monthly report for april 2020€¦ · marketing director british gypsum read latest comment: q1...

www.bmbi.co.uk [email protected] @theBMBI

Monthly report for April 2020

Contents www.bmbi.co.uk [email protected] @theBMBI

Building the Industry &Building Brands from Knowledge

GfKPowerful, accurate, continuous insights

MRAExperienced

industry experts

BMFThe voice of the

industry

2

http://www.bmbi.co.uk/


mailto:[email protected]?subject=Enquiry From BMBI Report


https://twitter.com/thebmbi?lang=en-gb


Contents www.bmbi.co.uk [email protected] @theBMBI 3

Click links to visit pages: Page

Introduction 5

Trading day differences explained 6

Overview 7

BMBI Expert Panel 8-9

Monthly data:

Monthly index chart, unadjusted and adjusted for trading day differences 10

Monthly BMBI indices, by category 11

April index chart, by category 12

Monthly year-on-year chart, unadjusted and adjusted for trading day differences 13

April year-on-year sales index chart, by category 14

April v March sales index chart, by category 15

April v March average sales a day index chart, by category 16

Quarterly data:

Quarterly BMBI indices, by category 17

Quarter 1 index chart, unadjusted and adjusted for trading day differences 18

Quarter 1 index chart, by category 19

Quarter 1 average sales a day index chart, by category 20

Quarterly indices, by category 21-23

Quarter 1 year-on-year chart, unadjusted and adjusted for trading days 24

Quarter 1 year-on-year sales index chart, by category 25

Quarter 1 year-on-year average sales a day index chart, by category 26

Quarter 1 v Quarter 4 sales index chart, by category 27

Quarter 1 v Quarter 4 average sales a day index chart, by category 28 Continued over the page…

Click links on this page and overleaf to visit pages. The ‘Contents’ link in the footer brings you back to this page.

Contents - 1Click links below to visit pages








Click links to visit pages: Page

Other periods:

Year to date index chart, by category 29

Year to date average sales a day index chart, by category 30

Rolling 12 months compared with previous 12 months chart, by category

31

Monthly Category Charts:

Timber & Joinery Products 32

Heavy Building Materials 32

Decorating 33

Tools 33

Workwear & Safetywear 34

Ironmongery 34

Landscaping 35

Plumbing Heating & Electrical 35

Renewables & Water Saving 36

Kitchens & Bathrooms 36

Miscellaneous 37

Services 37

Trading days 38

Methodology 39 – 41

Contacts 42

Quarterly reports contain additional analysis, macro-economic factors and expert comments. Click the images below to read or download the Q1 2020 report.

Contents - 2Continued: click links below to visit pages







https://www.bmbi.co.uk/the-index-quarterly/









This Builders Merchant Building Index (BMBI) report contains data from GfK’s ground-breaking Builders Merchants Panel, which analyses data from over80% of generalist builders’ merchants’ sales throughout Great Britain. GfK’s Builders Merchant Point of Sale Tracking Data sets a gold standard inreliable market trends. Unlike data from sources based on relatively small samples or estimates, or sales from suppliers to the supply chain, this up-to-date data is based on actual sales from merchants to builders and other trades. It’s therefore a very good proxy for housing RMI.

BMBI trend data is indexed on the 12 month period July 2014 to June 2015. The monthly series tracks what is happening in the market month by monthand includes an in-depth review every quarter. This trend series gives the industry access to far more accurate and comprehensive insights than thatavailable to other construction sectors.

MRA Marketing produces the Builders Merchant Building Index, a brand of the BMF, to communicate to the wider market as the voice of the industry aswell as the voice of individual Expert Brands: eCommonSense, British Gypsum, Wienerberger, Midland Lead, Polypipe, The Crystal Group, Keylite RoofWindows, Hanson Cement, Keystone Lintels, Knauf Insulation, Talasey Group, Heatrae Sadia (Baxi Heating UK), Dulux Trade and Lakes.

