CONTACT: Vanessa Farquharson TerraCycle Canada

416-661-9676 vanessa.farquharson@terracycle.com

STUDENTS CAN LEARN AND EARN BY “RECYCLING THE UNRECYCLABLE” THIS FALL

More lunchrooms in Canada turn into learning grounds for waste reduction, allowing schools to make cash from trash while promoting the value in garbage

For immediate release – Instead of tossing away their lunchtime trash, students and teachers can turn their empty drink pouches, lunch kit packaging, cracker wrappers and other waste into cash. Recycling pioneer TerraCycle, known as the “Google of Garbage,” is helping schools across Canada teach students how supposedly “unrecyclable” packaging can, in fact, be recycled — and, by taking the time to sort and ship this waste, a school can earn money to put toward new programs, playground equipment or books. TerraCycle’s collection programs, known as Brigades, are free and open to any individual or organization, nationwide. Waste from popular lunchroom items, which would otherwise end up in landfills, can now be recycled by schools through these programs, thanks to support from brands such as Kool-Aid, GoGo squeeZ, Sally’s Cereal, Lunchmate and Mr. Christies. For every piece of used packaging sent to TerraCycle, collectors earn points that can be redeemed for cash donations to any school or non-profit of their choice. The waste is either upcycled into tote bags and other accessories or recycled into a variety of items such as watering cans and picnic tables. TerraCycle collects more than 40 different kinds of products and packaging internationally through its unique Brigade programs. It has already prevented more than 2.6 billion pieces of trash from going to landfill, and with its brand partners has donated over $9-million to charity. TerraCycle Canada is based in Toronto and manages 1.6 million collectors across the country. In addition to being a free and exciting fundraising opportunity, the TerraCycle Brigade programs offer a platform to teach students new, innovative approaches to recycling and resource conservation. TerraCycle provides free sustainability curricula, DIY and craft projects and a variety of promotional tools such as product design contests, which teachers can use to engage their students. About TerraCycle Founded in 2001, TerraCycle, Inc., is the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used coffee capsules to cigarette butts. The waste is collected through free, national, brand-funded platforms called Brigades, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications. Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle, please visit www.terracycle.ca.