monica's logo presentation (design & plan)
DESCRIPTION
My IT logo project presentation (Design & Plan)TRANSCRIPT
LOGOSmonica madelaine santa
9-2 ♥ it 9 ♥ 2011
DESIGNstage two
IN UIRERQProsSimpleClean fonts (Gill Sans/ Kayleigh)Professional color schemeQ represents “question”
ConsUnimaginativeNo image
KNOW DGEABLE
ProsSimpleClear font (Gill Sans)Professional color schemeThe “LE” is actually a stack of books
ConsDull
ProsSimpleClean fonts (Gill Sans/ Kayleigh)Professional color schemeRelates to the “Thinker” attribute
ConsThe thought bubbles are cliche
TH NKERi
RISKTAKER
ProsSimpleClear fontProfessional color schemeLooks like a logoBold
ConsCan be tweaked to look better
BALANCED
ProsSimpleClear fontProfessional color schemeRelates to the “Balanced” attribute
ConsToo simple?
C MMUNICAT R
ProsSimpleClear font (Gill Sans)Professional color schemeRelates to the “Communicator” attribute
ConsSlightly cliche
P E NM I N D E D
ProsSimpleClear font (Gill SansProfessional color schemeLetters are spaced wide apart to give the illusion of being “Open Minded”
ConsToo simple?
CARING❤
ProsSimpleClean font (Gill Sans)Professional color schemeRelates to the “Caring” attribute
ConsCliche
PRINCIPLEDProsSimpleClean font (Gill Sans)Professional color scheme
ConsBoring, not memorableUnimaginativeDoes not relate to being “Principled”
REFLECTIVEREFLECTIVE
ProsSimpleClear font (Gill Sans)Professional color schemeRelates to the “Reflective” attribute
ConsClicheThe reflection underneath is too strong
DESIGN 5
DES GN
CREATE
INVEST GATE
‘
E ALUATE✓
PLAN
All my logos combined really can’t compare to a logo that has been made over a long period of time by a group of professionals. After all, they are more experienced in logo design, IT and typography than me. The Nike logo is much more effective because it’s
simple and the “swoosh” is very sporty and just suits their whole image. I would say that some of my logos are quite nice. I particularly like my “Open Minded” and “Balanced”
logos because of their simplicity and minimalism. I’m not big on my “Caring” and “Reflective” logos because they both are really unoriginal and cliche. I also need to work
on my “Principled” logo because it has no relation to being principled whatsoever.
EVALUATION AGAINST RESEARCH
EVALUATION AGAINST RESEARCH
My logos looks really amateur compared to the Nestle logo. This is probably because Nestle has an actual team and invested a lot of money to make their design successful. Like mine, they have limited their colors to only one color (black) and have kept to one
font. I also really like that the Nestle logo has the lines that make the logo flow really well. However, my logos relates more to the design cycle stages and will make it easier for my target audience to remember and memorize each stage better. I think I will have to improve the “Create” stage logo because unlike the others, it does not have much
relation to its meaning. I will work on improving that later.
DESIGN SUMMARY
During the design stage, I designed 15 text logos, 10 for the Learner Profiles and 5 for the stages of the Design Cycle. I prefer to do text logos but if I suddenly think of a great icon logo, I may change it throughout the creation process. I personally think my logos are decent but could do with some improvement. I would like to change some of them to make them
relate more to their meanings without making it too cliche. Also, I need to figure out a way to make the designs consistent size-wise.
PLANstage three
STEP BY STEP*
making a random logo*no one way to make a logo
GANTT CHARTTask Time to Complete (Minutes)
IBL 1 60
IBL 2 60
IBL 3 60
IBL 4 60
IBL 5 60
IBL 6 60
IBL 7 60
IBL 8 60
IBL 9 60
IBL 10 60
DC 1 60
DC 2 60
DC 3 60
DC 4 60
DC 5 60
Edit all the logos (final touches) 20
Export and print 10
TOOLSComputer I will need a computer to design the logos
Internet I need access to the internet to use certain software, download fonts and do my research
KeynoteI will use Keynote to create my logo because I am already familiar with this program and it has
many functions
Photoshop
I may use Adobe Photoshop to design and edit the logos, however I am not as familiar with this
program as I am with Keynote, Picnik or Pixelmator
Picnik I will use Picnik to edit my logo because of its user friendly interface and nice effects
Pixelmator I will use Pixelmator to create and edit the logos
PLAN SUMMARY
In the planning stage, I pretty much created a simple step-by-step for creating a logo on KeyNote. It’s just a dummy (stand-in) logo but it shows more or less the way I create logos on KeyNote. Of course, there is no
one specific way to design a logo and it is really up to the creator to experiment and find out which software suits him/her best. I personally included all the possible tools I may use in my tools and resources list. I have also justified why I will use it and what for. My gantt chart is also
quite well planned out. I don’t know if anyone else can follow it as everyone has different time management skills but it’s clear and I don’t think people will have too much trouble reading it. Overall, my plan is really just a short snapshot of what I need, what I will do and when.