MODULE BOOKLET

Module Title Concepts in International Events Management Module Code LTP067LE

Session AUTUMN Teaching Period August 31 – September 7th 2012

Module Leader Nicole Ferdinand

Other Teaching Staff Steffan Fokemma and Theo de Jong

Module Booklet Contents

Welcome to Concepts in International Events Management

Details of the Staff teaching team

Name of Module Leader Nicole Ferdinand

Office Location Stapleton House – SH3-20

Email n.ferdinand@londonmet.ac.uk

Telephone +44 (0) 207 133 3827

Office Hours Mondays 16:00-18:00 (GMT)

Programme of Lecture Topics – Seminar/Workshop/Practical details

Session Details

31/08/12 Introductory Lecture (8:30-9:15)

03/9/12 Contemporary Issues in International Events Management – Ambush Marketing: Innovative or Immoral? (9:30-11:15)

03/09/12 Changing the World One Event at a Time – Life Changing Events (12:00-13:30)

04/09/12 SUP 11 City Tour prologue (4:30-6:00)

04/09/12 SUP City Tour starts (8:30-11:00)

04/09/12 SUP City Tour activity continues (14:00-15:30)

05/09/12 An International Approach to Events Management (09:30-11:15)

05/09/12 International Event Management Case (12:00-15:30)

06/09/12 Events: Product Service or Experience (8:45-10:15)

06/09/12 Student Presentations (10:30-12:00)

06/09/12 Authenticity in Events (15:15-16:45)

07/09/12 Lights, Camera, Authenticity (14:15-16:00)

07/09/12 Cultural Events Marketing (16:00-17:30)

Essential Books/on line resources including Weblearn/Blackboard

Ferdinand, N. and Kitchin, P. (2012) Events Management: An International Approach. London: Sage

Required/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard

Brassington, F. & Pettit, S. (2006), Principles of Marketing (4th Edition), Essex, Pearson Education Limited Chapters 7 and 22 or equivalent reading in Kotler

Hirschman, E. and Holbrook, M. (1982) Hedonic consumption: emerging concepts, methods and propositions, Journal of Marketing, 46,(3) 92-101

Greenwood, D.J. (1977) Culture by the pound: An anthropological perspective on tourism as cultural commodification, In V.L. Smith (Ed.) Hosts and Guests: The Anthropology of Tourism, Second Edition, Philadelphia: University of Philadelphia Press, 171-186

Chhabra, D., Healy, R., Sills, E. (2003) Staged authenticity and heritage tourism, Annals of Tourism Research, 30 (3) 702-719

Cole, S. (2007). Beyond authenticity and commodification, Annals of Tourism Research, 34 (4), 943-960

Additional/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard

Berridge G. (2007) Events Design & Experience, Oxford: Butterworth Heinemann Bowdin, G, McDonnell, I, Allen, J and O’Toole, W (2010) Events Management,

Oxford: Butterworth-Heinemann*

Getz D. (2007) Event Studies, Butterworth Heinemann, Oxford*

Getz, D. (2005) Event Management and Event Tourism, New York: Cognizant Communication Corporation

Kotler, P. et al (2005) Principles of Marketing (4th European Edition), Essex, Pearson Education Limited

Morgan, M., Lugosi, P. and Ritchie, J.R.B. (eds.) (2010) The Tourism and Leisure Experience: Consumer and Managerial Perspectives, Bristol: Chanel View Publications

Pine, B.J. and Gilmore, J.H. (1999) The experience economy: Work is theatre and every business a stage. Boston, Mass: HBS Press.

Module Assessment Details

There is one component of assessment for LTP067LE: Coursework: Students will individually complete ONE of the following questions:

1. Discuss the relevance of the concept of sustainability to the practice of events management by making reference to an international event with which you are familiar.

OR

2. Critically assess the authenticity of an event you have recently attended.

OR

3. Using an event that you know well as an example, explore the reasoning behind its classification as an “experience good”.

Assessment Criteria

GRADE PERCENTAGE INDICATORS OF PERFORMANCE

DDiissttiinnccttiioonn 90-100% (exceptional)

As below, with highly sophisticated level of theorisation and innovative conceptualisation or methodology

80-89% (superior)

As below, with greater insight/originality and wider/deeper engagement with the literature

75-79% (confident)

Authoritative grasp of conceptual context

Insight or originality in way topic is conceptualised or developed

Comprehensive integration of relevant literature/debates

Advanced scholarly style (of publishable quality)

70-74% (solid)

Strong grasp of conceptual context

Insight in way topic is conceptualised or developed

Good integration of relevant literature/debates

Scholarly style (publishable with minor revisions)

MMeerriitt 60-69% (very good)

Good conceptual understanding

Critical analysis using an appropriate range of sources

Clarity and precision in presenting arguments

PPaassss 55-59% (promising)

As below, plus stronger on critical analysis

50-54% (passable)

Basic grasp of essential concepts/theory/sources

Some analysis/interpretation

Reasonably clear and orderly presentation

FFaaiill

45-49% (borderline fail)

Largely descriptive

Limited interpretation

Limited range of sources

Lack of coherence and clarity

40-44% (near borderline)

As above, with greater lack of interpretation

30-39% (low fail)

Descriptive, unfocused work, lacking in interpretative or conceptual dimension and use of sources

0-29% (inadequate)

Incomplete or inconsistent work