how to... aggregating online user generated content (ugc) for your website
DESCRIPTION
This document aims to provide an insight in to UGC looking at how practitioners, companies and organisations can collect/aggregate, filter and display contentuploaded by anyone other than themselves to the Web without having to download, edit and re publish.TRANSCRIPT
How to
1
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
This document aims to provide an insight in to UGC looking at how practitioners companies and organisations can collectaggregate filter and display content uploaded by anyone other than themselves to the Web without having to down-load edit and re publish
Aggregate online User Generated Content (UGC) for your website
Nov 09
What is UGC
How to Aggregate online User Generated Content (UGC) for your website
UGC or User Generated content is just that media content produced or lsquogener-atedrsquo by an end-user Most importantly though is that it is made publicly avail-able on the Web UGC can take many forms including photographs video audio news articles blog articles comments forum discussions uploaded files even tweets anything resulting in an online asset or object possessing a unique URL (universal resource locator) These resources created during the day to day life buzz and activity of your organisation can be tagged tracked filtered and aggregated to provide content for your web site or online social space
UGC is often created in response to an existing and often professionally gener-ated item of media ldquoProfessionally generatedrdquo referring to the artists creating and owning the IP (intellectual property) and possessive copyright on the origi-nating material
UGC can be as simple as a single photo taken at an event or a PDF document created of a seasonal brochure More complex UGC takes existing images au-dio and video combining it with homeuser captured media and collected links from around the web This is then uploaded to a website to be freely accessible to anyone interested in looking watching listening and commenting
The most popular UGC sites are
bull YouTubeforvideosharing httpenwikipediaorgwindexphptitle=YouTubeampoldid=327909915
bull Flickrforpicturesharing httpenwikipediaorgwindexphptitle=Flickrampoldid=326710624
Where is it found
Author Caron Lyon wwwpcmcreativecouk
How to
2
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
bull Deliciousforbookmarksharing httpenwikipediaorgwindexphptitle=Delicious_28website29ampol did=321760253
bull Issuuforpublishedprintsharing httpenwikipediaorgwindexphptitle=Issuuampoldid=320617538
bull Slideshareforslideshowpresentations httpwwwslidesharenetabout
bull Scribdfordocumentsharing httpenwikipediaorgwindexphptitle=Scribdampoldid=326052341
Somewebsitesincorporatefacilitiestoenableuserstouploadoraddusergen-erated content directly to the site itself Blog comments are a simple example of thisSitesliketheBBCtakeadvantageofUGCbyaskinguserstouploadphotosof the weather to be shown with the weather reports for example
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
The short answer is absolutely everyone who uploads anything to the Internet As a creative organisation business or practitioner the question really of inter-est is ldquoWho is making content about merdquo and following on from that ldquoHow can I make use of itrdquo
Who is making it
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
Martin is a member of the art centrersquos youth theatre program During rehearsals he and other members of the company take photos on their mobile phones and shoot bits of video During the performances photos from backstage get snapped Before leaving on the last night he sneaks in to the foyer and takes down a show poster as a souvenir along with promotional cards still stacked on the ticket counter A good time was had by all Martin likes to make videos and takes all his content and makes a short video to share with the restofthecasttocommemoratetheirtimetogetherTheresulting4minvideoisuploadedtoYouTube
Simple scenarios - UGC who makes it and who might use it
How to
3
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Tina works as the marketing officer for a mid-scale rural touring company in the Midlands Local papers often review the companyrsquos productions print stories and announce upcoming shows Collecting together all these press mentions is part of her job It can be time consuming and often only results in the stories generated by press releases issue by her Tina relies on eager-eyed friends of the company sending links to her or cutting the articles from the papers and sending them to her If only she could be notified every time a mention of her company appeared anywhere on the web
Raymond owns a printing business and one of his clients is PCM stage produc-tions Each season a new brochure is printed to promote the companyrsquos activi-tiesTheyalsohavepostersofvarioussizesandA5flyersforeveryproductionAll of the printed materials are stored in PDF format The Arts Today regional culture magazine is also a client
Rosie is organising the workrsquos company outing Pantomime at the Theatre Royal itrsquos become an annual affair A few days before Rosie is updating her Twitter
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IsWeb20AbandoningtheUGCShiphttpwwwtechcrunchcom20090406is-web-20-abandoning-the-ugc-ship
Does user-generated content have a futurehttpwwwguardiancoukmediapda2009mar14sxswi-web20
UK User-generated content gets stickyhttpglobaltechforumeiucomindexasplayout=rich_storyampdoc_id=9461
User generated content becomes a hit in UKhttpeconsultancycomblog238-user-generated-content-becomes-a-hit-in-uk
Links to articles
ldquoIrsquomofftoTheatreRoyalpantoatweSoooexcited1spareticketDMmeifyouwanttocomerdquoSeveralfollowers tweet back ldquoPlzlast years was a hoot cheersrdquo from one ldquoOh no your notrdquo from several others On the bus and whilst waiting to get to their seats Rosie takes some photos for the companyrsquos internal newsletter programs in hand posed for the camera Others take pictures on mobile phones sending them directly to Facebook or plan to upload them to flickr
How to
4
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Uploading Downloading the vocabulary we use when moving data around on or off the web is directional Itrsquos easy to get confused about exactly what digital data is doing on the Internet Once upon a time the Internet was referred to as theInformationSuperHighwayandCyberspaceThesephraseshavefallenoutoffashionasquicklyastheldquoSocialMediardquoandldquoWeb20rdquobuzzwordsap-pearedSeeingtheInternetasamasstransitsystemoravastroomwasagoodanalogy
