modern marketing session by ahmed saif
DESCRIPTION
These are the slides of the Modern marketing session it begins with Marketing 1.0 and ends with the Marketing 3,0TRANSCRIPT
Ahmed SaifSchool Of Marketing
Modern Marketing
2
The History Of Marketing
3
The beginning of marketing 2500 BC (Adam & Eve) First word of mouth
(Who is?)
1450 Gutenberg`s Metal movable type
1730s Emergence of magazines
1836 First paid advertising in newspaper in France
1922 Radio Advertising Commences
1941 First recorded use of television ads
4
Marketing 1.0
5
Product-Centric Marketing
•Sell Products
Objective
•Mass buyers with
physical need
Customers
•One to many
transaction
Interactions
•50S& 60s •(Product
Management « 4Ps)»
•Product, Price, Place &
Promotion Marketing Direction
•People, Process, Physical
Evidence, Public
Opinion & Political
PowerMore Ps
6
Marketing 2.0
7
Customer-Oriented Marketing
•Satisfy & Retain the Consumer
Objective
•Smarter Consumer
with Mind & Heart
Customers
•One to One Relationshi
p
Interactions
• «Segmentation Targeting
Positioning » (Customer
Management)Marketing Direction 70`s & 80s (STP)
•Brand Managem
entMarketing Direction 90s & 2000s
8
Marketing 3.0
9
Modern Marketing is about how to influence
the culture
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2.mp4
12
Objective: Make the world a
better place
Customers: Whole
human with mind, heart
& spirit
Interactions: Many to
many collaboratio
n
Marketing Direction: Culture
ManagementInbound
Marketing
Values-Driven Marketing
13
Marketing 3.0
Mis
sion V
ision
Values
14
DefinitionsMission:
Why your brand should exist in one simple statement
Vision: Where your brand will going in the
future
Values: The Moral values that you Instill it in
your employees in order to qualify them to achieve your mission
15
Market the Mission to the Customers
Offer a Transformation
Mission
Story that Moves People
Customer Involvement
16
Mission Examples
Apple`s Mission: make the people enjoy the technology
Google`s Mission: Make the world`s data more organized and
accessible
Facebook`s Mission: Make the world more connected
Linkedin`s Mission: Connect the professionals around the world
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Market the Values to the Employees
18
Values Example
Cultural Value
Democracy Value
Collaborative Value
Creativity Value
Family Value
19
Values Example
Fail Or You Are
Fired
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Benefits
Attracting And Retaining Talents
Back-Office Productivity
Front-Office Quality
21
Market the Vision to the shareholders
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Benefits
Shareholders
Profitability
Improved Cost
Productivity
Returnability
Higher Corporate Brand Value
Sustainability
Higher Revenue
from new
markets opportun
ity
23
Permission Marketing
Permission marketing is an approach to selling products and
services in which a prospect explicitly agrees in advance to receive marketing
information.
24
Interruption Marketing
Profit
Sales
Buy Ads
Get Notice
25
Advertising Paranoia
The Less It Work
The More You Spend
The More You Spend
The Less It Work
26
Modern Marketing Action Steps
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Introduction
Trust Stages1 -Self Word of Mouth
2 -Trusted Word of Mouth3 -Normal Word of Mouth
4 -Advertising
Spam
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Worldview
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Purple Milk
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Step #1Be Remarkable
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The Magic Cycle of the Purple cow
Get Permission
Amplify the ambassadors
Let the people milk your cow
Recreate
34
Step #2Smart Segmentation
Buyer PersonasWorldview - precise interest
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Step #3Smart Targeting
By Inbound Marketing
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Step #4Tell a Story That has compatibility with
the chosen worldview And playing around suitable Frame
39
Step #5Collect a Tribe
(Modern Leadership)
40
Golden RuleCustomer is the King
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Platinum RuleAuthenticity is the Best Marketing
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Marketing 3.0 For better life
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Success Rules
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Find me
Ahmed Saif Website:
Ahmed-Saif.com
#Egyptian_marketers
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Facebook Page
Facebook.com/SchoolOfeMarketing
Any Questions
!! 46