most asked questions of the year - remindermedia · building cleaning services business management...
TRANSCRIPT
with Luke Acree President, ReminderMedia
OUR CUSTOMERS’ MOST ASKED QUESTIONS OF THE YEAR
? ?
?@remindermedia
RMconnect
ReminderMedia
ReminderMedia
@remindermedia
• Customers of American Lifestyle magazine who want to become power users.
• Those who have been thinking about trying American Lifestyle magazine, but still have questions about it.
WHO IS THIS WEBINAR FOR?
Q: A:
• What is American Lifestyle magazine
• The average ROI
• Partnering with other businesses
• Taking advantage of creative services
• Compiling a mailing list
WHAT TOPICS WILL THIS WEBINAR COVER?
Q: A:
WHAT IS AMERICAN LIFESTYLE MAGAZINE?
Q:• A 48-page, high-quality
coffee table publication with engaging content.
• It looks like it’s yours!
• Recipients receive six issues every year.
A:
WHO USES AMERICAN LIFESTYLE MAGAZINE?
Q:
• A variety of industries that thrive off of repeat and referral business have utilized and garnered results from the magazine.
• In fact, we have worked with over 140 different industries.
A:
Antique dealers Appraisers Assisted-living facilities Auction houses Authors Automobile dealers Beauty salons Builder
Building cleaning services Business management Car repair shops Carpet cleaning Caterers CPAs Chiropractic Office Commercial banking Commercial real estate Computer repair Construction
Cosmetics stores Court reporting services Creative agencies Credit card processing services Day spas Dentists’ offices Detailing services Diagnostic imaging centers Discount coupon book publishers Employment agencies Endodontists’ offices Engineering services Escrow agencies Fiberglass insulation Fire and flood restoration Fitness
centers Floor covering stores Furniture stores Garden centers Golf and country clubs Graphic design services Hardwood flooring Health spas Hearing aid stores Home inspection services Home renovation
Hospice care services House painting HVAC Industrial caterers Interior design Jewelry stores Landscape Law offices Loan servicing Massage therapists Medical equipment New car dealers Pest control Pet grooming Photography Physical therapy Piano stores Plastic surgeon Professional schools Property managing Public relations services Public speaking training Roofing contractors
Securities brokerages Telephone directory publishers Title companies Travel agencies
Tutoring Upholstery Urologist office Wedding planning Wireless Internet service providers
REAL ESTATE
MORTGAGE
FINANCIAL PLANNERS
INSURANCE
MARKETING CONSULTING
BUILDER
WHAT IS THE AVERAGE RETURN ON INVESTMENT?
Q:• 38% of readers have made a referral
because of the magazine. A:
avg. 38% referral rate
Send American Lifestyle magazine to 50 recipients
19 referrals
9.5 clients
avg. 50% close rate
3% commission
Average home sells for $200,000
$57,000 PROFIT
x 9.5 clients
$6,000 GCI
Potential Commission
WHAT IS THE AVERAGE RETURN ON INVESTMENT?
Q: • We hired GfK—one of the largest market research institutes in the world—to conduct a readership survey to see how readers interact with the magazine.
A:
55% of recipients have been influenced to conduct repeat business. 76% of readers are more likely
to conduct a professional who sends ALM.
84% of readers save tear out cards. 81% of recipients appreciate
the professional because of the magazine
is the average time recipients spend
reading the magazine.
44minutes
is the average time the magazine spends in
the recipients’ house.
4weeks
are exposed to every issue.
3.2people
WHO SHOULD BE ON MY MAILING LIST?
Q:• Categorize your recipients
into four different groups. • Target group
• Geo-farming • Community-based
• Just met group • Networking• Open houses
• Hot leads group
• Actively searching for an agent
• FSBOs and expired listings
• Advocate group
• Think referrals!• Past clients, friends,
and family—those who will vouch for you.
A:
CAN I USE THE MAGAZINE FOR GEO-FARMING?
Q:• Yes, but it works best if you target high-end homes—
$400K and up. A:
3% commission
$108,630 NET PROFIT
x 10 clients
- $11,370geo-farming cost
Average high end home sells for $400,000
$12,000 GCI
$120,000 profit
$11,370/cost
10 listings
Farm to 500 homes
6 times a year
50:1 closing rate
HOW DO I FOLLOW UP WITH THE MAGAZINE?
Q: • Pop-bys
• Make a recipe from the magazine.
• Time it with a seasonal event. (Christmas, Thanksgiving, Fourth of July, etc.)
