google+ your brand
Post on 19-Oct-2014
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DESCRIPTION
This is a presentation I gave at the Art Institute of Nashville as part of a guest lecture for an Internet Marketing class. The presentation introduces people to the basic steps in getting started with Google+ and how to manage their brand's page.TRANSCRIPT
![Page 1: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/1.jpg)
Google+ Your BrandWhy do you need another social network?
![Page 2: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/2.jpg)
Who I Am
Peter G McDermott
● Nobody ● Some guy on the Internet
● "I am not your guru." -John Fanavans
![Page 3: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/3.jpg)
Why am I here?
I took a chance.
![Page 4: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/4.jpg)
What I have learned.
- First Generation User - 40,000 Followers - Hangouts - Brand Pages (21) - Going "viral"
![Page 5: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/5.jpg)
What you need to know.
Marketing is going social.
Search is going social.
![Page 6: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/6.jpg)
So What is Google+?
Social Network Discovery Network Content Sharing Conversation
![Page 7: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/7.jpg)
How to get started.
![Page 8: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/8.jpg)
Step 1: Create an account.
![Page 9: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/9.jpg)
Step 2: Create your Profile
![Page 10: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/10.jpg)
Step 3: Start sharing.
![Page 11: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/11.jpg)
Step 4: Engage & Interact
![Page 12: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/12.jpg)
Step 5: Manage your Circles
![Page 13: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/13.jpg)
Start hanging out.
![Page 14: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/14.jpg)
Ready to build your page?
![Page 15: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/15.jpg)
Pages are like profiles.
![Page 16: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/16.jpg)
+1 For All and All for +1!
![Page 17: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/17.jpg)
+1: How it works.
Your followers see your +1's & shares.
You +1 or share.
![Page 18: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/18.jpg)
+1: What it means.
SPYW
Search Plus Your World
![Page 19: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/19.jpg)
Search Plus Your World
Your photos, your friends, your stuff…
"Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search."
![Page 20: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/20.jpg)
How to get +1's
Outside of Google+ Add +1 Button to Website Include +1 Button with all Content Include +1 in E-Mail Marketing Encourage users to share on Google+
![Page 21: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/21.jpg)
How to get bigger & better.
- Try new things. - Learn from others' mistakes. - Be bold. - Be authentic. - Network.
![Page 22: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/22.jpg)
How to find me + more.
Google me!
![Page 23: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/23.jpg)
Me In Social Media
Google+: Peter G McDermott Twitter @petergmcdermott Facebook.com/petergmcdermott YouTube.com/petergmcdermott Pinterest.com/petergmcdermott
![Page 24: Google+ Your Brand](https://reader034.vdocuments.us/reader034/viewer/2022051512/54448092afaf9f550d8b4950/html5/thumbnails/24.jpg)
Questions?