Dataflowsin2waysaroundtheInternetContentbeingldquoPushedaroundrdquooruploaded by publishers and content being ldquoPulled inrdquo downloaded received or read by users For the Pushers their content is kept together because it is con-tained on a website a portal-like digital shop window foyer or notice board for all the real world activity to be displayed on for online visitors
Just as you wouldnrsquot expect everyone to visit your office or venue every-time you publish a new brochure or newsletter Why should you expect your online visitors to do this With off line audiences you give them the option of subscrib-ing to a mailing list When a new brochure is printed one is mailed out to each member on the mailing list Organisations who support your work may ask for
Data Flow - Push and Pull
The Machine is Using Us httpwwwyoutubecomwatchv=NLlGopyXT_g Web20isherehttpwwwyoutubecomwatchv=RoWKkl5nA08
Video Resources
The Publisher and Consumer
a box of brochures and distribute them leaving piles on tables and counters where interested parties can pick one up and take it home flick through it and hopeful attend your promoted activities
There will be prime locations where you know having your brochure available for passers-by or patrons of aparticularorganisationtopickupmightboostyourfootfallorticketsalesYouapproachthesevenuesorganisations and outlets asking them if you can send them some brochures
How to
5
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
This pushing and pulling the creation of content made available publicly to multiple locations the act of distributing it and the ways of receiving it Do they soundfamiliarThisisSyndicatingandSubscribing
Online visitors wanting to hear about your activities can subscribe to your web-siteupdatesusingRSSandreceivetheminareadereachtimeanewupdateispublishedYouPushtheyPull
CreatinganRSSfeedisoutsidethescopeofthisldquoHowtordquodocumentItisthemechanismfacilitatedbyRSSweareinterestedintodayBloggingplatformssuchasWordpressTypepadandBloggerarebydefaultRSSenabledandwillgenerateaRSSfeedupdatingitautomaticallyeverytimeyoupublishanewpost
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Subscribing - Tell me moreThisistheRSSstandardisediconontheleftSeeingthisorangeiconinthetoolbar of your browser or with the body of the page indicates that the page you arelookingatisRSSenabledandthatyoucansubscribetoit
ThisisanRSSURL httpnewsrssbbccoukrssnewsonline_uk_editionentertainmentarts_and_culturerssxml
ThisistheresultingRSSdatapage(below)Thisistheinformationcurrently(atthe time of writing) being pushed and pulled around the web from this web pageusingtheURLaboveInthiscasetheBBCrsquosEntertainmentArtsampCulturepage
How to
6
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
RSSwhichstandsforReallySimpleSyndicationorRichSiteSummaryisbasedon XML a widely used standard for textual information exchange between applicationsontheInternetRSSfeedscanbeviewedasplaintextfiles(seescreenshot above) but theyrsquore really designed for computer-to-computer communication
What is RSS
Google Reader in Plain English ndash Commoncraft httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y
RSSinPlainEnglishndashCommoncrafthttpwwwyoutubecomwatchv=0klgLsSxGsU
RSSFeedsareawayforwebsiteslargeandsmalltodistributetheircontentacross the web Feeds permit subscription to regular updates delivered auto-matically in to news readers or by email Feeds also make it possible for site content to be packaged into ldquowidgetsrdquo and ldquogadgetsrdquo so that the content of a feed can be embedded in to your own website Blog or online social space
Why is RSS the secret weapon
The BBC explains News Feedshttpnewsbbccouk1hihelp3223484stm
Links to articles
Video Resources
OnceyoucanlocateandidentifytheRSSURLforyournewspageorblogyoucancopyitandpasteitintoanynetworksetuptoreceiveRSSfeedsIntheAmbITion UK Digital Opportunities Network for example everymemberhasapersonalprofileIneachprofilethereisanRSSfeedbox
RSS and UGC
BeforeaddingtheRSSURLfromabovethereceivingelementslookslike this on the right
How to
7
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
HereonthelefttheRSSURLispastedinto the receiving element dialogue
TheresultingRSSfeeddisplayslikethis
This is a widget generated by a site called WidgetBox (shown as a screenshot hereontheleft)InthesamewaythattheRSSfeedwasfedintotheRSSelement shown above so the feed URL was pasted in to the Widget Box dialoguerequestinganRSSfeedURLThiswidgetcanbeaddedintoyourownsite simply by using the snippet of code Widget Box creates
TakinganRSSURLandpastingitintoanRSSreceivingelementorwidgettheinformation that feeds through will update each time the source is updated Content from one source can be filtered or poured in to multiple locations in this way
The application of widgets and data filtering techniques to aggregate relevant content from across the web to your own website without any complicated programming ability is what this document is about Defining thefundamentalconceptsofUserGeneratedContent(UGC)ReallySimpleSyndication(RSS)Taggingandunderstanding how these work together is important when aggregating your own online UGC effectively
We have looked at what UGC is There are some scenarios outlined at the top of this document where UGC is being created We have looked at how to Push and Pull content of our choosing around the web next is filtering content from several sources Before we look at one of the scenarios in detail we need to under-stand tagging and social bookmarking
Get this widget
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
2
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
bull Deliciousforbookmarksharing httpenwikipediaorgwindexphptitle=Delicious_28website29ampol did=321760253
bull Issuuforpublishedprintsharing httpenwikipediaorgwindexphptitle=Issuuampoldid=320617538
bull Slideshareforslideshowpresentations httpwwwslidesharenetabout
bull Scribdfordocumentsharing httpenwikipediaorgwindexphptitle=Scribdampoldid=326052341
Somewebsitesincorporatefacilitiestoenableuserstouploadoraddusergen-erated content directly to the site itself Blog comments are a simple example of thisSitesliketheBBCtakeadvantageofUGCbyaskinguserstouploadphotosof the weather to be shown with the weather reports for example
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
The short answer is absolutely everyone who uploads anything to the Internet As a creative organisation business or practitioner the question really of inter-est is ldquoWho is making content about merdquo and following on from that ldquoHow can I make use of itrdquo
Who is making it
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
