Mood Board

Victoria Narvaez

TABLE OF CONTENTS

3. Creative brief4. Competitor Logos5. Color Palettes6. Typography Samples7. Typography Choices8. Shapes that Dominate9. Textures & Materials10.Competitor Identity Packages11. Word List12. Mind Map

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CREATIVE BRIEF

Project SummaryHello My name is Victoria Narvaez, I am a graphic design artistdelivering web and print design for all your graphic needs. Our major goal is to help you stand out above the rest while deliveringoutstanding customer service to deliver your vision.

With 4 years experience in the field certified and prior experience as an artist I believe in delivering a design that communicates toyour target audience and gives great user interferance.

Audience

My logo will represent a business name with my initials. It willrepresent professionalism. My current design logo will be elegantand will have an inspirational name.

My existing audience consist of graphic design artist, web designers, entrepernuer, entertainment, small and large business owners. Having the ability to work worldwide.

Communication Strategy

ApplicationMy logo will have “Dream Big Digital Design” on it and will reflect on my vision of having big dreams and accomplishing them. Lookinginto adding gold and black that represent passion and elegant. As far asshape I will use something either circular or squared.

Competitive PositioningElizabeth Hults: She is a graphic designer and artist. Uses typographyon her logo and looks neat and professional. www.elizabethmakes.comAdam Novak.: Not fond of his logo design. Uses gradients to makehis company name stand. Love that he uses a star for his last name but logo does not reflect his awesome portfolio. www.novakbrand.comTiffany Jones: Logo has no heirachy, looks faded and needs better positioningwww.lakelandgraphicdesign.comBrian Pate: Uses typography to represent himself and his company name.Looks very professional and well executed. www.patemg.comDonivan Tinsley: Uses typography for his last name. Very well executed.http://tinsleycreative.com/team/

PromiseTo provide high quality services that will make your brand stand out above the rest.

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COMPETiTORS LOGOS

Competitor Logos Well Designed Logos Companies I Would Work For

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R:77 G:72 B:69C:63 M:59 Y:60 K:41Hex: #4d4845Pantone 438 C

R:212 G:175 B:55C:21 M:22 Y:100 K:0Hex: #d4af37Pantone 606 C

R:242 G:235 B:213C:1 M:5 Y:31 K:0Hex: #f2ebd5Pantone 7499 C

R:217 G:83 B:58C:10 M:82 Y:86 K:1Hex: #d9533aPantone 7625 C

R:105 G:142 B:131C:62 M:31 Y:49 K:5Hex: #698e83Pantone 5625 C

R:249 G:248 B:247C:2 M:1 Y:2 K:0Hex: #f9f8f7Pantone 663 C

R:114 G:12 B:117C:66 M:100 Y:20 K:8Hex: #720C75Pantone 2597 C

R:45 G:77 B:109C:89 M:68 Y:36 K:20Hex: #2d4d6dPantone 7477 C

R:230 G:197 B:234C:8 M:24 Y:0 K:0Hex: #e6c5eaPantone 531 C

R:186 G:139 B:21C:27M:43 Y:100 K:5Hex: #ba8615Pantone 7556 C

R:165 G:99 B:43C:27 M:64 Y:96 K:15Hex: #95632bPantone 730 C

R:183 G:176 B:178C:29 M:27 Y:24 K:0Hex: #b7b062Pantone Cool Gray 5 C

R:234 G:174 B:6C:8 M:32 Y:100 K:0Hex: #e99e06Pantone 2597 C

R:125 G:216 B:151C:49 M:0 Y:55 K:0Hex: #7dd897Pantone 353 C

R:196 G:135 B:153C:23 M:53 Y:25 K:0Hex: #c48799Pantone 694 C

Color Palettes

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typography samples

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typography choices

Great VibesVictoria NarvaezVICTORIA NARVAEZ

SargschaVictoria NarvaezVICTORIA NARVAEZ

AUDREYVictoria NarvaezVICTORIA NARVAEZ

ArizonaVictoria NarvaezVICTORIA NARVAEZ

Caviar DreamsVictoria NarvaezVICTORIA NARVAEZ

Display fonts info fonts

PT SansVictoria NarvaezVICTORIA NARVAEZ

PT Sans CaptionVictoria NarvaezVICTORIA NARVAEZ

PT Sans NarrowVictoria NarvaezVICTORIA NARVAEZ

Bodoni 72Victoria NarvaezVICTORIA NARVAEZ

Bodoni 72 OldstyleVictoria NarvaezVICTORIA NARVAEZ

Bodoni 72 Smallcaps BookVictoria NarvaezVICTORIA NARVAEZ 7

simple shapes

Sha

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at

Do

min

at

ecomplex shapes

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textures & materials

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Competitor Identity Packages

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CreativeCon�dent Trustworthy

Entrepreneurial

Fearless

A c h i e v e rDreamer

Word List

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mindmap 12