Further recognition for BMBIOne of the aims of BMBI is to reach across and beyond construction. It’s now syndicated to a growing number of trade magazines in different sectors ona regular basis. Outside the industry, economists, banks, consultancies, investment bodies and the big accountants regularly refer to it and BMBI isreferenced alongside the Office for National Statistics (ONS) data in the Government Department for Business, Energy and Industrial Strategy (BEIS)monthly construction update. From time to time, news outlets, including the BBC contacts BMBI Experts and MRA for commentary on the industry.

More data availableThis BMBI report provides valuable top-level indices but there’s considerably more data available. GfK insights go much deeper and include sales valuedata. GfK can quantify market values and drill down into contributing categories, tracing product group performance, to focus on aspects that arecritical to you.

GfK can also produce robust like-for-like market comparability tailored to the requirements of an individual business. As more merchants join to submittheir monthly sales-out data the quality of this information can only become more extensive and rigorous. Merchants or suppliers who are interested inacquiring data or getting involved should contact Emile van der Ryst at [email protected].

Introduction

5







mailto:[email protected]


BMBI reports track changes in Merchants’ performance over a variety of time periods. However, the number of trading days in a period can change how we judge relative performance. More trading days in a month could boost total sales, whereas the level of sales a day could be lower.

So, it’s useful to also show average sales a day so we can compare apples with apples. Where trading days are different, we include two charts for the particular period under review:

The first of the two charts directly compares revenue in the two periods, regardless of the number of trading days. Total Builders Merchants sales (the red column) were 7.4%.lower.

Direct comparison of sales indices: Average sales a day indices comparison:

In the second chart, revenue has been divided by the number of trading days. In this example, revenue in November 2019 has been divided by 21 days, revenue November 2018 by 22 days and the results compared, showing a 3.0% fall in Total Builders Merchants sales activity (the red column) stripped of trading day differences.

The charts provide two valid views of the same data. Direct comparisons (on the left) show what happened in absolute numbers – average sales a day (on the right) enables trading day differences to be set aside.

Trading day differences explained








Total Builders Merchants sales in

April were down 76.3% compared

with April 2019. All categories saw heavy falls. Tools (-90.0%)

was hit hardest

Overview

April sales collapse under Covid-19 lockdown

This month’s BMBI report is unlike any other. The Government enforced Covid-19 lockdown came late in March, so had a limited impact last month. However, April took the full force, with many trades not working and most merchants temporarily closing branches or providing a restricted service only for essential sectors or emergencies. As a result, this report contains unprecedented figures

Year-on-Year

Total Builders Merchants value sales in April were down 76.3% compared with April 2019. All categories saw heavy falls, with Workwear & Safetywear least affected (-60.2%), and Tools (-90.0%) hit hardest. Kitchens & Bathrooms (-86.8%) and Decorating (-81.6%) were also particularly weak.

Month-on-Month

Total merchant value sales in April were 72.1% below March 2020, with two less trading days this month. All categories were severely hit with Services (-59.0%) and Landscaping (-64.5%) the least affected. Tools (-87.4%) and Kitchens & Bathrooms (-85.3%) were weakest. Average sales a day, which removes trading day differences, were 69.3% lower overall than in March

Other periods

Sales in the first four months of 2020 were 25.2% lower than in January to April 2019, with one more trading day this year. Workwear & Safetywear (+4.4%) was the only category that sold more – having experienced a significant uplift in March driven by strong demand for protective equipment. The two weakest categories were Tools (-31.5%) and Timber & Joinery Products (-28.7%). Average sales a day in the first four months were 26.0% lower than last year.

The 12 months May 2019 to April 2020 were down 9.9% on the same period a year earlier. Three categories sold more, led by Workwear & Safetywear (+5.0%). Tools (-15.8%) and Timber & Joinery Products (-12.3%) did least well.

Index

April’s BMBI index was 29.0 and all categories were well down.

