modern keyword research for lazy seos by boaz sasson (similarweb)
TRANSCRIPT
Boaz Sasson | Head of Performances a s s o n @ s i m i l a r w e b . c o m
Keyword Research for Lazy SEOs
Every Website
Traffic Trends Desktop & Mobile
Referring Traffic
Keywords
Advertising Analysis
Popular Pages
Every App
Current User Installs
Active Users
Engagement per app
Retention Analysis
App store optimization
Every Country
We Reveal the Secrets of Online Success
Harvest your
competitors’
fruit
(who wants to give me all their keywords plz)
60,000 keywords in less than 60 seconds
Sort your harvest
into useful data
The resurrection of keyword density!!!
So, I guess this makes us Excel groupies?
The 2 word phrases are your main terms, yum
Filter by broad themes, then re-densify
Keywords grouped by theme
• Harvest keywords from leading/competing sites
• Clean up the list
• Sort by keyword density
• Fine-tune, filter and recheck by density
Takeaways:
13/20
Thank You
Boaz Sassons a s s o n @ s i m i l a r w e b . c o m