mortgage coach social media/video slides
TRANSCRIPT
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Webinar With Dan Keller
How To Leverage Video, Social and Mortgage Coach Edge To
HelpMake 2014 Your BEST Year Ever!
Dan Keller, Mortgage Advisor Mortgage Advisory Group,
Bellevue, Washington
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Follow Dan on FB/Twitter For More Info…
www.Facebook.com/dankellermtg www.Twitter.com/dankellermtg
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About Dan Keller
Featured speaker at Sales Mastery 2013 w/ Darren Hardy, Tom Ferry & Andy Andrews
Keynote* speaker at WA Association of Realtors Ed Con 2011, 2012, 2013*
National Mortgage Professional Magazine Top 40 Loan Officer Under 40 Award – 2013
Loan Origination Production – Top 1% at Mortgage Advisory Group
Nationally Recognized Blog – Online Marketer
Passionate about WOW!
“The secret to success is to do common things uncommonly well.” – Henry Ford
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Today’s Power Agenda
(1) Video Strategies for LOs
(2) Your 2014 Social Strategy
(3) My Online Success Formula
(4) Q&A
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2014= Year of Opportunity
You have to take advantage of an opportunity of a lifetime in the lifetime of the opportunity.
Take action. There is no better time to take action than RIGHT NOW!
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Steve Harney – Expert Says…
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My Life Changing Moment…
“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents.
What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
-Winston Churchill
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Preparation – Qualification - Opportunity
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Preparation – Qualification - Opportunity
- 2013 Mortgage Professional Magazine - “Top 40 Under 40”
- 2012 Mortgage Professional Magazine “25 Most Connected Mortgage Professionals”
- 2013, 2012, 2011 Washington State Association of Realtors – Keynote Speaker on Tech/Marketing/Video
- 2013 will close over 100 purchase transactions
5-yrs ago, I was a college strength coach/professor. If I can, you can!…..BUT – I knew 5-yrs ago I’d be on this webinar today. I knew this would
happen….
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My Personal Mission Statement & Message To Real Estate Agents For 2014…
“The person that knows how
to acquire, optimize, and
retain a customer the BEST
will get paid the MOST.
Period.”
- Todd Duncan (NY Times Best Selling Author)
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Part One: Acquiring A New Loan
Video
-Real Estate Agent Introductions (eyejot video I posted on MC wall- LIVE example, 5-months to work… Done!)
-Real Estate Agent Updates
-Video Text Message – Game Changer
-MC Edge – Total Cost Analysis
-MC Edge – Open House Flyer/Financing Options
-MC Edge – Rent vs Own Analysis (FOR REAL ESTATE AGENTS) MAJOR GAME CHANGER!
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Part One: Acquiring A New Loan
-VIDEO: RE Agent Introductions – Eyejot.com = great for branding YOU
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Part One: Acquiring A New Loan
Video-Real Estate Agent Introductions – Eyejot.com
Subject: Video Message/Info For Thomas Transaction
Video Scripting:- Intro- Congrats- Request 10-15 min- Go over how the process works in our office..- To ensure exceptional experience w/ our mutual clients…- Ultimately, to guarantee future referrals by providing a WOW experience…
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Part One: Acquiring A New Loan
Video-Real Estate Agent Updates
One touch, live message
15-sec or less….
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Part One: Acquiring A New Loan
-MC Total Cost Analysis – New Application Live Link – http://mcedge.tv/16ivkj
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Part One: Acquiring A New Loan
-Mortgage Coach Total Cost Analysis – Open House
-Live Link – -http://mcedge.tv/16itoz
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Part One: Acquiring A New Loan
Mortgage Coach TCA – Realtor: Rent vs Own (New Strategy) http://mcedge.tv/16iulw
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Part Two: Optimizing
Gear You Need For Implementing Video
-Laptop or webcam
-Smart Phone
-Eyejot.com (messages)
-Bombbomb.com (email marketing)
-Mortgage Coach Edge
-Microphone** (advanced)
-Editing Free Software (Mac = iMovie (easy), Windows Media Player)
-Advanced – Camtasia ($300), screen recording, editing…)
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Part Two: Optimizing
Social Strategy - Attracting RE Agents w/ Social
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Part Two: Optimizing
Social Strategy
Case studies of “HOW” businesses are using social to WIN.
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Part Two: Optimizing
Social Strategy - Attracting RE Agents w/ Social
Think before you post.
The future of social is video. The velocity of info is moving faster and faster…
SHARE what you are doing to HELP clients and other agents…
-FB-Twitter-Instagram-Vine
BRANDING YOU and BUYING BRAIN CELLS
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Part Two: Optimizing
Social Strategy - Attracting RE Agents w/ Social
INSTAGRAM –
Take a pic of ratewatch, explain what the heck is going on in less than 15-sec… Bite size for clients and agents to digest/explain.
Instagram = twitter and FB
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Part Two: Optimizing
BONUS: Find Top Real Estate Agents w/ Social
Once you have the tools, you’re equipped for the opportunity, go to
FacebookTwitterZillowYelp
Learn about them, find a commonality, and share their stuff. Comment.. DON’T ASK FOR BIZ before the first date!
Advanced: Find agents w/ reviews, more review, more social they are… Connect with them, they get more online leads, NEED MC Edge software
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Part Two: Optimizing
Attracting Real Estate Agents w/Video
Online Reviews – Say Goodbye to Testimonials, soooo 2010 GET THEM OFF YOU SITE!!!!
How I won over the #1 agent in my town…. 2 years in making- eyejot intro when he was listing agent on deal - 2-yrs ago…-Pop-bys-Stayed relevant-Met with broker owner spoke at office meeting-Connected via social media –LISTENED for 2-years!-Referred him 3 listings-Asked for Lunch meeting -MC Edge -Open House MC Edge-Client – closed early using TCA and this……….
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Part Two: Optimizing
Attracting Real Estate Agents
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Let’s Connect & Stay Connected
www.Facebook.com/dankellermtg