7








The Expert PanelSpeaking for their markets - 1

The Builders Merchant Building Index (BMBI) includes a growing panel of industry Experts. In each quarterly report they comment on the market, with a particular focus on the story behind the trends. Experts are leading brands, or brands aspiring to become leaders, who are the voice of their markets.

The Q1 2020 report, which includes commentary from our experts is available here

8

Meet the Builders Merchant Building Index Experts:

Expert for Drylining Systems:

Stacey Temprell, Marketing Director British Gypsum

Read latest comment: Q1 2020 Report

Expert for Civils & Green Infrastructure:

Steve Durdant-Hollamby, Managing Director Polypipe Civils

Read latest Comment: Q1 2020 Report

Expert for Lead:

Lynn StreetSales & Marketing Manager Midland Lead


Kevin Tolson, Commercial Director Wienerberger UK


Expert for Bricks & Roof Tiles:Expert for Website & Product Data Management Solutions:

Andy ScothernManaging DirectoreCommonSense


Expert for Roof Windows:

John DuffinManaging DirectorKeylite Roof Windows








http://www.bmbi.co.uk/experts/john-duffin/

http://www.bmbi.co.uk/experts/john-duffin/


https://www.bmbi.co.uk/experts/stacey-temprell/

https://www.bmbi.co.uk/experts/steve-durdant-hollamby/

https://www.bmbi.co.uk/experts/lynn-street/

https://www.bmbi.co.uk/experts/kevin-tolson/

https://www.bmbi.co.uk/experts/andy-scothern/

https://www.bmbi.co.uk/experts/john-duffin/


Expert for Shower Enclosures and Showering:

Mike TattamSales & Marketing DirectorLakes


The Expert PanelSpeaking for their markets - 2

Expert for Steel Lintels:

Derrick McFarland Managing DirectorKeystone Lintels


Expert for Mineral Wool Insulation:

Neil Hargreaves Managing DirectorKnauf Insulation


Expert for Water Heating:

Jeff House Head of External Affairs Baxi Heating UK (incorporating Heatrae Sadia)


9

Expert for Cement & Aggregates:

Andrew Simpson Packed Products DirectorHanson Cement


Expert for Natural Stone Landscaping Products,Vitrified Paving & Artificial Grass:

Malcolm Gough Group Sales & Marketing DirectorTalasey Group


Expert for Paint:

Paul RoughanTrade Merchants Sales DirectorDulux Trade


Expert for PVC-U Windows & Doors:

Kevin MorganGroup Commercial DirectorThe Crystal Group


If you have a finger on the pulse of your industry sector and would like to join the Expert panel, please contact Tom Rigby at MRA Marketing:[email protected]

Interested in joining our panel of Experts?:







https://www.bmbi.co.uk/experts/mike-tattam/

https://www.bmbi.co.uk/experts/derrick-mcfarland/

https://www.bmbi.co.uk/experts/neil-hargreaves/

https://www.bmbi.co.uk/experts/jeff-house/

https://www.bmbi.co.uk/experts/andy-simpson/

https://www.bmbi.co.uk/experts/malcolm-gough/

https://www.bmbi.co.uk/experts/paul-roughan/

https://www.bmbi.co.uk/experts/kevin-morgan/



Monthly: IndexAdjusted and unadjusted for trading days

10

©BMBI 2020

Source: GfK’sBuilders MerchantsTotal Category Report

July 2015 to April 2020

Jan2020

Oct2019

Apr2020

Jul2019

Jan2019

Oct2018

Apr2019

Jul2018

Jan2018

Oct2017

Apr2018

Jul2017

Jan2017

Oct2016

Apr2017

Jul2016

Jan2016

Apr2016

Oct2015

Jul2015








Monthly: Index and CategoriesApril 2019* – April 2020 (Indexed on monthly average, July 2014 – June 2015)

11



*Click the web link below to see the complete series of indices from July 2015.