• Promotional Copies• High-traffic areas
(doctor’s offices, hair salons, car dealerships, etc.)
• Expired listings• FSBOs • Seminars • Events • Pop-bys
A:
• Phone calls • Reasons to call
• Thinking of you.
• What do you think of the magazine?
• Found an article that you might like.
• Have you tried the apple pie recipe?
• Download our follow-up script!
A:
• Leave a message
• Give the reason for your call.
• Clearly state your name, company, and contact information.
• Let them know that you might try to call them back later.
A:
• Text messages
• Download our follow-up text message printable!
A:
CAN I PARTNER WITH A LOCAL BUSINESS?
Q:• Partnering with
a local business can not only help you to build a mutually beneficial relationship, but also cut down on the cost of the magazine.
A:
• DENTAL IMPLANTS
• INVISALIGN
• ZOOM WHITENING
• OTHER SMILE
MAKEOVERSCONSULTATIONFREE
Mon: 8:30am to 8:00pm
Tues: 8:15am to 5:00pm
Wed: 8:00am to 8:00pm
Thu: 8:00am to 6:30pm
Fri: 6:00am to 2:00pm
Sat: Call for appointment
DR. BARRY COHEN, D.M.D.
DR. SUSAN SCHLESINGER, D.M.D. 4750 Township Line Road, Suite 2
Drexel Hill, PA 19026
610 • 449 • 7002 | madeyousmile.net
WHERE CAN A PARTNER ADVERTISE?
Q:
A: • Tear Out Cards • Back Inside Cover • Back Cover
My Mission:Aligning Smart Money Solutions & Personalized Advice
Our Philosophy & Mission: I believe focusing on what is important to clients will enhance their motivation to living the plan. My philosophy is to deliver customized solutions and help clients plan to provide protection and growth to build their wealth.
My Culture and Process:I believe my collaborative approach enables on-going engagements, proactive communication, an interactive financial planning process and investment strategies with tailored recommendations. I also provide access to a responsive team, the intellectual capital of the practice as well as a broad menu of solutions to help meet clients’ needs.
The Personalized Advice:• Investment Advisory Services• Estate & Protection Planning Strategies• Education & Goal Funding• Retirement Income Strategies• Charitable Giving & Wealth Transfer Planning
• Tax Planning Strategies• Workplace Education
Paul SandersPrivate Wealth Advisor Cell: (610) 878-5000Office: (866) [email protected] www.remindermedia.com
S SANDERS WEALTH MANAGEMENT, LLC
Presorted StandardU.S. PostagePAID
Harrisburg, PAPermit No. 478
Bill and Judy Smith123 Main StreetKing of Prussia, PA 19406
Paul SandersSanders Wealth Management, LLC 1100 First AvenueSuite 200 King of Prussia, PA 19406
HOW MUCH SHOULD I CHARGE A PARTNER?
Q:• According to RESPA,
a partner can only pay up to the percentage in which they advertise.
• Work with your manager or compliance department to determine how much the advertiser can pay.
A:
WHO SHOULD I PARTNER WITH?
Q: • Finance-related • Mortgage
Broker/Lender• Insurance Agent
• Home-related • 43% of home buyers
plan on remodeling.
• Contractor
• Plumber
• Electrician
• Landscaper
• Security Company (i.e. ADT)
• Restaurants• 90% of people dine
out regularly.
A:
Get the home you’ve always dreamed of
Custom home Construction and Landscape Design
Dan shannerLicense #055555 | Ownerwww.yourwebsite.com(610) [email protected]
“From concept to reality, we are here for you!”
Residential and Commercial40 Years of experience
• Quick Prequalifcation
• Competitive Rates
• Apply by Phone or In Person
• Quality Service
• In-House Underwriter
• Residential Mortgages
• Low Rate Refinancing
List of services:
stAceY sHANNer
Licensed in Pennsylvania & Delaware
1100 First Avenue, Suite 200
King of Prussia, PA 19406
Direct: (610) 878-5000
Office: (866) 458-4226
www.yourwebsite.com
Your mortgAge
speciAList
Whether you are looking to buy your
first home, a second home, or an
investment property, I will help you
choose the right financing solution for
your current needs and future goals.
CA T A L Y S TConstruction & Remodeling LLC
INTERIOR REMODELING • kitchen, bathroom, basement, and attic
EXTERIOR REMODELING • windows, doors, house siding, and decks
HOME ADDITIONS • room, bathroom, and second story
Our Remodeling Services:
2000 West Carroll, Chicago, IL 60612
Phone 312-291-1299
Toll Free 866-662-1977
Our team makes the process of renovations and building
new structures easy through our time tested process.
