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Moments. The New and Improved Disposable Camera. By: Hallie Charapp , Max Kennedy, and Shannon Harrop Edesign 100 sec 006. Table of Contents. Problem Definition Information Gathering Specifications Brainstorming Design Selection Conclusion. We recognize the need…. - PowerPoint PPT PresentationTRANSCRIPT
Moments
The New and Improved Disposable Camera
By: Hallie Charapp, Max Kennedy, and Shannon Harrop
Edesign 100 sec 006
Table of Contents
Problem Definition Information Gathering Specifications Brainstorming Design Selection Conclusion
We recognize the need…
To redesign a disposable camera to increase Kodak’s revenue.
With the increase in popularity of digital cameras, there has been a decrease in the demand for disposable cameras. Kodak is in need of implementing new ideas to improve the market.
The following survey was used to narrow down a market that would be most interested in purchasing disposable cameras.
Attributes (Derived by Surveys)
Cheap Visually appealing Environmentally
friendly Durable
Reliable/Useful Clear Picture Waterproof Simple Buttons Safe for Children
Different Colors represents our ranking of Attributes High Importance
Medium importance Low importance
Specifications Durable
Needs to withstand a fall from 5 feet
Not easily taken apart or opened
SafeNo sharp edgesNo toxic chemicalsNo exposed parts
Useful Functions properly every
timeLong lasting battery (AA
battery)Clear Picture: Standard
ISO 800 speed27 exposures (pictures)
Specifications (continued)
WaterproofContains airtight
rubber sealed bondsNeeds to be able to
function properly after being fully submerged in water
Environmentally friendlyRecyclable batteryMain shell and parts
are reusable
Cost10 cameras for $35
SizeLarger buttons Size: 4.5 in. long x 1
in. wide x 2.25 in. tall Appealing
Round edges Multi gender color
Brainstorming
Morphological Chart
Material Polyethelene Plastic Bioplastic (degradable) Aluminum
Colors Pink/Blue TV Characters Design (Floral/Stars)
Shape Rectangular Smaller No Sharp Edges
Buttons On/Off Flash Switch Extra Loud Click when Winding Large Numbers, Large Winding Wheel
Directions Word Explanation Hands Showing Correct Actions Sound Words (ex. Click)
Durability Waterproof (rubber bonds)
Wrist Loop Hard Material (Plastic)
Decision Matrix
Polyethelene Plastic Bioplastic Aluminum
Inexpensive (.125) * 0.7 (.125) * 0.1 (.125) * 0.2Environmentally Friendly (.125) * 0.1 (.125) * 0.8 (.125) * 0.1Easy to Use (.165) * 0.45 (.165) * 0.1 (.165) * 0.45Safe (.165) * 0.4 (.165) * 0.4 (.165) * 0.2Durable (.165) * 0.3 (.165) * 0.1 (.165) * 0.6Recyclable (.125) * 0.3 (.125) * 0.3 (.125) * 0.3TOTALS ***0.53975*** 0.249 0.28125
Conclusion To help market the disposable camera to
children, we created a design that includes features such as larger buttons, an easier on/off flash switch, a larger eye lens, picture directions, a waterproof shell, and a wrist loop.
With these added features (which will not dramatically increase the cost of production) the cameras can be sold in bulk packages and distributed to a multitude of classrooms.
Questions?
References
Jathar, Rutuja. "Disposable Underwater Camera." Buzzle.com. Buzzle.com, 04 Sept. 2010. Web. 29 Feb. 2012. <http://www.buzzle.com/articles/disposable- underwater-camera.html>.
Donahue, Alan. "How Does a Disposable Camera Function?" EHow. Demand Media, 08 Apr. 2009. Web. 29 Feb. 2012. <http://www.ehow.com/how-does_4899949_disposable-camera-function.html>.