more social media trends...not again! - rmaf 2016
TRANSCRIPT
TRENDS
MORE SOCIAL MEDIA
By: Jodi Buresh
By: Jodi Buresh
PRINT-AT-HOME TICKETS
ADVANCE TICKETS
By: Jodi Buresh
SCANNING PRE-SOLD TICKETS
By: Jodi Buresh
OR SELL AT THE GATE
By: Jodi Buresh
Room #1118
No Notes Needed!
By: Jodi Buresh
WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
By: Jodi Buresh
TRENDS
MORE SOCIAL MEDIA
By: Jodi Buresh
The Internet = Dog Years
By: Jodi Buresh
First a little fun!
Impact of Facebook & Social• Each person in the world- At
least if you’re on Facebook!- is
connected to each other by an
average of 3.5 people. Within
the US, people are connected
by an average of 3.46 people.
By: Jodi Buresh
Find YOUR degree of separation!
tinyurl.com/ZZQXF8X
By: Jodi Buresh
My Separation
By: Jodi Buresh
People are SO Connected!
By: Jodi Buresh
TRENDS
By: Jodi Buresh
1.4 billion
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284 million active (500 million tweets/day
300 million users (70 million photos/day)
70 million users (88% purchase a product they pinned)
100 million monthly users
YESBy: Jodi Buresh
#1 - VIDEO
By: Jodi Buresh
12 TIMESVideo watchers are
more likely to purchase.
By: Jodi Buresh
LIVE STREAMING VIDEOBy: Jodi Buresh
By: Jodi Buresh
INTERNET VIDEOS
AND ADSBy: Jodi Buresh
By: Jodi Buresh
MOBILE VIEWINGBy: Jodi Buresh
POKEMON GOBy: Jodi Buresh
20m 100mDaily Users downloads
7.23.16 8.10.16
Began July 6, 2016
500mdownloads
9.15.16By: Jodi Buresh
By: Jodi Buresh
#2 – SOCIAL AMBASSADORS
By: Jodi Buresh
am·bas·sa·dor
amˈbasədər/
noun
•a person who acts as a
representative or promoter of a
specified activity.
"he is a good ambassador for the
industry"
By: Jodi Buresh
92% Trust Friends
By: Jodi Buresh
Brand Ambassadors• Includes an element of testimonial & review
• Can be a great way to get video of someone enjoying your brand!
By: Jodi Buresh
Ambassador vs. Influencer“Advocacy is driven by the depth of conviction, and influencers typically
are less committed to the product or company than are actual customer
advocates.”
Convince & Convert Content Marketing FirmBy: Jodi Buresh
Example Ambassador Program1. Goal! “Moms of the Fair”
2. Begin 6 weeks prior to event
3. Must Post something each week (example)
By: Jodi Buresh
Example Ambassador Program“Have you purchased your mega pass for the Norman
County Fair? $35 for 5 days of unlimited rides! My kids
can’t wait to see what the carnival has in store this
year! I got mine at the Hardware Store! #NCF2017 ”
By: Jodi Buresh
Example Ambassador Program
“The Fair begins on Wednesday! We plan to go out
there at 3 pm. I heard they have a couple of new
food vendors! Who’s all going? #NCF2017 ”By: Jodi Buresh
Example Ambassador Program1. Goal! “Moms of the Fair”
2. Begin 6 weeks prior to event
3. Must Post something each week (example)
4. After they have completed the required posts – send them their tickets
5. Continue having them post DURING the Fair!
By: Jodi Buresh
Sponsored Ambassador Events• Host an event before or during
your main event
• Invite local ambassadors-
local “celebrities” or even fans
who have a lot of followers
• Create a VIP atmosphere that
attendees will want to share
Negotiate Number of Posts• Include the number of social posts in which
the ambassador will mention you
• Give away tickets, food vouchers or
whatever you can in exchange
By: Jodi Buresh
#3 – PAY-TO-PLAY
By: Jodi Buresh
US Ad Spending in 2016
By: Jodi Buresh
40% TV
36% DIGITAL
11% PRINT
9% RADIO 4% OUTDOOR
By: Jodi Buresh
36% FB
26% SNAP
17% INSTY
AMERICANS 12-24
By: Jodi Buresh
ADVERTISEHow many of you
on Facebook?
By: Jodi Buresh
WWW.FACEBOOK.COM/BUSINESS
By: Jodi Buresh
By: Jodi Buresh
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EXTRA TOUCHES.This is great for
By: Jodi Buresh
By: Jodi Buresh
#4 – GEO FILTERS
By: Jodi Buresh
WHAT?!?!You said
By: Jodi Buresh
Snapchat geofilters
are special overlays
for Snaps that can
only be accessed in
certain locations. By: Jodi Buresh
By: Jodi Buresh
By: Jodi Buresh
By: Jodi Buresh
WHAT?!?!You said
By: Jodi Buresh
#5 – EXPERIENCE FOMO
By: Jodi Buresh
By: Jodi Buresh
56% of Social Users Have It
By: Jodi Buresh
Your Event Should Use It!There is VALUE when people think
your event looks good online and
want to be there!
By: Jodi Buresh
"experience marketing,"
is a marketing strategy
that directly engages
consumers and invites
and encourages them to
participate in the
evolution of a brand.By: Jodi Buresh
Families pic
By: Jodi Buresh
#HASHTAG
By: Jodi Buresh
hash·tag
/haSHtaɡ/
noun(on social media sites such as Twitter/Instagram and
Facebook) a word or phrase preceded by a hash or pound
sign (#) and used to identify messages on a specific topic.By: Jodi Buresh
AMBASSADORSREMEMBER THE
POWER OF POSTINGREMEMBER THE
By: Jodi Buresh
TRENDS
MORE SOCIAL MEDIA
By: Jodi Buresh