Investing in Financial LiteracyPiloting new ideas to create a lasting impact.

33% of U.S. adults do not pay their bills on time. !

132 million U.S. adults lack emergency savings. !

87% don’t balance their checking account. !

Nearly 1/3 of households don’t own a savings account.

The Problem

How might we improve financial literacy and engage

today’s youth to prepare them for future financial

realities as they enter adulthood?

!

How might we…

•High school students

•Students from lower income households

•Students with irregular income

Target Audience

•Spending money mindfully;

•Saving money;

•Using financial products safely; and

•Earning money.

Moneythink Pillars

we believe everyone deserves to enjoy the life-changing benefits

of technology.

Build a mobile app that compliments the in class

Moneythink curriculum and promotes ongoing

engagement and targets behavioral change.

The Solution

Moneythink Mobile enhances the existing mentorship model with simple dashboards and interactions that tie into the current classroom curriculum.

Mentorship

Mentors receive instructions for each challenge guiding them on how to integrate it into their classroom curriculum.

Mentor Guidance

Students responded best to the intuitive challenges and so we found that we didn’t need to include a lot of instructions.

Student Behavior

We learned that the students interacted more with photo-based challenges. !

Expression through images is familiar because of apps like Instagram.

Photo Challenges

Also, high school kids are social online and they don’t necessarily care if they know the other person. !

In fact, they draw on others for inspiration.

Social Exploration

We hope that by using familiar habits, the app visuals and peer to peer encouragement boosts learning and behavioral changes. !

< This challenge is called the Savvy Selfie.

Familiar Habits

The current pilot will reach 1000+ students. !

We’re still learning what does and doesn’t work. !

If Moneythink Mobile promotes ongoing behavioral change towards be!er financial habits and produces a more lasting impact, it could change the way financial

literacy is delivered to communities.

The Impact

we believe moneythink Mobile can impact the

future of Financial Literacy.