FREE DESIGN CONSULTATION
HOW DO I FIND A PARTNERSHIP?
Q: A:• Bring a magazine
with you.
• Choose referral partners.
• Select community-based businesses.
• Breakdown your database.
• Provide a comparison of other local advertising costs.
WHEN SHOULD I CUSTOMIZE MY LETTER?
Q:
• When someone was recently added to your mailing list.
• When someone just recently completed a transaction with you.
• When someone just had a life event.
A:
WHAT TYPE OF DESIGNS ARE AVAILABLE FOR CUSTOMIZING THE MAGAZINE?
Q: • New Issue based content ads every Issue.
• Over 800 Tear Out Card designs options.
• 11 different categories
• Over 800 industry-related Back Inside Cover and Back Cover ad options.
• Across 20 different industries.
A:
CAN I HAVE A CUSTOM AD CREATED?
Q:
• Yes! creative.remindermedia.com
• The most popular custom ads that we’ve created:
• Listings/Just Sold
• Local events and happenings
• Coupons
• Testimonials
• Cost breakdown • Industry standard prices
• ¼ page ad = $300 • ½ page ad = $500• Full page ad = $800 • Logo design = $400
• Our prices • Full custom ads = $99 per ad• Update = $29 per ad
A:
Dan ShannerCell: (610) 878-5000E-mail: [email protected]
ont
ac
tFEATUREDL I S T I N G S
8733 Stone Mill Court • $385,000 9836 N. Blue Prairie • $449,000 132 Snowberry Lane • $525,000
2000 Lynn Lane • $600,000 305 Dana Court • $850,000 202 Alaqua Drive • $440,000
Home with open foyer, den, formal living room, and family room with a fireplace. Includes eat-in kitchen with appliances.
Home located on a 3.5 acre lot. Family room with fireplace, 2-story foyer, kitchen with a
marble island, and a large master bedroom.
Open floor plan home featuring soaring ceilings, custom crown moldings, cedar closet in master suite, and paneled den.
Featuring a 3-car garage, second floor laundry room, rear deck and patio, and a
charming front porch.
Colonial featuring 4 bedrooms, 2.5 baths, and a 2-car garage. Open kitchen, living and
dining room, and lower level game room.
Open floor plan home with views of the golf course. Featuring 3 bedrooms, 2.5 baths,
2-car garage, and granite kitchen.
STACEY SHANNERC/ (610) 878-5000O/ (866) 458-4226
“I had my property listed with two different Realtors® prior to my listing with Stacey Shanner. I was truly impressed with her effort. I felt like a part of the family. Even after my contract was up, she marketed my
property and sold it for not much less than my asking price.”
LISA LOUGHRANOwner, Lisa’s Cafe
Thinking abouT Remodeling?
The Shanners ContraCtors
(610) [email protected]
Give us a call for an estimate or appointment
Whether you are looking to do just a
room or your entire home, we have
the skills and expertise you need to
create the home of your dreams.
Stacey Shanner’s latest
1656 GERMANO WAY • PLEASANTON
Listing Price: $900,000 | Sold in 3 dayS!
sOLD
318 MASSONI CT • ALAMO
LISTING PRICE: $990,000 | Sold in 2 weekS
sOLD
395 EVERETT PL • DANVILLE
LISTING PRICE: $840,000 | Sold in 24 dayS!
sOLD
sold Properties move it from:
FOR SALE
—— to ——
SOLD
Stacey ShannerYour Selling SpecialiSt
866-458-4226 (direCt)
www.yourwebsite.com
7 simple ways to have a h e a rt- h e a lt h y l i f e
The things that you do to keep your heart healthy will also make you less likely to develop many other types of diseases, like type 2 diabetes and cancer. These small steps are not expensive or difficult to take, and taking them can go a long way toward helping you feel your best.
For more information about leading a heart-healthy life, visit www.heart.org.
Keep your total cholesterol healthy.
Be physically active every day.
Eat a heart-healthy diet.
Keep a healthy weight.
Avoid smoking and using tobacco products.
Keep your blood pressure healthy.
Keep your blood sugar healthy.
Dan SHannERDiREct: (610) [email protected]
159 Hickory Lane Live in comfort and style in this
old-world Victorian home. Newly updated kitchen and wood floors.
