monash university presentation 2010 marli
TRANSCRIPT
Marketing Planning & Implementation
Monash University
Presented by Marli van Schalkwyk
21 April 2010
“Hold yourself responsible for a higher standard than anybody expects of you.
Never make excuses.”
- Henry Ward Beecher -
Background
Completed Honours in Corporate Communication from the University of Johannesburg in 2005
Internship
SAIL
Jenna Clifford Designs (Pty) Ltd
Career2005 – 2007 : Jenna Clifford Marketing & Public Relations
2008 – present: Jenna Clifford Luxury Goods Manager
Jenna Clifford Designs (Pty) Ltd
Luxury Goods company specialising inJenna Clifford Fine JewelleryRenaissance by Jenna CliffordJenna Clifford Heirloom Objet d’ ArtCrystellique by Jenna Clifford
Designer creations of the finest quality with symbolic meaningRelationships with clients – it’s all about how you make people feelOffering a world class experience Proudly South AfricanBoutiques in Gauteng
Marketing Implementation
Jenna Clifford Marketing
Marketing campaigns with soul – emulating luxury, style and glamour
Bold and daring designs, this is reflected in our campaigns
Brand essence protection
Aspirational and Inspirational brand
Marketing + Corporate Strategy = Integrated Marketing Approach
Marketing Planning
Marketing PlanMarketing DefinitionsSkills
CommunicationVerbalWrittenNon-verbal
Media RelationshipsComputer programmes
Word, Excel, OutlookAdobe, Coral Draw, Freehand
Online ResearchTrendsPolls
Digital MarketingWebsiteMobisiteSEO’sElectronic Newsletter
Event ManagementSuppliers and partners
Publicity
Budgeting
AnalysisData
Financial
SWOT
Exco Reports
Sales strategiesLaunches
Competitions
Promotions
Corporate StrategyCSI
Corporate Governance
Supplier sourcingPrinting
Graphic Design
Crisis Management
Brand RepresentativeFunctions
Spokesperson
Career Tips
Passion and PurposeLove, joy, fulfillmenJob vs. Career45 hour week
EthicsPersonal branding
ConfidenceFirst impressions
Knowledge Monash UniversityMBA, Masters
SkillsCourses
Delayed gratificationStart from the bottom up No entitlement
NetworkingThe Office
PoliticsEquality
Role Models & MentorsIlse Niemann-StruwegJenna Clifford
BalanceExercise, social
TrafficBenefitsLeaveSARS
Interview Tips
CV
Interview process
Preparation
Punctuality
First impression
Experience
Salary
Studying Tips
Preparation
Life Tips
Q & A