Montana Digital Government Summit

Web 2.0’s Impact on Government

Mark Van Alstyne, IT Manager, Montana Office of the Secretary of State

Rennan Rieke, Program Lead, Information Technology Services Division, Department of Administration

Original Source: Markus Angermeier. Source: http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/ URL: http://kosmar.de/wp-content/web20map.png

Web 2.0

"Web 2.0" refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. (www.wikipedia.org)

Norex Social Media Poll

Gov 2.01. Government as a process

2. Government as a provider

3. Government as a partner

4. Government as a product

5. Government as a protector and peacekeeper

Source: Mark Drapeau, Federal Computer Week, 9/2/2009

What is the business driver?

• Dynamic information sharing or collaboration (internal or external)

• Support communities of interest

• Public outreach

• Interaction with younger customers

• Recruitment (Human Resources)

• May already be happening via informal channels

Top 5 Pros

1. Web 2.0 technology improves collaboration

2. It streamlines internal and external communications

3. It costs little or nothing to use 4. It has the potential to attract to young

recruits5. It’s highly portable

Source: http://fcw.com/Articles/2009/09/07/DOD-and-Web2.aspx?s=fcwdaily_090909&Page=1

Top 5 Cons1. Sensitive information is on the public

Internet

2. The tools can make it difficult to comply with existing policy

3. The technology lacks standards

4. Sharing personal information can put employees at risk

5. The tools demand a lot of bandwidth Source: http://fcw.com/Articles/2009/09/07/DOD-and-Web2.aspx?

s=fcwdaily_090909&Page=1

Define Risk• Security

• Where is your information going?• DDoS attacks on social network sites• Known vulnerability (Twitter XSS, etc.)

• Network/infrastructure• Poor implementation or no follow-up

• Police shut down Facebook page after angry drivers post hate comments (www.dailymail.co.uk)

• Employee productivity/appropriate use• Haven’t we been here before? (Web 1.0)

Off The Shelf Tools

• Wikis• Blogs• YouTube• Twitter• RSS Feeds• Podcasts• Chat• Facebook• Video Conferencing• GovLoop

Custom Tools

• Sharepoint

• MS Online Services– Sharepoint– Office Communicator– Live Meeting

• BaseCamp

• Streaming Service

Characteristics

• Tend to be externally hosted– Minimal desktop installations– Transparent upgrades– Little administrative overhead

• “Cloud Computing”

• Self-policing

• Push, not pull

• Highly usable

Pros and Cons• Telephone

Pro: Can reach party directly.Con: Can reach party directly.

• Brick through windowPro: Can make a direct, dramatic statement to a specific party. Con: Might get caught.

• TwitterPro: Can send a brief message to a group of contacts / followers. Con: Numbers of contacts/followers might diminish after receiving "just got out of shower can't decide what to wear" tweet.

• Comments sectionPro: Allows immediate response to specific article. Con: Immediacy can come at expense of rational thoughts.

• YouTubePro: Can develop a full media package, with sound and visuals, to tell your message. Con: Need to create a production company in order to produce 5 minute story that gets 136 hits.

• Postal ServicePro: The joy of producing a physical message that will be unique to the sender and recipient. Con: The 17 people who still do this may be too busy to immediately write back.

• Facebook Pro: Can send mass message to group of contacts or friends. Con: Might forget to hide the photos of last week's party that are still on your wall.

• Blog Pro: Can write thoughts and philosophies on a variety of subjects. Con: This is monologue, not communication.

Source: John Klossner

Policies

• Barriers– Resistance to new technology– Tighter responsibilities for government– State statute– Advertising

• Enforcement is HR, not IT

Policies - Security

• Appropriate Use is the key concept– Can be formal policy, informal communication– EULA-style contract works well– Golden Rule

• Know your business– One size DOES NOT fit all

• Security policy update?

Policies, cont.

• Appropriate/acceptable use is not:• Suit cites officer’s Facebook page in Bozeman

case (www.dailychronicle.com)

• The Facebook Coppers: The bizarre pictures of police officers…(www.dailymail.co.uk)

• Roles/responsibilities• Site maintenance/monitoring• Content creation/maintenance• Moderator vs. censor

Policies – Network Usage

• “Our main goal when bringing new tools online is simply to ‘encourage judicious use’” – Steve Noland, Network Technology Services Bureau Chief

• Modern networks go hand in hand with Web 2.0

Web 2.0 Policy Links

http://www.ibm.com/blogs/zz/en/guidelines.html

http://www.t2pa.com/t2pwikis/doku.php?id=it_policies:social_computing_social_networking_policy

http://www.doncio.navy.mil/PolicyView.aspx?ID=789

http://rossdawsonblog.com/weblog/archives/2009/04/telstra_release.html

http://blog.thenetimpact.com/index.php/2009/06/08/does-your-firm-need-a-social-media-policy-yes/

Questions?

Thanks everyone!