Radio Trails Analysis

Trail for(station/channel)

Technology in sport

Target audience The target audience for this radio advert for a documentary would be teenagers who are into sport, mainly boys. This is

because it features male voices and male experts. Often stereotypically males are more interested into sports such as

football and rugby, this is why it is targeted at them.Tone of voice? The tone of voice for the narrators is enthusiastic and

informative. It is important that they sound interesting and not monotone otherwise the advert will sound boring. The expert

however sounds more monotone but he explains his view in an informative way so he sounds knowledgeable. The cheering from the crowd is excitable and enthusiastic which makes sport seem

more exciting and enjoyable for the target audience. It Sound effects?

(SFX)Some sound effects include music introduction, clips of cheering,

expert interview clip. These make the advert sound more interesting and will make the target audience listen to the whole

advert.Wildtrack/ambient

sound?The music in the background is very upbeat which denotes that the documentary is not completely serious but fun also. It will

encourage teenagers to want to watch the documentary.

Use of music? Music is played throughout the advert in the background. It is louder when the narrators aren’t talking so their voices are more

clear, but the music introduces pace which makes it sounds more interesting and quick moving. The music is louder at the start and at the end, this is to introduce the advert to create suspense and

the end is faded out so it doesn’t end abruptly. How many tracks? The documentary uses one track in the background. This shows

that the documentary and the advert is linear as a continuous track creates pace and it makes it sound the same.

Sound levels? Up and down. Some of the narrators are louder and more enthusiastic. The expert is very quiet. This shows that the advert may seem unattractive to the audience as they will not be able to

hear the expert and may lose interest.Length? 56 seconds

Other notes/common elements/conventions

The upbeat and fast pace music used may link with sport as it could compare to a sportsman or woman running at

a fast pace. It also creates a sense of anticipation, similar to the feeling at a sports game.