Martin is a member of the art centrersquos youth theatre program During rehearsals he and other members of the company take photos on their mobile phones and shoot bits of video During the performances photos from backstage get snapped Before leaving on the last night he sneaks in to the foyer and takes down a show poster as a souvenir along with promotional cards still stacked on the ticket counter A good time was had by all Martin likes to make videos and takes all his content and makes a short video to share with the restofthecasttocommemoratetheirtimetogetherTheresulting4minvideoisuploadedtoYouTube
Simple scenarios - UGC who makes it and who might use it
How to
3
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Tina works as the marketing officer for a mid-scale rural touring company in the Midlands Local papers often review the companyrsquos productions print stories and announce upcoming shows Collecting together all these press mentions is part of her job It can be time consuming and often only results in the stories generated by press releases issue by her Tina relies on eager-eyed friends of the company sending links to her or cutting the articles from the papers and sending them to her If only she could be notified every time a mention of her company appeared anywhere on the web
Raymond owns a printing business and one of his clients is PCM stage produc-tions Each season a new brochure is printed to promote the companyrsquos activi-tiesTheyalsohavepostersofvarioussizesandA5flyersforeveryproductionAll of the printed materials are stored in PDF format The Arts Today regional culture magazine is also a client
Rosie is organising the workrsquos company outing Pantomime at the Theatre Royal itrsquos become an annual affair A few days before Rosie is updating her Twitter
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IsWeb20AbandoningtheUGCShiphttpwwwtechcrunchcom20090406is-web-20-abandoning-the-ugc-ship
Does user-generated content have a futurehttpwwwguardiancoukmediapda2009mar14sxswi-web20
UK User-generated content gets stickyhttpglobaltechforumeiucomindexasplayout=rich_storyampdoc_id=9461
User generated content becomes a hit in UKhttpeconsultancycomblog238-user-generated-content-becomes-a-hit-in-uk
Links to articles
ldquoIrsquomofftoTheatreRoyalpantoatweSoooexcited1spareticketDMmeifyouwanttocomerdquoSeveralfollowers tweet back ldquoPlzlast years was a hoot cheersrdquo from one ldquoOh no your notrdquo from several others On the bus and whilst waiting to get to their seats Rosie takes some photos for the companyrsquos internal newsletter programs in hand posed for the camera Others take pictures on mobile phones sending them directly to Facebook or plan to upload them to flickr
How to
4
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Uploading Downloading the vocabulary we use when moving data around on or off the web is directional Itrsquos easy to get confused about exactly what digital data is doing on the Internet Once upon a time the Internet was referred to as theInformationSuperHighwayandCyberspaceThesephraseshavefallenoutoffashionasquicklyastheldquoSocialMediardquoandldquoWeb20rdquobuzzwordsap-pearedSeeingtheInternetasamasstransitsystemoravastroomwasagoodanalogy
Dataflowsin2waysaroundtheInternetContentbeingldquoPushedaroundrdquooruploaded by publishers and content being ldquoPulled inrdquo downloaded received or read by users For the Pushers their content is kept together because it is con-tained on a website a portal-like digital shop window foyer or notice board for all the real world activity to be displayed on for online visitors
Just as you wouldnrsquot expect everyone to visit your office or venue every-time you publish a new brochure or newsletter Why should you expect your online visitors to do this With off line audiences you give them the option of subscrib-ing to a mailing list When a new brochure is printed one is mailed out to each member on the mailing list Organisations who support your work may ask for
Data Flow - Push and Pull
The Machine is Using Us httpwwwyoutubecomwatchv=NLlGopyXT_g Web20isherehttpwwwyoutubecomwatchv=RoWKkl5nA08
Video Resources
The Publisher and Consumer
a box of brochures and distribute them leaving piles on tables and counters where interested parties can pick one up and take it home flick through it and hopeful attend your promoted activities
There will be prime locations where you know having your brochure available for passers-by or patrons of aparticularorganisationtopickupmightboostyourfootfallorticketsalesYouapproachthesevenuesorganisations and outlets asking them if you can send them some brochures
How to
5
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
This pushing and pulling the creation of content made available publicly to multiple locations the act of distributing it and the ways of receiving it Do they soundfamiliarThisisSyndicatingandSubscribing
Online visitors wanting to hear about your activities can subscribe to your web-siteupdatesusingRSSandreceivetheminareadereachtimeanewupdateispublishedYouPushtheyPull
CreatinganRSSfeedisoutsidethescopeofthisldquoHowtordquodocumentItisthemechanismfacilitatedbyRSSweareinterestedintodayBloggingplatformssuchasWordpressTypepadandBloggerarebydefaultRSSenabledandwillgenerateaRSSfeedupdatingitautomaticallyeverytimeyoupublishanewpost
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Subscribing - Tell me moreThisistheRSSstandardisediconontheleftSeeingthisorangeiconinthetoolbar of your browser or with the body of the page indicates that the page you arelookingatisRSSenabledandthatyoucansubscribetoit
ThisisanRSSURL httpnewsrssbbccoukrssnewsonline_uk_editionentertainmentarts_and_culturerssxml
ThisistheresultingRSSdatapage(below)Thisistheinformationcurrently(atthe time of writing) being pushed and pulled around the web from this web pageusingtheURLaboveInthiscasetheBBCrsquosEntertainmentArtsampCulturepage
How to
6
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
RSSwhichstandsforReallySimpleSyndicationorRichSiteSummaryisbasedon XML a widely used standard for textual information exchange between applicationsontheInternetRSSfeedscanbeviewedasplaintextfiles(seescreenshot above) but theyrsquore really designed for computer-to-computer communication
What is RSS
Google Reader in Plain English ndash Commoncraft httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y
RSSinPlainEnglishndashCommoncrafthttpwwwyoutubecomwatchv=0klgLsSxGsU
RSSFeedsareawayforwebsiteslargeandsmalltodistributetheircontentacross the web Feeds permit subscription to regular updates delivered auto-matically in to news readers or by email Feeds also make it possible for site content to be packaged into ldquowidgetsrdquo and ldquogadgetsrdquo so that the content of a feed can be embedded in to your own website Blog or online social space
