mod 3 social influence and social change
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Social influence and social change
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Social influence and social change
Specification• The role of social influence processes in
social change.
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Social influence and social change
• Asch found that a confederate that selected the correct line when the other confederates selected an incorrect line helped the true participant to resist group pressure to conform.
• This shows that when the unanimity of the majority is broken it is easier to resist group pressure to conform and can lead to social change.
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Social influence and social change
• Asch’s line research shows that the social process of normative social influence can produce social change.
• Normative social influence has been used to produce positive social change in the behaviour of individuals.
• ‘Most people don’t drink and drive’.
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Social influence and social change
• Milgram found that a disobedient confederate helped a participant to resist orders to shock an innocent person that made a mistake on a memory test.
• This shows that a disobedient role model can help an individual to disobey unjust laws and lead to social change.
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Social influence and social change
• Minority social influence research has found that a consistent, committed and flexible minority can influence the majority and lead to social change.
• The snowball effect illustrates how a minority can produce social change slowly over time through the process of conversion.
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Social influence and social change: snowball effect.
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Social influence and social change: snowball effect.
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Social influence and social change: snowball effect.
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Social influence and social change
• Download the handout: ‘The role of social influence processes in social change’.