1. MONITORING YOUR BRAND OR BUSINESS WITH GOOGLE READER 2010 David Swinney

2. David Swinney Social Media Specialist, Plano, Texas Bringing a human touch to social media Currently seeking opportunities to build and enhance customer-corporate relationships through social media 3. Credits Adapted from a blog post by Colin Alsheimer, Digital and New Media Strategist for LevelTen Interactive in Dallas, Texas Presentation has been created with his approval http://www.colinalsheimer.com/google-reader- listening-station 4. Why Monitor Your Brand/Business? People are talking about your brand and your products are you listening? Are you in a job search? Need to quickly gather information about potential employers? Desire to stay up-to-date on a topic of interest? Want to do all of this quickly and efficiently? 5. How Can You Do This? Listening is easier than you think Key is RSS/ATOM feeds regularlyupdated summaries of web content include links to full versions of that content Subscribe to a web sites feed to receive a summary of new content from that site 6. What is Google Reader? Free, web-based feed reader / content aggregator Capable of reading ATOM and RSS feeds Requirements for use (Free)Google Mail account One of the following current generation browsers GoogleChrome Mozilla Firefox Windows Internet Explorer Apple Safari Opera 7. What is Google Reader? Google Reader can help you found out what people are saying about you, your products, or anything at all Google Twitter Facebook Blogs Forums YouTube and other sources 8. Hypothetical Example Use Google Reader to listen for the term Social Media Specialist. 9. Sign Up For Google Reader reader.google.com 10. Set up Google Alerts for Relevant Keywords alerts.google.com 11. View Feed in Google Readerreader.google.com 12. (Advanced)Twitter Searchsearch.twitter.com 13. (Advanced)Twitter Searchsearch.twitter.com 14. Add Subscription to Google Reader reader.google.com 15. Add Subscription to Google Reader reader.google.com 16. Facebook Search (through SocialMention)socialmention.com 17. Facebook Search (through SocialMention)socialmention.com 18. Forums Search (through BoardReader) boardreader.com 19. Forums Search (through BoardReader) boardreader.com 20. Blog Search (through SocialMention) Can also use IceRocket and Google Blog Search 21. YouTube SearchCan also use IceRocket and Google Blog Search 22. YouTube Search 23. Other Web Sites and Media Platforms Go to the site Run a search on the target keyword phrase. Look for RSS or ATOM Subscribe options If an option does not exist, use SocialMention 24. Organize Your Findings Go to Google Reader; click on Settings Click on Google Reader Settings Click on Subscriptionsreader.google..com 25. Organize Your Findingsreader.google..com 26. Thats It! Youre now monitoring your brand, business, or topic of interest across a variety of platforms Free and fully automated Results can be shared with other Google users (through Google Reader or Google Buzz) Process adaptable to many other purposes 27. Thanks! Now Lets Connect http://davidswinney.posterous.comhttp://linkedin.com/in/davidswinney http://twitter.com/davidswinney