Why is RSS the secret weapon
The BBC explains News Feedshttpnewsbbccouk1hihelp3223484stm
Links to articles
Video Resources
OnceyoucanlocateandidentifytheRSSURLforyournewspageorblogyoucancopyitandpasteitintoanynetworksetuptoreceiveRSSfeedsIntheAmbITion UK Digital Opportunities Network for example everymemberhasapersonalprofileIneachprofilethereisanRSSfeedbox
RSS and UGC
BeforeaddingtheRSSURLfromabovethereceivingelementslookslike this on the right
How to
7
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
HereonthelefttheRSSURLispastedinto the receiving element dialogue
TheresultingRSSfeeddisplayslikethis
This is a widget generated by a site called WidgetBox (shown as a screenshot hereontheleft)InthesamewaythattheRSSfeedwasfedintotheRSSelement shown above so the feed URL was pasted in to the Widget Box dialoguerequestinganRSSfeedURLThiswidgetcanbeaddedintoyourownsite simply by using the snippet of code Widget Box creates
TakinganRSSURLandpastingitintoanRSSreceivingelementorwidgettheinformation that feeds through will update each time the source is updated Content from one source can be filtered or poured in to multiple locations in this way
The application of widgets and data filtering techniques to aggregate relevant content from across the web to your own website without any complicated programming ability is what this document is about Defining thefundamentalconceptsofUserGeneratedContent(UGC)ReallySimpleSyndication(RSS)Taggingandunderstanding how these work together is important when aggregating your own online UGC effectively
We have looked at what UGC is There are some scenarios outlined at the top of this document where UGC is being created We have looked at how to Push and Pull content of our choosing around the web next is filtering content from several sources Before we look at one of the scenarios in detail we need to under-stand tagging and social bookmarking
Get this widget
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
3
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Tina works as the marketing officer for a mid-scale rural touring company in the Midlands Local papers often review the companyrsquos productions print stories and announce upcoming shows Collecting together all these press mentions is part of her job It can be time consuming and often only results in the stories generated by press releases issue by her Tina relies on eager-eyed friends of the company sending links to her or cutting the articles from the papers and sending them to her If only she could be notified every time a mention of her company appeared anywhere on the web
Raymond owns a printing business and one of his clients is PCM stage produc-tions Each season a new brochure is printed to promote the companyrsquos activi-tiesTheyalsohavepostersofvarioussizesandA5flyersforeveryproductionAll of the printed materials are stored in PDF format The Arts Today regional culture magazine is also a client
Rosie is organising the workrsquos company outing Pantomime at the Theatre Royal itrsquos become an annual affair A few days before Rosie is updating her Twitter
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IsWeb20AbandoningtheUGCShiphttpwwwtechcrunchcom20090406is-web-20-abandoning-the-ugc-ship
Does user-generated content have a futurehttpwwwguardiancoukmediapda2009mar14sxswi-web20
UK User-generated content gets stickyhttpglobaltechforumeiucomindexasplayout=rich_storyampdoc_id=9461
User generated content becomes a hit in UKhttpeconsultancycomblog238-user-generated-content-becomes-a-hit-in-uk
Links to articles
ldquoIrsquomofftoTheatreRoyalpantoatweSoooexcited1spareticketDMmeifyouwanttocomerdquoSeveralfollowers tweet back ldquoPlzlast years was a hoot cheersrdquo from one ldquoOh no your notrdquo from several others On the bus and whilst waiting to get to their seats Rosie takes some photos for the companyrsquos internal newsletter programs in hand posed for the camera Others take pictures on mobile phones sending them directly to Facebook or plan to upload them to flickr
How to
4
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Uploading Downloading the vocabulary we use when moving data around on or off the web is directional Itrsquos easy to get confused about exactly what digital data is doing on the Internet Once upon a time the Internet was referred to as theInformationSuperHighwayandCyberspaceThesephraseshavefallenoutoffashionasquicklyastheldquoSocialMediardquoandldquoWeb20rdquobuzzwordsap-pearedSeeingtheInternetasamasstransitsystemoravastroomwasagoodanalogy
Dataflowsin2waysaroundtheInternetContentbeingldquoPushedaroundrdquooruploaded by publishers and content being ldquoPulled inrdquo downloaded received or read by users For the Pushers their content is kept together because it is con-tained on a website a portal-like digital shop window foyer or notice board for all the real world activity to be displayed on for online visitors
Just as you wouldnrsquot expect everyone to visit your office or venue every-time you publish a new brochure or newsletter Why should you expect your online visitors to do this With off line audiences you give them the option of subscrib-ing to a mailing list When a new brochure is printed one is mailed out to each member on the mailing list Organisations who support your work may ask for
Data Flow - Push and Pull
The Machine is Using Us httpwwwyoutubecomwatchv=NLlGopyXT_g Web20isherehttpwwwyoutubecomwatchv=RoWKkl5nA08
Video Resources
The Publisher and Consumer
a box of brochures and distribute them leaving piles on tables and counters where interested parties can pick one up and take it home flick through it and hopeful attend your promoted activities
There will be prime locations where you know having your brochure available for passers-by or patrons of aparticularorganisationtopickupmightboostyourfootfallorticketsalesYouapproachthesevenuesorganisations and outlets asking them if you can send them some brochures
How to
5
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
This pushing and pulling the creation of content made available publicly to multiple locations the act of distributing it and the ways of receiving it Do they soundfamiliarThisisSyndicatingandSubscribing
Online visitors wanting to hear about your activities can subscribe to your web-siteupdatesusingRSSandreceivetheminareadereachtimeanewupdateispublishedYouPushtheyPull
CreatinganRSSfeedisoutsidethescopeofthisldquoHowtordquodocumentItisthemechanismfacilitatedbyRSSweareinterestedintodayBloggingplatformssuchasWordpressTypepadandBloggerarebydefaultRSSenabledandwillgenerateaRSSfeedupdatingitautomaticallyeverytimeyoupublishanewpost
