more likeable - res.cloudinary.com€¦ · 1) social media is not free. 2) social media will not...
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Using Social Media to Make Your Organization
More Likeable
@DaveKerpen, CEO, @LikeableMedia
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our story
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*partial list
Likeable clients
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Likeable Social Media, the book (May 2011, McGraw‐Hill)
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1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
3 warnings
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like is the new link
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it’s not about you…
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on
(& other social networks)
18 ways…
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1. listen first and never stop listening
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2. way beyond women 25‐ 54: define your target
audience better than ever
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3. think – and act – like your customer
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4. compel your customers to be your first fans
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5. engage: create true dialogue with, and between,
your customers
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6. respond quickly to all bad comments
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7. respond to good comments too
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online influencers…
the new celebrities?
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8. be authentic
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9. be honest & transparent
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10. should you ask a lot of questions?
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1. Pose a question or challenge directly to fans
2. Ask fans to “like” it
3. Announce winners of a Facebook‐hosted contest or sweepstakes
4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories
in a recent study, Likeable Media looked at status updates that…
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• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*
• In 9 out of 10 cases, status updates that posed a question directly to fans were 2‐6 times as engaging as “other updates”.
Likeable Media found the following…
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11. provide value (yes, for free!)
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12. share stories (they’re your social currency)
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13. inspire your customers to share stories
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14. integrate social media into the entire customer
experience
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15. use social network ads for greater impact
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16. admit when you screw up then leverage your
mistakes
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17. consistently deliver excitement, surprise, &
delight
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free chillzones
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18. don’t sell! just make it easy & compelling for customers to buy
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Listen Up!
Be Transparent!
Respond to Everyone!
Just Be Likeable!
if 18 rules is too much to remember…
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Likeable.com
Engage with us @LikeableMedia on Twitter
Ask us questions @ Facebook.com/LikeableMedia
Or, email me anytime [email protected]
thank you/ grand prize/ I love feedback