms of
generated UGC. • Starbucks did extremely well asking users to post pictures with cups
and doodle on white Starbucks cups and post their art on social media.
• This led to a lot of content that Starbucks re-posted most of them on their social media pages and website. Winning users were rewarded with “unlimited lifetime” supplies of mochas and lattes. Hardcore lovers of the Starbucks brand and those looking for a reward posted content which led Starbucks to trend on all social media channels.
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• Similarly, Coke came up with the idea of personalized Coke bottles with names of oneself, family, friends, relatives, personalized messages, wishes and greetings. The user then gifted the Coke bottle to the friend or family member whose name the label carried. It was then shared with a hashtag on social media.
• These two brands led to huge revolutions in marketing and brand building with the help of User-Generated Content. Many other brands also did the same, making use of UGC marketing and taking things to whole new levels. So, User-Content is everywhere. They only have to be tapped and made perfect use of.
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