2019 2020

MONTHLY SALES VALUE INDEX Index Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar Apr

Total Builders Merchants 100 122.4 129.8 117.7 133.3 118.2 119.4 126.8 114.1 78.4 105.3 107.6 103.8 29.0

Timber & Joinery Products 100 123.3 128.9 119.3 131.9 118.1 120.5 128.8 115.9 77.4 107.2 104.9 100.8 25.8

Heavy Building Materials 100 121.3 129.4 116.5 132.8 117.5 119.3 126.3 112.5 76.3 103.8 106.2 104.4 30.7

Decorating 100 110.1 115.5 108.5 124.7 113.6 112.9 122.7 113.7 81.6 104.9 105.8 96.7 20.3

Tools 100 100.0 104.9 97.2 107.3 97.7 100.4 113.7 103.9 70.3 94.8 96.2 80.0 10.0

Workwear & Safetywear 100 95.8 100.5 99.5 109.1 97.3 111.7 135.4 135.1 83.2 119.9 128.0 139.3 38.1

Ironmongery 100 123.2 128.4 118.6 134.0 121.6 121.7 132.9 119.9 88.4 118.4 115.9 103.8 27.4

Landscaping 100 154.6 171.1 146.7 165.5 136.8 125.5 120.2 99.0 66.7 90.5 105.5 111.7 39.6

Plumbing, Heating & Electrical 100 118.7 121.3 110.8 124.9 112.9 126.0 143.0 135.9 98.5 128.9 126.9 107.1 26.3

Renewables & Water Saving 100 66.1 63.6 74.8 78.3 79.6 77.5 76.7 74.2 54.1 79.7 88.0 69.9 15.0

Kitchens & Bathrooms 100 115.9 117.3 113.6 130.2 117.4 119.5 128.7 126.7 88.3 111.4 120.1 104.0 15.3

Miscellaneous 100 114.2 123.1 114.6 136.8 119.6 128.7 132.4 121.9 90.8 120.3 115.1 152.9 36.9

Services 100 113.6 121.8 106.5 125.6 116.0 113.2 122.7 113.1 87.2 100.1 103.2 102.7 42.2








Monthly: Index and CategoriesApril 2020 index

12



©BMBI 2020

Categories outperforming

Categories underperforming








Monthly: Sales Indices Year on YearAdjusted and unadjusted for trading days

13

©BMBI 2020



Jan2020

Oct2019

Apr2020

Jul2019

Jan2019

Oct2018

Apr2019

Jul2018

Jan2018

Oct2017

Apr2018

Jul2017

Jan2017

Oct2016

Apr2017

Jul2016

Jan2016

Apr2016

Oct2015

Jul2015








Monthly: This Year v Last YearApril 2020 sales indices

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©BMBI 2020 Categories outperforming









Monthly: This Month v Last MonthApril 2020 sales indices

15



©BMBI 2020 Categories outperforming









Monthly: This Month v Last MonthApril 2020 average sales a day indices

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©BMBI 2020

Average sales a day – two less trading days this month*



*Some merchants temporarily closed branches in April 2020 and this will have affected trading day comparisons.








Quarterly: Index and CategoriesQuarter 1 2019* to Quarter 1 2020(Indexed on July 2014 to June 2015)

17

*Click the web link below to see the complete series of quarterly indices from Q2, 2015.


July 2015 to March 2020

QUARTERLY SALES VALUE INDEX Index Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020

