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Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda Assembly June 17, 2011 Brussels

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Page 1: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

Moisés NavarroDirector, Strategy & Services, Global Cloud Services

Telefónica, S.A.

Cloud computing: what does it mean for Europe?1st. Digital Agenda AssemblyJune 17, 2011 Brussels

Page 2: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

The importance of cloud computing for Europe

Page 3: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

The money around cloud

Page 4: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

Another perspective for the money around cloud: true innovation!

Page 5: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

The challenge for the EU: pragmatism

Page 6: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

The challenge for the EU: pragmatism

Page 7: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

Telefónica position around cloud (2011)

People centric

business platforms

desktop platforms

personal tools

SaaS (~20apps)

Ap

p#

1

Ap

p#

N

Pro

duct

ivit

y

Indust

ry

solu

tions

Page 8: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

Telefónica position around cloud (2011)

Wide & Global approach

ENTERPRISE SMB - SoHo RESIDENTIAL

America’s Global Cloud Center in Miami

Europe’s Global Cloud Center in Madrid

Satellite Cloud Centers (planned)

Page 9: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

Future trendselasticity

federation

personal cloud

Page 10: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

A current step in that future elasticity

federation

personal cloud

Page 11: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

Foreseeing the future

Page 12: Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda

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