swot analysis of radio mirchi
TRANSCRIPT
INDEX• Celebrities Rain @ Radio Mirchi
• Brief history of 98.3 Radio Mirchi
• STRENGTHS
• WEAKNESSES
• OPPORTUNITIES
• THREATS
• Methodology
• Sources for Information/ Bibliography
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Celebrities rain @
Created by Jeet. Contact: [email protected]
Katrnina Kaif
Aamir Khan
Sunil Shetty
Kunal Kohli
Kailash Kher
Priyanka & Harman
Rani Mukherji
Salman KhanKareena Kapoor
Bappi Lahiri
Ranbir Kapoor
Ajay & Bipasha
Jacqueline & Ritesh
Created by Jeet. Contact: [email protected]
More Celebrities
Soha Ali & Emran
Shahid Kapoor
Shilpa Shetty
Shah Ruk Khan
Sonam Kapoor
Uday Chopra
Vivek Oberoi
Asin Thottumkal
Genelia & FardeenMallika Sherawat Tabu
Deepika & Farhan
History•The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993 in Indore• It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group
Created by Jeet. Contact: [email protected]
STRENGTHS• Leading FM station with 52% market share in listener-ship• Most favoured station on road (IN CAR LISTENING RESEARCH) conducted every fortnight in Delhi• Popular amongst youth via College fests of various B-Schools• Presence in 33 cities and 6 metros attracts national level advertisers
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WEAKNESSES• Listeners get irritated due to high commercial breaks• Long queue as compared to other FM stations for connection via telephone• Inadequate penetration in Indian Market
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OPPORTUNITIES• Satellite and Internet radio• Broadcasting news show• International Market reachable at ease• International Stations
Created by Jeet. Contact: [email protected]
THREATS• Other Private stations like Fever 104 FM, 93.5 Red FM, 92.7 Big FM, 104.8 Meow• Retaining of RJs getting tougher
•More innovation in competitors
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METHODOLOGYResearch was conducted through the following:•Individual Radio Systems•Internet Portals• Magazines• Blogs All the above served as primary as well as secondary data
Created by Jeet. Contact: [email protected]
Information Sources• Exchange4media
• www.radiomirchi.com
• “Pitch” and “4Ps B&M” Magazines
• www.enil.co.in
• http://radiomirchifan.blogspot.com/
• www.youtube.com
Created by Jeet. Contact: [email protected]
