modern business by ahmed saif
DESCRIPTION
TRANSCRIPT
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Modern BusinessAhmed Saif
Sch
ool o
f e-
Mar
keti
ng
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Poke The Box
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When was the last time
you did something for the first time?
(Initiative)
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How Do Computer Programmers Learn Their
Art
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Life is like a puzzle !There is only one way to solve it
By poking
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A Guide about Starting
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Tow Main Reasons Not To Start
laziness
Curiosity
Risk
Fail
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"The safest thing you can do feels Risky,
and the riskiest thing you can do is to play it
safe"
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The More you do, the more you fail,
the more you learn the more you succeed
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Starting doesn't mean “I’m starting to think
about it or we're going to meet on this”
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Starting Means
“Going beyond the point of no return”
“Committing Making something happen”
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3 Rules of Doing Initiatives
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#1Go to Work on a Regular
Basis
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#2Make your Schedule Before You
Start
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#3Don’t Allow Setbacks or Anxiety or
problems to Make you take aNap
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Google Poke The Box
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Define quality
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Good Enough
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Without Defects
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Now We Have To Go Beyond Quality
Be Remarkable
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Being Remarkable
Demand Initiative
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Apple VS Dell
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Mediocrity
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Compliant Workers Initiator Workers
Use their Bodies Use their Brains
Doing exactly what they told
Focus on inventing something new
They trade their time with your money
They trade their time with our achievement
They make mediocre products
They made remarkable products
They obey the company They love the company
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Kind Of Capital
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Financial Capital
Money in the bank can be put to work on a project
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Physical Capital
Plant, machines,tools and trucks
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Prestige Capital
Your reputation and brand value
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Intellectual Capital
Smart Employees, Software systems, access
to people with insight
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Network Capital
People you know, connection you can make,
TRIBE you can Lead
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Instigation Capital
The desire to move forward, the ability & the
guts to say yes
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This Might Not Work!
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Marketing is King
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Part 2
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The Science of Quitting
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When to Quit &
When to Stick
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I Feel Like Giving Up
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But
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Quitters never win, winners never quit
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Bad Advice
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Winner Quit the wrong stuff
&Stick with the right
stuff
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Being the best in the world
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Reword
#1 Get ten times the benefit of #10
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2 Reasons why this matter
#1 People have no time and they don’t want to take risk
#2 There is a room in the top for only few (Scarcity)
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If you are not sold on being the best in the world, you probably
don’t need this session
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Quitting Curves
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The Cliff Curves
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The CUL-DE-SACdead end
Not that bad, not that good
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The DIP
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The Dip is the secret to your success
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The brave Decision The mature Decision The stupid Decision
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The Cliff & the CUL-DE-SAC will lead to the same
pointFailing
Not the good failing
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Jack WelchCEO GE,
“If we cant be #1 or 2 in an industry we must Quit
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The lie of Diversification
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You fail to be the best in the world because of
two reasons
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Wrong PlanGaving up
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Seeing The Curves in Advance
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The Big Opportunity
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Average is for Losers
V.Good is bad
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Get in your comfort zone
After reshaping it
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Map is not the location
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Pick Yourself &
Let The People Reject You