mokono media uk
DESCRIPTION
mokono - experts in blogger engagementintroduction for UK media agenciesTRANSCRIPT
your one-‐stop-‐shop for blogs
for UK media agencies
mokono: experts in blogger engagement
mokono social media adver?sing
mokono is Europe’s largest blog network, specialising in blogger engagement
mokono owns Europe’s largest blog portals as well as sourcing independent blogs for hard-‐to-‐reach audiences
you can run your own adver?sing or the mokono social media ad or u?lise mokono’s social media arm to develop branded communi?es amongst bloggers which maCer
mokono methods of engagement
mokono display
mokono social media ad
360° mokono blogger engagement
achieve reach, awareness and response with your display ads
build custom blog channels for specific audiences
UK reach, 4.8m UU and 38.3 mm PIs
promote and grow your client’s social presence with the mokono social media ad
expose exis?ng sen?ment around your product to increase authen?city of your communica?ons
get bloggers involved with your brand through product reviews and/or event par?cipa?on
ensure these reviews are seen AND develop further conversa?on
passing value back into the community so that you can mobilise them for subsequent campaigns
blogger par?cipa?on
mokon
o
mokon
o
mokon
o
travel
mokono display adver?sing
gaming
lifestyle technology
entertainment
automo?ve gardening photography
healthcare
fashion film music
consumer business to business
run display adver?sing across the mokono porRolio
build custom blog channels to target hard to reach audiences
generate awareness amongst the most influen?al people on the web
all formats
unique users: 4,855,946 page impressions: 38,311,000
uk inventory*
*this does not include custom-‐blog channels
mokono display
travel
mokono example blog channel channe
l: en
tertainm
ent
unique users: 1,500,000 page impressions: 2,500,000
hCp://www.musicrooms.net/
mokono display
travel
mokono example blog channel channe
l: techno
logy
unique users: 800,000 page impressions: 2,000,000
hCp://eu.techcrunch.com/
mokono display
mokono social media ad
approved format by bloggers for bloggers
authen?cate your communica?ons by exposing posi?ve sen?ment
grow your brand’s social profiles and invite bloggers to join the conversa?on
mokono social media ad
live mock example
mokono social media ad: universal pictures
authen?c hand-‐picked reviews opportunity to join the community and purchase online
mokono social media ad
blogs: film and entertainment market: germany
mokono social media ad: sony ericsson uk mokono
social media ad
blogs: music (hip hop/rnb focus) market: uk
✪ custom event social media ad ✪ promote key social profiles prior to event ✪ ability to watch video in-‐ad ✪ bloggers invited to join conversa?on
mokono social media ad: pizza hut uk mokono
social media ad
blogs: lifestyle (indexed high against parents) market: uk
✪ custom offer social media ad ✪ 3,300 addi?onal FB fans in 3 weeks ✪ 78.7% of users who engaged with the ad viewed selected tweets within the TwiCer tab ✪ sen?ment report demonstrates 8.9% rise in brand men?ons, of which 82.3% were neutral-‐posi?ve
mokono 360° blogger engagement
blogger audience and outreach strategy
defined
successful bloggers invited to product event/review and/or act as co-‐authors on product blog
blog reviews/ar?cles released and amplified by mokono’s social plaRorm
measurement of reach, sen?ment and
par?cipa?on amongst the community
insight used to instruct and improve dialogue with key bloggers and their
community
community tracked for subsequent
communica?ons
mokono has experience in building loyal communi?es amongst bloggers
we ensure blogger content is exposed across the mokono porRolio and beyond
and as managers of Europe’s largest blog portals we know how to communicate with bloggers
mokono
360 ° mokono blogger engagement
recruit & create
nurture growth
stay engaged
mokono rules of engagement
interna?onal clients include: bmw, t-‐mobile and panasonic
360 ° mokono blogger engagement
mokono community par?cipa?on
interna?onal clients include: bmw, t-‐mobile and panasonic
teaser leading to editorial post on portal describing theme week
users invited to share/blog around what they consider as joy
par?cipa?ng blogs promoted
handpicked, authen?c blog posts & tweets regarding brand/product. image leads to bmw blog
360 ° mokono blogger engagement
mokono blog crea?on and management
hCp://spogagafa.blog.co.uk/
b2b garden community created by mokono
blog used to build community aCen?on prior to annual event
key bloggers recruited by mokono to co-‐author
blog promoted using the social media ad
ader 9 months mokono has a built a b2b gardening community reaching 40% of the es?mated total audience
360 ° mokono blogger engagement
