mood board - heroesofdigital.com · mood board. bad example - typical stock image that turns people...
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![Page 1: MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people off. Don’t show the model’s face, especially if the model is overused. Bring](https://reader034.vdocuments.us/reader034/viewer/2022052103/603e48e72fb9044f73353d1d/html5/thumbnails/1.jpg)
MOOD BOARD
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Bad example - typical stock image that turns people off
![Page 3: MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people off. Don’t show the model’s face, especially if the model is overused. Bring](https://reader034.vdocuments.us/reader034/viewer/2022052103/603e48e72fb9044f73353d1d/html5/thumbnails/3.jpg)
Don’t show the model’s face, especially if the model is overused. Bring focus to the object instead.
Stock Photo Sample Ads
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split the face into half. left face, and right face. right face edit something.
Stock Photo Sample Ad
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Crop the face into half. shift the right face onto the left of the pic.So that right side of the pic, u have room to put some nice text fonts.
Stock Photo Sample Ad
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Greyscale and only highlight main object color
Stock Photo Sample Ads
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Don’t use the whole image as a background, add more objects or combine images.
Stock Photo Sample Ads
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Try to use dormant emotional and human photos to capture attention.
Stock Photo Sample Ads
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Image manipulation - rotate, zoom, crop, flip, mirror, combine two photos together & other techniques. Stock photos are shot in positions that appeal to 99% of the market (which looks generic), so the aim is to make your visual look as if it's shot from a personal studio
Stock Photo Sample Ad
![Page 10: MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people off. Don’t show the model’s face, especially if the model is overused. Bring](https://reader034.vdocuments.us/reader034/viewer/2022052103/603e48e72fb9044f73353d1d/html5/thumbnails/10.jpg)
Gradient fade on one side of the image
Stock Photo Sample Ad
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Authenticity - use candid photos over photos that are over-posed
Stock Photo Sample Ad
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Split a full model face image into half. Left side of the photo will show something different from right side
Stock Photo Sample Ad
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Most stock photos will be shot in the safest-possible colour scheme
(which looks generic), so changing the colour drastically will often make it yours
Colour manipulation
a) greyscale
b) off-white
c) negative
d) shadows
e) highlights
f) exposure.
Stock Photo Sample Ad
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Don't be afraid to mix images and vectors (symbols, emojis, FB/IG texts) as long
as it fits the brief and brand. IG Stories-ish kind of feel.
Stock Photo Sample Ad
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99% of stock photos are with wide depth of field (everything is focused),
so choosing where to focus on will make it yours
Change the focus
a) bokeh effect
b) fish-eye distortion
c) motion blur,
d) for focus & clarity,
make the text more
prominent or stand out.
Stock Photo Sample Ad
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Perspective - choose photos that are not shot from "cheesy angles"
Stock Photo Sample Ad
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Typography Design - We can also use texts as design element.
Stock Photo Sample Ad
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Blending Options - A quick technique that helps creative ads stand out
Stock Photo Sample Ad
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2-in-1 Design & Info - Bold text for bold statement
Stock Photo Sample Ad
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Eye candy - Bold design and playful colors
Stock Photo Sample Ads
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Real life + Flat - Combining 2d and 3d gives a slight ‘Premium’ feel
Stock Photo Sample Ad
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Real life + Flat - Combining 2d and 3d gives a slight ‘Premium’ feel
Sample Ad
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Change hue and adjust levels to be in line with the branding.
Stock Photo Sample Ads
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Combine several illustrations and blend them into one setting.
Stock Photo Sample Ads
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Combine elements that connects with each other.(e.g. Woman and flower)
Stock Photo Sample Ad
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Crop effectively and mix another background photo.(e.g. show mother and daughter only)
Stock Photo Sample Ad
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Flip Image
Stock Photo Sample Ad
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Use images showing emotions
Stock Photo Sample Ad
To communicate directly to people with few words yet informative
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Humor or odd
Stock Photo Sample Ad
Employing a funny or odd image can seriously increase your conversion rates. Not only do they attract the eye, they encourage your reputation as a fun, casual brand
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Color
Stock Photo Sample Ad
Color tells story. White background is boring. Play with elements such as color pallet, vectors and icons. Never use blue and with color which blend to facebook color
![Page 31: MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people off. Don’t show the model’s face, especially if the model is overused. Bring](https://reader034.vdocuments.us/reader034/viewer/2022052103/603e48e72fb9044f73353d1d/html5/thumbnails/31.jpg)
Proposition
Stock Photo Sample Ad
Employing a funny or odd image can seriously increase your conversion rates. Not only do they attract the eye, they encourage your reputation as a fun, casual brand
![Page 32: MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people off. Don’t show the model’s face, especially if the model is overused. Bring](https://reader034.vdocuments.us/reader034/viewer/2022052103/603e48e72fb9044f73353d1d/html5/thumbnails/32.jpg)
Behind good design is good contrast
Stock Photo Sample Ad
The right balance of light and dark can bring any social media graphic design layout to life.
![Page 33: MOOD BOARD - heroesofdigital.com · MOOD BOARD. Bad example - typical stock image that turns people off. Don’t show the model’s face, especially if the model is overused. Bring](https://reader034.vdocuments.us/reader034/viewer/2022052103/603e48e72fb9044f73353d1d/html5/thumbnails/33.jpg)
Photoshop main object's color to other unique color(s)
Stock Photo Sample Ad
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Photography and styling, can add other top view elements to support the main product.
Sample Ad
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Mixed the actual product with a stock vector or 3d illustration
Sample Ad