module 1 introduction to linkedin
Post on 19-Oct-2014
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DESCRIPTION
Module 1 Introduction to LinkedIn section 1 - The typical LinkedIn User section 2 - Sales 2.0 - Social Networking section 3 - personalizing your accountTRANSCRIPT
LinkedIn Training Module 1Sales 2.0 — Introduction to LinkedIn
LEVEL TIME TO MANAGE ACTIVITY BENEFITS
Module 1Entry Level
Set up 30 minutesDaily 10-20 minutes
Set up profile
Invite those in your database to connect
Become visible in the largest professional database in the world
Module 2 Mid Level
Setup 60 minutesDaily 20-30 minutes
Invite people to join your network
Join Groups
Digitize your contact base
Be able to quickly stay in touch with individuals or groups via LinkedIn
Module 3Advanced Level
Setup 60 minutesDaily 60+ minutes
Research and approach potential contacts
Questions & Answers
Make & receive Recommendations
Share your knowledge & make introductions
Get introduced to those you want to meet
Build your social capital
LEVEL TIME TO MANAGE ACTIVITY BENEFITS
Module 1Entry Level
Set up 30 minutesDaily 10-20 minutes
Set up profile
Invite those in your database to connect
Become visible in the largest professional database in the world
Module 2 Mid Level
Set up 60 minutesDaily 20-30 minutes
Invite new people to join your network
Join Groups
Digitize your contact base
Be able to quickly stay in touch with individuals or groups via LinkedIn
Module 3Advanced Level
Setup 60 minutesDaily 60+ minutes
Research and approach potential contacts
Questions & Answers
Make & receive Recommendations
Share your knowledge & make introductions
Get introduced to those you want to meet
Build your social capital
LEVEL TIME TO MANAGE ACTIVITY BENEFITS
Module 1Entry Level
Set up 30 minutesDaily 10-20 minutes
Set up profile
Invite those in your database to connect
Become visible in the largest professional database in the world
Module 2 Mid Level
Set up 60 minutesDaily 20-30 minutes
Invite new people to join your network
Join Groups
Digitize your contact base
Be able to quickly stay in touch via LinkedIn to individuals or groups
Module 3Advanced Level
Set up 60 minutesDaily – 60 +minutes
Research and approach potential contacts
Answers/Questions
Make & receive Recommendations
Share your knowledge & make introductions
Get introduced to those you want to meet
Build your social capital
SECTION 2. Sales 2.0
How can you join the conversation?
SECTION 1. Who Uses LinkedIn?
Are the people you want to meet on LinkedIn?
SECTION 3. Personalizing your profile account in LinkedIn (or if you already have one, how to make sure it’s optimized)
The Old Way To Do Business
A NEW Way of Doing
Business
Average Age 41
Household Income $109,703
Male 64%
JOB TITLES:
C-Level Executives
EVP/SVP
Senior Management
Middle Management
LinkedIn adds a new member every second!
LinkedIn has over 50 million members.
50,000,000
The majority of LinkedIn users are decision-makers or have influence in the purchase decisions at their companies.66
%
SECTION 2. Sales 2.0
What is Sales 2.0?
How to use LinkedIn to meet more people who are interested in what you do
Success Stories
Buyers are leveraging the Internet and if they can’t find you, you’re not in the game.
Daily Internet Searches Are Now Approaching Half a Billion Searches
The Rapid Acceleration of Internet Use
500,000,000
Sales 2.0
Meeting the buyer, where the buyer is.
It’s More About Socializing Than Selling
Social networking uses technology to facilitate sharing, research and digitize your contact base.
Reach more people by utilizing your whole network.
Browse group discussions or answer questions.
Find connections to leverage by researching people or companies.
Manage the information that’s publicly available about you as a professional.
Find and be introduced to potential clients, service providers and subject experts who come recommended.
The versatility of LinkedIn.
Marketing Q&A Expert
Group Leader
Update Frequently
The versatility of LinkedIn.
Business Development Search then connect
Building relationships
The versatility of LinkedIn.
Sales Leads Background info
Warm calls
Work through connections
Promote yourself or your work
Make new business or professional contacts
22%
20%
47%
67%
Do you use your online profile to…
Sales 2.0 Success Stories
Closed $250,000 worth of business by simply answering questions in LinkedIn!
“Within the first week, a former client responded and we connected. Out of that came a $1 million consulting contract, just because we were able to connect and remember each other’s competencies and what each other were doing.”
- Darrel Rhea
“It enables a small firm like Catapult to compete effectively with much larger firms like Goldman Sachs and Morgan Stanley!”
- Ron Lissak
SECTION 3. Customizing your profile on LinkedIn
How to personalize your profile account in LinkedIn
How to invite those you know to join your network
How to set up your profile.
Your Turn!Create or make changes to your profile.
Inviting those you know to connect with you on LinkedIn.
1.2.
Your Turn!Invite people to join you on LinkedIn.
(Hint – You can access existing databases such as Yahoo! or Outlook, or search for people and send an invite from their profiles.)
CongratulationsYou should now:
• Have an account on LinkedIn
• Completed your profile
• Selected fields for your pubic profile
• Invited those you know to join your network
Next StepsAnswer the 6 exit questions on what you learned in this module.
Start Module 2
Test What You Have Learned
Module OneExit Questions
1. A new member joins LinkedIn every:• Day• Hour• Minute• Second
2. LinkedIn’s worldwide membership is over:• 50,000,000• 5,000,000• 500,000
3. LinkedIn’s subscribers primarily use it for:• Fun• To make business connections• To improve their search engine rankings• To find a new job
4. What percentage of LinkedIn users are decision-makers or have influence in the purchase decisions at their companies:
• 95%• 66%• 21%
5. For a sales person the most useful function of LinkedIn is the ability to:• Gather background information on companies, competitors and new
hires• Learn more information about those you want to connect with by
reviewing previous work experience, schooling, likes and interests, and groups they have joined
• Use all 3 tiers of your network to meet new prospects• All of the above
6. The most popular social networking tool for business people is:• Twitter• LinkedIn• Facebook• Plaxo
Test What You Have Learned
Answers to Module 1
Answer to question 1 –#4. LinkedIn adds a new member every second.
Answer to question 2 -#1. LinkedIn’s membership is over 50,000,000 and is the 37th* most popular site in the world. (Alexa research)
Answer to question 3 -#2. LinkedIn is primarily used for making and nurturing business connections.
Answer to question 4 –#2. 66% of LinkedIn users are decision-makers or have influence in the purchase decisions at their companies.
Answer to question 5 - #4. All of the above!
Answer to question 6 –#2. LinkedIn