Plenty of room for entertaining in the open living room or in the home
movie theater. Enjoy your outdoor space, complete with deck, grilling
area, and inground pool.
See back for more details.
FIND the PeRFeCt hOMe FOR YOU
FEATURED LISTINGS
47 MONtgOMeRY ROaD, PRINCetON
OFFeReD at $750,000
The owners have taken pride in maintaining this charming
colonial home. It features 4 bedrooms and 2.5 baths,
professionally landscaped grounds, and an enclosed
porch, which allows for year-round enjoyment. Enjoy a
dynamic lifestyle, and walk to everything Princeton has
to offer — theater, entertainment, shopping, restaurants,
and so much more!
1082 gReeN StReet, hOPewell
OFFeReD at $550,000
This spacious colonial is a hop, skip, and a jump to the
historic village of Hopewell. It features 4 bedrooms, 2.5
baths, and an enormous bonus room. The palladium
window hints of the soaring 2-story entry foyer. Beautiful
hardwood floors lead you to the big, bright kitchen
with granite countertops, large center island, marble
backsplash, and stainless steel appliances.
CONtaCt DaN & StaCeY ShaNNeRCEll: (610) 878-5000 | E-MAIl: [email protected]
OffICE: (866) 458-4226 | E-MAIl: [email protected]
www.yourwebsite.com
CAN I HAVE ADDITIONAL MARKETING MATERIALS CREATED?
Q:• Our creative services
team consists of talented designers who can make your design dreams come true.
• From print materials—posters, postcards, flyers—to car wraps, we can do it all!
• Cost breakdown• More affordable than
freelancer designers or an agency.
• Industry standard prices
• $65–$75 per hour
• Our prices • Clients = $45 per hour
• Non-clients = $65 per hour
A:
These chairs are reserved for YOU.Owning Your Piece of South Florida Paradise
may be only a LOCAL call away!
Margaret “Marjy” SmithLicensed in New Jersey and FloridaSales Associate REALTOR®Referral Agent WorldwideRelocation Service ProviderCell: (732) 713-1743 E-mail: [email protected]
200 North Ave. EastWestfield, NJ 07090Office: (908) 654-6666www.prominentproperties.com
2500 North Military Trail Suite 102Boca Raton, FL 33431Office: (561) 981-9400www.bhhsfloridarealty.com
The leaves are changing and the air is crisp! Take the opportunity enjoy the trails and take some fall photos in our dog-friendly parks! Enjoy the Autumn views and check out these upcoming events!
HealthFest at Miller ParkSaturday, October 7thwww.LynchburgParksAndRec.com
FREE and open to all ages, bring the kids & enjoy the food!
Appomattox Railroad FestivalSaturday October 14th - Sunday October 15thwww.AppomattoxRRFest.org
FREE Festival! Parade, arts, crafts, live bands, trains food & more!
Virginia Wine and Garlic FestivalSaturday October 14th - Sunday October 15thwww.RebecWinery.com
Our festival each October always promises a "stinkin' good time"
Autumn in the GravegardenSunday October 29thwww.GraveGarden.org
Casual guided through history, horticulture and other interests!
Fall In Love With LynchburgStephen Acree wants you to...
V I S I T : GOwww.StephenAcree.ReminderMedia.com
HOW MUCH IS YOURHOME WORTH?
Regular Pricing Webinar Pricing
$99 $49
• 50% off of a custom Tear Out Card coupon.• For partnering with local businesses, or for yourself!
$10 OFF
ANY SALON SERVICE
Compliments of
Present this coupon to receive $10 off any salon service of $30 or more.
See back for details.
My housewarming gift to you!
Present this coupon at closing. Valid on home
purchase or sale value of $250,000 or more.
Offer expires: July 1, 2018
$1000CASH REBATE AT CLOSING
Enjoy 30% off with your purchase of $20.00 or more!
This offer can be redeemed only once by the original recipient. Not
valid with any other coupons offers.Offer expires: July 1, 2018
30%OFF
WEBINAR DEAL
• If your question wasn’t answered, type it in the chat box!
? ?
?
QUESTION
& ANSWER
?
THANK YOU FOR LISTENING!• Recorded session
and slides will be e-mailed to you.
• For daily Real Estate coaching tips and motivation, follow us on social media.
• Instagram: @remindermedia
• Facebook: RMconnect
• Youtube: ReminderMedia
• LinkedIn: ReminderMedia
• Twitter: @remindermedia