monetizing the semantic web - sti international 2011/8. monetizing.pdf · 11 06.07.2011 monetizing...
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KIT – University of the State of Baden-Württemberg and National Large-scale Research Center of the Helmholtz Association
Institut AIFB – Angewandte Informatik und Formale Beschreibungsverfahren
www.kit.edu
Monetizing the Semantic Web
Denny Vrandečić, Elena Simperl, Rudi Studer STI Summit, Riga, Latvia
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Institut AIFB 2 06.07.2011 Monetizing the Semantic Web
Classic monetizing for technology
! Product
! Consulting
! Apps for money or with ads
! Training
! Books
! Save tons of money by using better technology
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Institut AIFB 3 06.07.2011 Monetizing the Semantic Web
Different roles, different monetizing
! End user
! App developer
! Data publisher
! Technology provider
! Research and standard development
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Institut AIFB 4 06.07.2011 Monetizing the Semantic Web
Every bubble costs… someone
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Institut AIFB 5 06.07.2011 Monetizing the Semantic Web
Unique Semantic Web monetizing
! Metadata publication as collateral
! Accountability and transparency
! Freemium data
! Dump for free, rest for money
! Data curation and aggregation
! (not a complete list)
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Institut AIFB 6 06.07.2011 Monetizing the Semantic Web
Metadata publication as collateral
! Companies selling services or products may want to offer data for 3rd party websites ! In control of the data content ! Data is available anyway, can be turned into asset for others ! Increases value and presence of primary product
! Metadata as a collateral for search engine optimization ! GoodRelations data seems to have improved rank ! Snippets and filters can be built on metadata (e.g. Google recipe
search)
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Institut AIFB 7 06.07.2011 Monetizing the Semantic Web
Accountability and transparency
! Consumers crave for more information and better consciousness ! e.g. fair-trade coffee and chocolate
! Providing such information on a small package is infeasible
! Instead, provide metadata about the products accessible through mobile device ! Where was it produced? ! Allergies and nutritional values ! Certificates for bio / fair trade / no child labor … ! Mobile device can check compliance to user demands
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Institut AIFB 8 06.07.2011 Monetizing the Semantic Web
Freemium data
! Provide entities (secure URI ownership) with minimal useful data
! Establish yourself as authority
! Richer data for additional money ! IMdb provide contact data and full financial breakdowns ! Geonames provides full quality check data as premium data
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Institut AIFB 9 06.07.2011 Monetizing the Semantic Web
Dump for free, rest for money
! Dumps and simple access as Linked Data are cheap ! GoodRelations seems to be unusually expensive vocabulary
! Access via SPARQL can be very expensive ! Powerful filter and aggregation mechanism ! Especially in SPARQL 1.1 ! Provide more power, later time outs for money
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Institut AIFB 10 06.07.2011 Monetizing the Semantic Web
Curation and aggregation
! Using Semantic Web data means ! Selecting, ! Crawling, ! Cleaning, ! Mapping, ! Integrating, ! Storing, ! Inferencing over, and ! Querying the data.
! This is hard and expensive – and can be outsourced
! Data enriching as added value, e.g. legal publishers
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Institut AIFB 11 06.07.2011 Monetizing the Semantic Web
Monetization and incentives
! Today much of the data and links are made for free
! Bringing money into the game may change things ! Performance of individuals and groups may be affected ! Voluntary work may be stifled
! How will a ecosystem look like that allows and promotes both? ! Wikipedia killed encyclopedias ! Android killed mobile Linux development ! Open source coexists with commercial software
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Institut AIFB 12 06.07.2011 Monetizing the Semantic Web
Discussion
! Metadata publication as collateral ! Accountability and transparency ! Freemium data ! Dump for free, rest for money ! Data curation and aggregation
! (not a complete list)
! Others? ! Maybe write a white paper?
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Institut AIFB 13 06.07.2011 Monetizing the Semantic Web
Every bubble costs… someone
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