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Subscribing - Tell me moreThisistheRSSstandardisediconontheleftSeeingthisorangeiconinthetoolbar of your browser or with the body of the page indicates that the page you arelookingatisRSSenabledandthatyoucansubscribetoit
ThisisanRSSURL httpnewsrssbbccoukrssnewsonline_uk_editionentertainmentarts_and_culturerssxml
ThisistheresultingRSSdatapage(below)Thisistheinformationcurrently(atthe time of writing) being pushed and pulled around the web from this web pageusingtheURLaboveInthiscasetheBBCrsquosEntertainmentArtsampCulturepage
How to
6
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
RSSwhichstandsforReallySimpleSyndicationorRichSiteSummaryisbasedon XML a widely used standard for textual information exchange between applicationsontheInternetRSSfeedscanbeviewedasplaintextfiles(seescreenshot above) but theyrsquore really designed for computer-to-computer communication
What is RSS
Google Reader in Plain English ndash Commoncraft httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y
RSSinPlainEnglishndashCommoncrafthttpwwwyoutubecomwatchv=0klgLsSxGsU
RSSFeedsareawayforwebsiteslargeandsmalltodistributetheircontentacross the web Feeds permit subscription to regular updates delivered auto-matically in to news readers or by email Feeds also make it possible for site content to be packaged into ldquowidgetsrdquo and ldquogadgetsrdquo so that the content of a feed can be embedded in to your own website Blog or online social space
Why is RSS the secret weapon
The BBC explains News Feedshttpnewsbbccouk1hihelp3223484stm
Links to articles
Video Resources
OnceyoucanlocateandidentifytheRSSURLforyournewspageorblogyoucancopyitandpasteitintoanynetworksetuptoreceiveRSSfeedsIntheAmbITion UK Digital Opportunities Network for example everymemberhasapersonalprofileIneachprofilethereisanRSSfeedbox
RSS and UGC
BeforeaddingtheRSSURLfromabovethereceivingelementslookslike this on the right
How to
7
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
HereonthelefttheRSSURLispastedinto the receiving element dialogue
TheresultingRSSfeeddisplayslikethis
This is a widget generated by a site called WidgetBox (shown as a screenshot hereontheleft)InthesamewaythattheRSSfeedwasfedintotheRSSelement shown above so the feed URL was pasted in to the Widget Box dialoguerequestinganRSSfeedURLThiswidgetcanbeaddedintoyourownsite simply by using the snippet of code Widget Box creates
TakinganRSSURLandpastingitintoanRSSreceivingelementorwidgettheinformation that feeds through will update each time the source is updated Content from one source can be filtered or poured in to multiple locations in this way
The application of widgets and data filtering techniques to aggregate relevant content from across the web to your own website without any complicated programming ability is what this document is about Defining thefundamentalconceptsofUserGeneratedContent(UGC)ReallySimpleSyndication(RSS)Taggingandunderstanding how these work together is important when aggregating your own online UGC effectively
We have looked at what UGC is There are some scenarios outlined at the top of this document where UGC is being created We have looked at how to Push and Pull content of our choosing around the web next is filtering content from several sources Before we look at one of the scenarios in detail we need to under-stand tagging and social bookmarking
Get this widget
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
4
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Uploading Downloading the vocabulary we use when moving data around on or off the web is directional Itrsquos easy to get confused about exactly what digital data is doing on the Internet Once upon a time the Internet was referred to as theInformationSuperHighwayandCyberspaceThesephraseshavefallenoutoffashionasquicklyastheldquoSocialMediardquoandldquoWeb20rdquobuzzwordsap-pearedSeeingtheInternetasamasstransitsystemoravastroomwasagoodanalogy
Dataflowsin2waysaroundtheInternetContentbeingldquoPushedaroundrdquooruploaded by publishers and content being ldquoPulled inrdquo downloaded received or read by users For the Pushers their content is kept together because it is con-tained on a website a portal-like digital shop window foyer or notice board for all the real world activity to be displayed on for online visitors
Just as you wouldnrsquot expect everyone to visit your office or venue every-time you publish a new brochure or newsletter Why should you expect your online visitors to do this With off line audiences you give them the option of subscrib-ing to a mailing list When a new brochure is printed one is mailed out to each member on the mailing list Organisations who support your work may ask for
Data Flow - Push and Pull
The Machine is Using Us httpwwwyoutubecomwatchv=NLlGopyXT_g Web20isherehttpwwwyoutubecomwatchv=RoWKkl5nA08
Video Resources
The Publisher and Consumer
a box of brochures and distribute them leaving piles on tables and counters where interested parties can pick one up and take it home flick through it and hopeful attend your promoted activities
There will be prime locations where you know having your brochure available for passers-by or patrons of aparticularorganisationtopickupmightboostyourfootfallorticketsalesYouapproachthesevenuesorganisations and outlets asking them if you can send them some brochures
How to
5
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
This pushing and pulling the creation of content made available publicly to multiple locations the act of distributing it and the ways of receiving it Do they soundfamiliarThisisSyndicatingandSubscribing
Online visitors wanting to hear about your activities can subscribe to your web-siteupdatesusingRSSandreceivetheminareadereachtimeanewupdateispublishedYouPushtheyPull
CreatinganRSSfeedisoutsidethescopeofthisldquoHowtordquodocumentItisthemechanismfacilitatedbyRSSweareinterestedintodayBloggingplatformssuchasWordpressTypepadandBloggerarebydefaultRSSenabledandwillgenerateaRSSfeedupdatingitautomaticallyeverytimeyoupublishanewpost
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Subscribing - Tell me moreThisistheRSSstandardisediconontheleftSeeingthisorangeiconinthetoolbar of your browser or with the body of the page indicates that the page you arelookingatisRSSenabledandthatyoucansubscribetoit
ThisisanRSSURL httpnewsrssbbccoukrssnewsonline_uk_editionentertainmentarts_and_culturerssxml
ThisistheresultingRSSdatapage(below)Thisistheinformationcurrently(atthe time of writing) being pushed and pulled around the web from this web pageusingtheURLaboveInthiscasetheBBCrsquosEntertainmentArtsampCulturepage
