more productive research with intelligent agent...evolution of the web reid hoffman, co-founder of...
TRANSCRIPT
![Page 1: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/1.jpg)
Kuansan Wang
More productive research with intelligent agent
![Page 2: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/2.jpg)
MORE PRODUCTIVE
RESEARCH WITH
INTELLIGENT AGENTKuansan Wang
Director, ISRC
Microsoft Research, Redmond, WA
![Page 3: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/3.jpg)
EVOLUTION OF THE WEB
Reid Hoffman, co-founder of LinkedIn
Web 1.0: Search and Transact on Directory
Web 2.0: Search and Transact on Graph
We believe
Web 3.0: Informed, Connected, Entertained and
Transact with Intelligent Agent
![Page 4: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/4.jpg)
![Page 5: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/5.jpg)
Knowledge WebSemantic Web• Human readable vs machine
readable contents
• Human defines standard for data formats and models
• Explicit and precise specification of knowledge representation that everyone has to agree upon
• Machine reads human readable contents
• Machine learns to conflate different formats of the same thing
• Latent and fuzzy representation of knowledge learned by mining big data
![Page 6: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/6.jpg)
TRADITIONALWEB SEARCH
Paradigm Shift in Web Search
KNOWLEDGE WEB SEARCH
Index Keywords in Documents Digest World’s Knowledge
Match Keywords in Queries Match User Intent
Relevance of “10 blue links” Pro/Re-active Conversation
1. “Bing Dialog Model: Knowledge, Intent and Dialog”, MSR Faculty Summit, July 20102. “Introducing the Knowledge Graph: things, not strings”, Official Google Blog, May 20123. “Chinese Search Engine – Baidu’s Practice”, SIRIP, SIGIR 2014, July 2014
![Page 7: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/7.jpg)
CASE STUDY: ACADEMIC SEARCH
![Page 8: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/8.jpg)
![Page 9: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/9.jpg)
![Page 10: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/10.jpg)
![Page 11: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/11.jpg)
![Page 12: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/12.jpg)
![Page 13: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/13.jpg)
RESEARCH CHALLENGES
Knowledge discovery and ingestion
Entity linking and conflation
Intent and interest recognition in context
Dialog experience
Answer, disambiguate, confirm
Progressive and digressive suggestions with palatable ranking
Mobile and multimodal interface
![Page 14: More productive research with intelligent agent...EVOLUTION OF THE WEB Reid Hoffman, co-founder of LinkedIn Web 1.0: Search and Transact on Directory Web 2.0: Search and Transact on](https://reader034.vdocuments.us/reader034/viewer/2022050106/5f44a22da742895eda0d064d/html5/thumbnails/14.jpg)
NEXT: LET’S WORK TOGETHER
Microsoft Academic Graph
Azure for Research
1st WSDM CUP: Ranking Challenge
Rank papers (then authors, conferences, journals, institutions,…)
See your algorithm in A/B testing
Open Academic Consortium?
Please join our discussion tomorrow