Total Builders Merchants 100 113.1 123.3 123.6 106.4 105.6

Timber & Joinery Products 100 117.4 123.8 123.5 107.4 104.3

Heavy Building Materials 100 112.1 122.4 123.2 105.0 104.8

Decorating 100 108.0 111.4 117.1 106.0 102.5

Tools 100 103.5 100.7 101.8 96.0 90.3

Workwear & Safetywear 100 103.9 98.6 106.0 117.9 129.1

Ironmongery 100 121.3 123.4 125.8 113.8 112.7

Landscaping 100 105.7 157.5 142.6 95.3 102.6

Plumbing, Heating & Electrical 100 130.6 117.0 121.3 125.8 121.0

Renewables & Water Saving 100 72.8 68.2 78.5 68.3 79.2

Kitchens & Bathrooms 100 116.7 115.6 122.3 114.6 111.9

Miscellaneous 100 117.2 117.3 128.4 115.0 129.5

Services 100 101.4 114.0 118.3 107.7 102.0








Quarterly: IndexAdjusted and unadjusted for trading days

©BMBI 2020

18



Q4 2019

Q22019

Q12019

Q32019

Q22018

Q12018

Q32018

Q4 2018

Q4 2017

Q22017

Q12017

Q32017

Q22016

Q12016

Q32016

Q4 2016

Q32015

Q4 2015

Indexed on July 2014 to June 2015

Q1 2020








Quarterly: Index and CategoriesQ1 2020 index

19



©BMBI 2020


July 2015 to March 2020Indexed on July 2014 to June 2015








Quarterly: Index and CategoriesQ1 2020 average sales a day index

20



©BMBI 2020



Average sales a day – one more trading day this quarter








Quarterly: Index and CategoriesQuarterly indices

21

©BMBI 2020











22

©BMBI 2020











23

©BMBI 2020










Quarterly: Sales IndicesAdjusted and unadjusted for trading days

24

©BMBI 2020



Q4 2019

Q22019

Q12019

Q32019

Q22018

Q12018

Q32018

Q4 2018

Q4 2017

Q22017

Q12017

Q32017

Q22016

Q12016

Q32016

Q4 2016

Q32015

Q4 2015

Q1 2020








Quarterly: This Year v Last YearQ1 2020 sales indices

25

©BMBI 2020












Quarterly: This Year v Last YearQ1 2020 average sales a day indices

26


Categories underperforming ©BMBI 2020



Average sales a day – one more trading day this year








Quarterly: Quarter on QuarterQ1 2020 sales indices

27

©BMBI 2020












Quarterly: Quarter on QuarterQ1 2020 average sales a day indices

28

©BMBI 2020





Average sales a day – five more trading days in Q1








Year to date: Year on YearLast 4 months sales indices

29

©BMBI 2020












Year to date: Year on YearLast 4 months average sales a day indices

30

©BMBI 2020



Average sales a day – one more trading day this year*



*Some merchants temporarily closed branches in April 2020 and this will have affected trading day comparisons.