How to
6
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
RSSwhichstandsforReallySimpleSyndicationorRichSiteSummaryisbasedon XML a widely used standard for textual information exchange between applicationsontheInternetRSSfeedscanbeviewedasplaintextfiles(seescreenshot above) but theyrsquore really designed for computer-to-computer communication
What is RSS
Google Reader in Plain English ndash Commoncraft httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y
RSSinPlainEnglishndashCommoncrafthttpwwwyoutubecomwatchv=0klgLsSxGsU
RSSFeedsareawayforwebsiteslargeandsmalltodistributetheircontentacross the web Feeds permit subscription to regular updates delivered auto-matically in to news readers or by email Feeds also make it possible for site content to be packaged into ldquowidgetsrdquo and ldquogadgetsrdquo so that the content of a feed can be embedded in to your own website Blog or online social space
Why is RSS the secret weapon
The BBC explains News Feedshttpnewsbbccouk1hihelp3223484stm
Links to articles
Video Resources
OnceyoucanlocateandidentifytheRSSURLforyournewspageorblogyoucancopyitandpasteitintoanynetworksetuptoreceiveRSSfeedsIntheAmbITion UK Digital Opportunities Network for example everymemberhasapersonalprofileIneachprofilethereisanRSSfeedbox
RSS and UGC
BeforeaddingtheRSSURLfromabovethereceivingelementslookslike this on the right
How to
7
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
HereonthelefttheRSSURLispastedinto the receiving element dialogue
TheresultingRSSfeeddisplayslikethis
This is a widget generated by a site called WidgetBox (shown as a screenshot hereontheleft)InthesamewaythattheRSSfeedwasfedintotheRSSelement shown above so the feed URL was pasted in to the Widget Box dialoguerequestinganRSSfeedURLThiswidgetcanbeaddedintoyourownsite simply by using the snippet of code Widget Box creates
TakinganRSSURLandpastingitintoanRSSreceivingelementorwidgettheinformation that feeds through will update each time the source is updated Content from one source can be filtered or poured in to multiple locations in this way
The application of widgets and data filtering techniques to aggregate relevant content from across the web to your own website without any complicated programming ability is what this document is about Defining thefundamentalconceptsofUserGeneratedContent(UGC)ReallySimpleSyndication(RSS)Taggingandunderstanding how these work together is important when aggregating your own online UGC effectively
We have looked at what UGC is There are some scenarios outlined at the top of this document where UGC is being created We have looked at how to Push and Pull content of our choosing around the web next is filtering content from several sources Before we look at one of the scenarios in detail we need to under-stand tagging and social bookmarking
Get this widget
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
5
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
This pushing and pulling the creation of content made available publicly to multiple locations the act of distributing it and the ways of receiving it Do they soundfamiliarThisisSyndicatingandSubscribing
Online visitors wanting to hear about your activities can subscribe to your web-siteupdatesusingRSSandreceivetheminareadereachtimeanewupdateispublishedYouPushtheyPull
CreatinganRSSfeedisoutsidethescopeofthisldquoHowtordquodocumentItisthemechanismfacilitatedbyRSSweareinterestedintodayBloggingplatformssuchasWordpressTypepadandBloggerarebydefaultRSSenabledandwillgenerateaRSSfeedupdatingitautomaticallyeverytimeyoupublishanewpost
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Subscribing - Tell me moreThisistheRSSstandardisediconontheleftSeeingthisorangeiconinthetoolbar of your browser or with the body of the page indicates that the page you arelookingatisRSSenabledandthatyoucansubscribetoit
ThisisanRSSURL httpnewsrssbbccoukrssnewsonline_uk_editionentertainmentarts_and_culturerssxml
ThisistheresultingRSSdatapage(below)Thisistheinformationcurrently(atthe time of writing) being pushed and pulled around the web from this web pageusingtheURLaboveInthiscasetheBBCrsquosEntertainmentArtsampCulturepage
How to
6
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
RSSwhichstandsforReallySimpleSyndicationorRichSiteSummaryisbasedon XML a widely used standard for textual information exchange between applicationsontheInternetRSSfeedscanbeviewedasplaintextfiles(seescreenshot above) but theyrsquore really designed for computer-to-computer communication
What is RSS
Google Reader in Plain English ndash Commoncraft httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y
RSSinPlainEnglishndashCommoncrafthttpwwwyoutubecomwatchv=0klgLsSxGsU
RSSFeedsareawayforwebsiteslargeandsmalltodistributetheircontentacross the web Feeds permit subscription to regular updates delivered auto-matically in to news readers or by email Feeds also make it possible for site content to be packaged into ldquowidgetsrdquo and ldquogadgetsrdquo so that the content of a feed can be embedded in to your own website Blog or online social space
Why is RSS the secret weapon
The BBC explains News Feedshttpnewsbbccouk1hihelp3223484stm
Links to articles
Video Resources
OnceyoucanlocateandidentifytheRSSURLforyournewspageorblogyoucancopyitandpasteitintoanynetworksetuptoreceiveRSSfeedsIntheAmbITion UK Digital Opportunities Network for example everymemberhasapersonalprofileIneachprofilethereisanRSSfeedbox
RSS and UGC
BeforeaddingtheRSSURLfromabovethereceivingelementslookslike this on the right
How to
7
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
HereonthelefttheRSSURLispastedinto the receiving element dialogue
TheresultingRSSfeeddisplayslikethis
This is a widget generated by a site called WidgetBox (shown as a screenshot hereontheleft)InthesamewaythattheRSSfeedwasfedintotheRSSelement shown above so the feed URL was pasted in to the Widget Box dialoguerequestinganRSSfeedURLThiswidgetcanbeaddedintoyourownsite simply by using the snippet of code Widget Box creates
TakinganRSSURLandpastingitintoanRSSreceivingelementorwidgettheinformation that feeds through will update each time the source is updated Content from one source can be filtered or poured in to multiple locations in this way
The application of widgets and data filtering techniques to aggregate relevant content from across the web to your own website without any complicated programming ability is what this document is about Defining thefundamentalconceptsofUserGeneratedContent(UGC)ReallySimpleSyndication(RSS)Taggingandunderstanding how these work together is important when aggregating your own online UGC effectively
