Category: Technology – Mobile Application of the Year

� Product: Markets on Mobile app for smartphones

� Launch: December 9th, 2010

The Situation

•The last decade witnessed increase in

the demand of financial news.

• Keeping in pace with demand and

content, internet emerged fast as a

preferred medium with real-time news,

depth of information, tools etc.

•Today, mobile has taken over every

other space of information with the

“move, click and get” ease of sourcing

the news and updates.

The Challenge

�Provide the latest news, real-time

stock quotes, market indices, tools

like portfolio to the users while on-

the-go

� To carry the equity of the No.1

online financial brand to a new

platform – Mobile

� Providing multiple touch points to

the users and reinforcing brand

salience of moneycontrol.com.

The Solution

• Markets on Mobile app was launched in December 9th, 2010 on iPhone followed by

Nokia, Blackberry and Android platforms

• The app. provides the audiences with instant access (on the move) to breaking news, Live

TV, stock quotes, market indices, portfolio, videos !

The Features

� Real time stock quotes, Indian and Global market

Indices

� CNBC- TV18 and CNBC AWAAZ Live Streaming

� Managing and tracking Investment Portfolio

� In-depth coverage of financial markets, economy &

business

� Facility to Customize Stock Ticker

� Access to latest Videos – On Demand

� Simplicity of tracking currencies & commodities

The Result

�In the first week of its launch, the

Markets on Mobile app featured as

India’s No. 1 financial app on iPhone

�The total downloads till 03/04/2011

have crossed 300,000

�Overwhelming user feedback

URL: http://t.in.com/mom