Indexed on July 2014 – June 2015

Monthly: IndicesApril 2020

©BMBI 2020

Apr20

Oct19

Jan20

Jul19

Apr19

Oct18

Jan19

Jul18

Apr18

Oct17

Jan18

Jul17

Apr17

Oct16

Jan17

Jul16

Apr16

Jan16

©BMBI 2020

Oct15

Indexed on July 2014 – June 2015

Jul15

Apr20

Oct19

Jan20

Jul19

Apr19

Oct18

Jan19

Jul18

Apr18

Oct17

Jan18

Jul17

Apr17

Oct16

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Jul15











©BMBI 2020 ©BMBI 2020

Indexed on July 2014 – June 2015Indexed on July 2014 – June 2015

Apr20

Oct19

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Apr20












©BMBI 2020 ©BMBI 2020

Apr20

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©BMBI 2020 ©BMBI 2020


Apr20

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©BMBI 2020 ©BMBI 2020

Indexed on July 2014 – June 2015 Indexed on July 2014 – June 2015

Apr20

Oct19

Jan20

Jul19

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Oct17

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Apr20










Indexed on July 2014 – June 2015 Indexed on July 2014 – June 2015


©BMBI 2020 ©BMBI 2020

Apr20

Oct19

Jan20

Jul19

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Jul18

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Oct17

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Trading Days

38



Monthly Quarterly Half Year Full Year

Index: 20.8 Index: 62.4 Index: 125 Index: 250

2015 2015 2015

Jul Aug Sep Oct Nov Dec Q3 Q4 H2

22 20 22 22 21 17 64 60 124

2016 2016 2016

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4 H1 H2

20 21 21 21 20 22 21 22 22 21 22 17 62 63 65 60 125 125

2017 2017 2017


21 20 23 18 21 22 21 22 21 22 22 16 64 61 64 60 125 124

2018 2018 2018


22 20 21 20 21 21 22 22 20 23 22 15 63 62 64 60 125 124

2019 2019 2019


22 20 21 20 21 20 23 21 21 23 21 15 63 61 65 59 124 124

2020 2020 2020


22 20 22 20 64

2020

248

2016

2017

2018

2019

250

249

249

*Due to the Covid-19 pandemic, some merchants temporarily closed branches in the period March to April 2020, hence their trading days may have differed from the standard numbers shown above.

* *








GfK’s PanelGeneralist Builders Merchant Panel (GBM’s)

39








GfK Insights Methodology

40








GfK’s Product CategoriesReports cover category headline values & in-depth, brand-level insights

41

Timber & Joinery Products

Timber

Sheet Materials

Cladding

Flooring & Flooring Accessories

Mouldings

Stairs & Stairparts

Window & Frames

Doors/Door Frames

Heavy Building Materials

Bricks Blocks & Damp Proofing

Drainage/Civils/Guttering

Lintels

Cement/Aggregate/Cement Accs

Concrete Mix/Products

Plasters Plasterboards and Accessories

Roofing Products

Insulation

Cement Mixers/Mixing Buckets Products

Builders Metalwork

Other Heavy Building Equipment/Material

Decorating

Paint/Woodcare

Paint Brushes Rollers & Pads

Adhesives/Sealants/Fillers

Tiles And Tiling Accessories

Decoration Preparation & Decorating Sundries

Wall Coverings

Tools

Hand Tools

Power Tools

Power Tool Accessories

Ladders & Access Equipment

Workwear And Safetywear

Clothing

Safety Equipment

Ironmongery

Fixings And Fastenings

Security

Other Ironmongery

Landscaping

Garden Walling/Paving

Driveways/Block Paving/Kerbs

Decorative Aggregates

Fencing And Gates

Decking

Other Gardening Equipment

Plumbing Heating & Electrical

Plumbing Equipment

Boilers Tanks & Accessories

Heating Equipment/Water Heaters/Temperature

Control/Air Treatment

Radiators And Accessories

Electrical Equipment

Lighting And Light Bulbs

Renewables And Water Management

Water Saving

Renewables & Ventilation

Kitchens & Bathrooms

Bathroom (Including Showering)

Fitted Kitchens

Major Appliances

Miscellaneous

Cleaning/Domestic/Personal

Automotive

Glass

Other Furniture & Shelving

Other Misc

Services

Toolhire / Hire Services

Other Services

Heavyside

Bricks

Insulation

Lightside

Emulsion Paints (incl. Masonry & Base)

Trim Paints

Primers/Undercoats

Woodcare

Adhesives

Sealants

Fillers/PU Foam

Tile Fixing (Adhesives/Grout)

Headline values available

In-depth product group reporting

Monthly sales values, volumes, pricing analysis & distribution facts available by brand and key product features.

For insights on your product group please contact Emile van der Ryst at [email protected]).

Available categories:









Contact usFor further information

42

Lucia Di Stazio

Managing Director

[email protected]

+44 (0) 1453 521621

Tom Rigby

Commercial Manager

[email protected]

+44 (0) 7392 081276

Emile van der Ryst

Senior Client Insight Manager - Trade

[email protected]

+44 (0) 20 7890 9615

Neil Frackiewicz

Head of Retail UK

[email protected]

+44 (0) 20 7890 9123

Nyssa Patel

Industry Analyst / Economist

[email protected]

+44 (0) 24 7685 4994












monthly report for april 2020€¦ · marketing director british gypsum read latest comment: q1...

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