moonwalktomorrowBEYOND OIL & GAS ADVENTURES

While politicians, experts and industry heads discuss what to do about the Norwegian Oil &

Gas dependency…

The world’s first crowdfunded, crowdsourced, shared ownership innovation program.

moonwalktomorrowBEYOND OIL & GAS ADVENTURES

The Moonwalk Tomorrow Semester 1 Astronauts at Lift-Off.

NTNUNorwegian University of Science and Technology

+MOONWALK

+Moonwalk Astronauts

& Innovators+

Advisory Board

PM of online sales system and manager of online marketing as Head of Digital at major Nordic retail company (Jernia).

More than 7 years experience with digital marketing and e-business.

Specialist in strategic co-creation and innovation process facilitation with previous positions at Humantific (NYC) and Next Design Leadership Institute (NYC).

Worked and lived in New York, Lisbon, Shanghai and Barcelona.

Lectured Innovation & Entrepreneurship at University of Oslo.

Partner & Chief Marketing Officer

Partner & Chief Program Officer

Award-winning trusted advisor to Governments and CEOs.

Spent15 years building and deploying the $2B value Moonwalk Innovation System.

Creator of public R&D program, Government Entrepreneurship Program, and Corporate Innovation Systems.

Orchestrated $200M turnarounds as Chief Innovation & Growth Officer.

Serial entrepreneur and master of joint ventures.

Managed several of the most complex industry supply chains.

Winner of IBM Innovation Award.

Master of Innovation from Norwegian School of Management.

Founder & CEO Co-Founder & CFO

MANAGEMENT TEAM

Professor & CEO NTNU Tech Transfer Office

Country DirectorGOOGLE

Consumer Channel Group Lead

MICROSOFT

Professor EmeritusUNIVERSITY OF OSLO

Founder & Chief Creative Officer

ANTI Inc

Managing PartnerSLÄGER PR

Communications DirectorTJUVHOLMEN & THE

THIEF

SVP Corporate Comms.STATOIL FUEL & RETAIL

ADVISORY BOARD

MOONWALK INNOVATION PROGRAM

moonwalktomorrow

THE CHALLENGE

MOONWALK TOMORROW INNOVATION METHOD 

STARTING WITH THE CHALLENGENOT KNOWING THE SOLUTION

BUT KNOWING• WHY WE ARE IN• WHO IS IN• WHEN IT IS HAPPENING• WHERE  IS IS HAPPING• WITH WHAT COMPETENCE

USING A INNOVATION METHOD PROVEN IN 30 NORDIC COMPANIES HAVING GENERATED 14 BILLION NOK

WE KNOW THAT THOSE WHO SEE THE PROBLEM ARE THE ONES RESPONSIBLE

INDUSTRY ORTHODOXIES

UNFAIR ADVANTAGES PAINS & GAINS

INDUSTRY DISRUPTIONS

KEY INSIGHTS

STARTUP PROJECT

WATER FREEDOM#003 KAREN-ELISABETH

CO-CREATE WITH US

STARTUP PROJECT

WATER BIKE#011 OSAMA#015 KATARZYNA

CO-CREATE WITH US

STARTUP PROJECT

FRESH HOMES#013 ERLING

CO-CREATE WITH US

MOONWALK TOMORROW PROGRAM

STAGES

1TO UNDERSTAND THE CHALLENGE BETTER THAN ANYONE

2TO DEVELOP A PROJECTS PORTFOLIO OF ONLY VIABLE SOLUTIONS

3TO PRACTICE AND PREPARE FOR NEXT STAGE

1TO UNDERSTAND THE PROJECTS BETTER THAN ANYONE

2TO PROVE MARKET, SOLUTION AND BUSINESS VIABILITY

3TO PRACTICE AND PREPARE FOR NEXT STAGE

1TO UNDERSTAND THE BUSINESS BETTER THAN ANYONE

2TO EMPLOY MANAGEMENT, GO CASH POSITIVE, PREPARE FOR EXIT

3TO PRACTICE AND PREPARE FOR EXIT

SEMESTER 1 SEMESTER 2 SEMESTER 3+4

moonwalktomorrow

CUSTOMER DEVELOPER

PRODUCT DEVELOPER

BUSINESS MODEL DEVELOPER

MOONWALK ASTRONAUTSSemester 2 - Fall 2015StartUp Teams are balanced for max impact. Moonwalk Astronauts champion three roles and are supported by University Student Teams.

UNIVERSITY STUDENT

TEAM

+

MOONWALK TOMORROW PROGRAM

PROGRAM STRANDS

DELIVERABLES

COMMERCIAL PREPERATIONS

LEARNING PROCESS

moonwalktomorrow

PRINCIPLES OF PROGRAMS AND SOLUTIONS

LOCAL SOURCING

SYSTEMS THINKING (DOMINO BRICK)

CO-OWNERSHIP

SELF-SUSTAINABLE FINANCING MODEL

SCALABLE MODEL

TRANSFERABLE

THANK YOU www.moonwalk.me

moonwalktomorrow