We have looked at what UGC is There are some scenarios outlined at the top of this document where UGC is being created We have looked at how to Push and Pull content of our choosing around the web next is filtering content from several sources Before we look at one of the scenarios in detail we need to under-stand tagging and social bookmarking
Get this widget
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
6
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
RSSwhichstandsforReallySimpleSyndicationorRichSiteSummaryisbasedon XML a widely used standard for textual information exchange between applicationsontheInternetRSSfeedscanbeviewedasplaintextfiles(seescreenshot above) but theyrsquore really designed for computer-to-computer communication
What is RSS
Google Reader in Plain English ndash Commoncraft httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y
RSSinPlainEnglishndashCommoncrafthttpwwwyoutubecomwatchv=0klgLsSxGsU
RSSFeedsareawayforwebsiteslargeandsmalltodistributetheircontentacross the web Feeds permit subscription to regular updates delivered auto-matically in to news readers or by email Feeds also make it possible for site content to be packaged into ldquowidgetsrdquo and ldquogadgetsrdquo so that the content of a feed can be embedded in to your own website Blog or online social space
Why is RSS the secret weapon
The BBC explains News Feedshttpnewsbbccouk1hihelp3223484stm
Links to articles
Video Resources
OnceyoucanlocateandidentifytheRSSURLforyournewspageorblogyoucancopyitandpasteitintoanynetworksetuptoreceiveRSSfeedsIntheAmbITion UK Digital Opportunities Network for example everymemberhasapersonalprofileIneachprofilethereisanRSSfeedbox
RSS and UGC
BeforeaddingtheRSSURLfromabovethereceivingelementslookslike this on the right
How to
7
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
HereonthelefttheRSSURLispastedinto the receiving element dialogue
TheresultingRSSfeeddisplayslikethis
This is a widget generated by a site called WidgetBox (shown as a screenshot hereontheleft)InthesamewaythattheRSSfeedwasfedintotheRSSelement shown above so the feed URL was pasted in to the Widget Box dialoguerequestinganRSSfeedURLThiswidgetcanbeaddedintoyourownsite simply by using the snippet of code Widget Box creates
TakinganRSSURLandpastingitintoanRSSreceivingelementorwidgettheinformation that feeds through will update each time the source is updated Content from one source can be filtered or poured in to multiple locations in this way
The application of widgets and data filtering techniques to aggregate relevant content from across the web to your own website without any complicated programming ability is what this document is about Defining thefundamentalconceptsofUserGeneratedContent(UGC)ReallySimpleSyndication(RSS)Taggingandunderstanding how these work together is important when aggregating your own online UGC effectively
We have looked at what UGC is There are some scenarios outlined at the top of this document where UGC is being created We have looked at how to Push and Pull content of our choosing around the web next is filtering content from several sources Before we look at one of the scenarios in detail we need to under-stand tagging and social bookmarking
Get this widget
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
7
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
HereonthelefttheRSSURLispastedinto the receiving element dialogue
TheresultingRSSfeeddisplayslikethis
This is a widget generated by a site called WidgetBox (shown as a screenshot hereontheleft)InthesamewaythattheRSSfeedwasfedintotheRSSelement shown above so the feed URL was pasted in to the Widget Box dialoguerequestinganRSSfeedURLThiswidgetcanbeaddedintoyourownsite simply by using the snippet of code Widget Box creates
TakinganRSSURLandpastingitintoanRSSreceivingelementorwidgettheinformation that feeds through will update each time the source is updated Content from one source can be filtered or poured in to multiple locations in this way
The application of widgets and data filtering techniques to aggregate relevant content from across the web to your own website without any complicated programming ability is what this document is about Defining thefundamentalconceptsofUserGeneratedContent(UGC)ReallySimpleSyndication(RSS)Taggingandunderstanding how these work together is important when aggregating your own online UGC effectively
We have looked at what UGC is There are some scenarios outlined at the top of this document where UGC is being created We have looked at how to Push and Pull content of our choosing around the web next is filtering content from several sources Before we look at one of the scenarios in detail we need to under-stand tagging and social bookmarking
Get this widget
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
8
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking8
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
To mark a place in a real book as a reminder of the page you reached turning over the corner creates a recognisable point to easily return to This is a simple tag To pin point a specific piece of information you might place a ldquopost-itrdquo close by the paragraph and write a keyword on it to remind you of the content being marked Bookmarking web pages and sorting them in to folders like books on a shelf for easy return at the click of a mouse is not new These lists can get very long and remembering which folder you moved each bookmark to can be frus-trating A more sophisticated approach to bookmarking has emerged Tagging
Why are tags so special
What is Tagging - Social Bookmarking
Most significantly is that tagging recognises that it is useful for information to be stored under a selection of different categories
With the old method (taxonomy) sorted bookmarks have to go in to a file struc-ture Theatre Television Film Art for example For a document or web page to
be in more than one category you have to create a copy
Adopting tagging (folksonomy) each online asset or bookmark can be tagged with as many categories as you like As you define the categories using keywords within or
relating to the subject matter being marked the tag can be a real word or unique series of letters and numbers determined by yourself
Throughout the AmbITion project all content uploaded or created online from video photos blog posts audioboos live streamed Qiks slideshows and even this series of How to docu-
ments the projectrsquos tag has been ldquogetambitionrdquo SearchingforthetaggetambitioninGooglereturns56900referencesAseriesofeventsrunthroughout2009calledAmplified09discussing
