events marketing concepts & basics
TRANSCRIPT
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Communica)on Event secteur de la Communica)on & TIC
Par Serir Walid
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PLAN
Event Concept #
Event Type #
Event MKT #
Cas Study #
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Communicaiton Event
La communication événementielle est une technique de communication basée sur la création d’événements d’entreprise .
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Types of events
Intern , extern , B2B , Secret
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Event Forms Conference , seminars , meetings , tradeshow , products launches ,
ceremonies
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Marketing événementiel
Le marketing événementiel regroupe l’ensemble des techniques marketing qui consiste à monter des événements plus ou moins inhabituels ou exceptionnels pour promouvoir une marque, un produit ou une organisation auprès de différents publics.
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Les objectifs du marketing événementiel
Why we organize an event ?
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Event Mix Marketing
Yes there are Mix Marketing for Event too :)
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Product
Your event is your product, so you must tailor it to the needs of the people you hope to attract.
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Price Free , Paid or ?
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Place Where you hold your event
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Promotion Online , offline media to reach your goals .
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CAS STUDY Cas Study : xmedia.dz et leur event Algeria 2.0
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Xmedia for Event
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XMEDIA Services Branding , Events , E-Marketing , E-Mailing , Community Manager ,
Ads
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Algeria 2.0 « Carrefour International des Professionnels des TIC et du WEB 2.0 »
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STAND Exposer ESPACE NU , STAND EQUIPE , Customized
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Ques)on
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to be con)nued...