and reflecting on the digital landscape legacy and future of the Internet used the tag ldquoamp09rdquo
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
9
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Define your own tags makes tracking UGC from specific projects possible The difficult part is encouraging the users who generate the content to add the tag when they upload Take the first scenario as an example
Donna attends a workshop where she learns felt making techniques at her local arts centre During the workshop she takes photos of her progress That evening she uploads her pictures to Flickr and writes on her blog about the inspiring day she had
The workshop begins with the class being welcomed to the venue and is fol-lowed by a short introductory ritual of things they need to know fire regulations location of the toilets and times of the cafe bar opening etc In this digital age add to this ritual that if anyone blogs or uploads pictures from the days work-shopthetagisfmla09(FeltMakingLakesideArtsin2009)Thisyoucantellthem will put thier work on the Art Centrersquos Crafts Workshop gallery page
ThateveningDonnauploadsherpicturesandtagsthemfmla09This is the upload dialogue screen on the left it is quite common in its layout
It has box for
bull thepicturersquostitle
bull adescription
bull tags
Donnatagsthepicturefeltstripesandincludestherequestedtagfmla09
SearchingforFeltinFlickrfindsalltheimagestaggedFeltSearchingforthetagfmla09findsonlyDonnarsquosuploadsasshewastheonlyonetouploadphotosand use the tag
Duringtheyearaseriesof10feltmakingworkshopsandtheartistswhoup-load their pictures to Flickr include the recommended tag By the time workshop
Tracking UGC
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
5runssearchingforthefmla09tagfinds31imagesuploadedby8workshopparticipants
10
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Collaboratively defining and tagging UGC in this way enables its selective ag-gregation in to a widget This can then be inserted in to your website blog or socialspaceWidgetsgeneratetheirownRSSfeedupdatingonlywhenthekeyword or pre defined tag is picked up
Displaying UGC
Aggregating UGC
Using a unique tag (in this case in Flickr) returns all the images attributed with the chosen tag In the screen shotabovethisisevery-onersquosuploadsClickingtheldquoSlideshowrdquobutton(hi-lightedinredabove)createsanaggregated slideshow only containing the correctly tagged images An example of a Flickr slideshow is shown below
In the top right hand corner is a button called ldquoSharerdquo(hi-lightedinyellow)ClickingldquoSharerdquoopens the dialogue box shown below
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
11
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
Web Widgets ndash definedhttpenwikipediaorgwindexphptitle=Web_widgetampoldid=327033847
This gives several options It can be emailed to contacts ldquoEmail a link to the slideshowrdquo This slideshow has a URL for using as a hyperlink within a document Like this - Click here
Most significantly for displaying UGC on a web page the option to ldquoGrab the embed HTMLrdquo
Donrsquot let the code scare you
Itrsquos not important to understand what the HTML says only that by clicking the ldquoCopy to clipboardrdquo button the embed code is yours to paste in to a website blog or social space element that receives HTML Once in place any new images uploaded to Flickr and tagged with the specified tag will filter through and display with the aggregated photos collected so far
Links to articles
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
20TwitterBadges(widgets)toShowoffYourTweetshttpmashablecom20090330twitter-badges
FacebookWidgetsEmbedYourFacebookContentAnywherehttpmashablecom20090904facebook-widgets-2
50GreatWidgetsforYourBloghttpmashablecom20070906widgets-2
12
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
What are Web Widgets (15)httpwwwyoutubecomwatchv=HRAmQ_m2asgWhat are Web Widgets (25)httpwwwyoutubecomwatchv=UoeHy40qjEsampNR=1What are Web Widgets (35)httpwwwyoutubecomwatchv=_Y84cseNdGM
Video Resources
What are Web Widgets (45)httpwwwyoutubecomwatchv=OJLqAwyMb88What are Web Widgets (55)httpwwwyoutubecomwatchv=83lpdTrPnao
SocialBookmarkinginPlainEnglishhttpwwwyoutubecomwatchv=x66lV7GOcNU
Flickr- Photo sharingCoolIris - Advanced Flickr aggregation slideshowsslideshare - Powerpoint presentation sharinApture - Multi-media aggregation in one playerWidget Box - web widgets gallery and create your ownCreate a YouTubewidgetDelicious - social bookmarking
Platforms Tools and Services
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
13
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
PrinciplesforUserGeneratedContentServicesCIPR(ChartedInstituteofPublicRelations)SocialMediaGuidelinesJumping on the UGC bandwagon is a good move for businessesDIGITAL MARKETING Brand guidelines as we know them are dead
There should be no doubt when a potential content creator is in your venue or participating in an event what content it is acceptable to capture and what the appropriate tag is to enable your organisation to take advantage of the content generated
EPK ndash Electronic Press Kit
It is also important to content creators when it is not acceptable and to direct them to the area on the web site with resources cleared for inclusion in UGC
Call to actionGive permission ndash what do you want your UGC creators to do
With all this new digital content it is important that the local press and media are aware of its existence and that when they report about you they have the tool to ensure you get the most benefit from the articles when posted online
Extend access to your press materials to Bloggers and content generatorsA guide for presenting a consistent brand identity may already exist within your organisationThedawnofSocialMediameansreviewingaddingtoandrein-forcing those documents It is also important to distribute and enforced the new guidelines document Aim to produce robust and realistic guidelines defined in short paragraphs
What is an EPKNew Media Deals contracts booklet
Before you Start - look after your assets and valuables
Links to articles
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources
How to
14
How to
What is UGC
1
The Publisher and
Consumer4
What is RSS
6
What is Tagging -
social bookmarking9
Before you Start -
look after your
assets amp valuables 13
Aggregate online User Generated Content (UGC) for your website
Nov 09
Author Caron Lyon wwwpcmcreativecoukHow to Aggregate online User Generated Content (UGC) for your website
IntelrsquosSocialMediaGuidelinesEnterpriseListof40SocialMediaStaffGuidelines
Sample guidelines
TermsampConditionsforwebsitesthatincludeusergeneratedcontent
AmbITion resources