mobtzu mobile convention 2011 to share
DESCRIPTION
Jerry Lieveld (Founder & Managing Director of mobtzu) hosted 2 sessions on Mobile Convention Amsterdam with the subject: Embracing mobile experiences in your business. Why should you care?TRANSCRIPT
mobile apps for brands
mobile experiences
embracing
in your business
@jerrylieveld@mobtzu
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see the movie on youtube http://bit.ly/hqJGNV
we create, produce and promoteAPPS & GAMES for BRANDS
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that are useful, easy to use, desirable, consistent, have a purpose and are playful
4
Vital
on iphone, ipad, google android, blackberry
mobile apps for brands
mob
http://farm4.static.flickr.com/3539/4612770093_106a591ec9_b.jpg
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there are over
10.900.000.000apps downloaded until jan 2011
*Source: IDCJan’11
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there are over
10.900.000.000apps downloaded until jan 2011
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77.000.000.000apps downloaded in 2014
*Source: IDC2011
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77.000.000.000apps downloaded in 2014
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mobile entertainment market grows 15% to
38.000.000.000dollars in 2011
*Source: Juniper ResearchMarch’11
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mobile entertainment market grows 15% to
38.000.000.000dollars in 2011
31% android, 30% rim, 20% ios
71%of apps is downloaded on ios
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31% android, 30% rim, 20% ios10
31% android, 30% rim, 20% ios
71%of apps is downloaded on ios
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86%mobile users use their device while watching TV
Source: Nielsen (june 2011)N=8.394 US 13-64 yr
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86%mobile users use their device while watching TV
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69%use their device while shopping
Source: Compete quarterly smartphone report, Jan 2010
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69%use their device while shopping
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1.context2.social3.geolocation4.remote control5.helps you remember things6.part of an ecosystem7.user experience
mobile
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1.context2.social3.geolocation4.remote control5.helps you remember things6.part of an ecosystem7.user experience
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1.presentation - visual design2.tasks - how it works3.infrastructure - technology
user experience
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1.presentation - visual design2.tasks - how it works3.infrastructure - technology
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context
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1.variable environment 2.constant partial attention3.interruptions / distractions
context
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1.variable environment 2.constant partial attention3.interruptions / distractions
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1.on the go2.lean back
context
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1.on the go2.lean back
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1.limited text input2.multitasking can be challenging3.it’s easy to get lost
context
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1.limited text input2.multitasking can be challenging3.it’s easy to get lost
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1.business sense2.user benefits3.target audience4.informationnative & web
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1.business sense2.user benefits3.target audience4.information
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1.design for mobile first2.context aware3.useful, usable, desirable4.delight, playful
design
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1.design for mobile first2.context aware3.useful, usable, desirable4.delight, playful
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mobtzu strategic mobile frameworkWhy is it needed:- strategic focus: drive activities that benefit your portfolio/brand- consumer driven: align activities with consumer insights - relevance- decision support: a consistent approach to selecting opportunities- ongoing improvement: measurement of all initiatives to drive learning
and future improvement - it’s new territory: apps and mobile landscape is taking off - a plan is needed!
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Why is it needed:- strategic focus: drive activities that benefit your portfolio/brand- consumer driven: align activities with consumer insights - relevance- decision support: a consistent approach to selecting opportunities- ongoing improvement: measurement of all initiatives to drive learning
and future improvement - it’s new territory: apps and mobile landscape is taking off - a plan is needed!
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mobile processWhy is does mobile matter for your business?Brand objectives?Business constraints (time/budget)Where should we focus?Exceeding service / Entertainment
Business objectives
Insights
ConceptOpportunities
ConceptDesign
PlanningProduction
Launch
EvaluationWhat are people doing with their apps and devices?What needs and wants do they have?When can we be relevant?
Where can your apps align with these needs?Which insights present the best opportunities?
How did they do?What can we learn for next time?
When to plan for an update
When can these concepts be executed?What platforms and how delivered to market?
Which markets?How will they be measured?How will they be promoted?
How are we doing?How visible are we?
How are we reviewed?
How do we achieve the best user experience while aligning with business objectives and insights?how do we bring delight and be playful
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1. focus on needs of the user 2. understand the medium3. embrace rapid change4. who owns mobile in your
organisation5. identify the stakeholders6. technology can guide7. be playful
embrace
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1. focus on needs of the user 2. understand the medium3. embrace rapid change4. who owns mobile in your
organisation5. identify the stakeholders6. technology can guide7. be playful
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be playful24
mobile apps for brands
thankyou
jerry lieveldfounder & md @mobtzu
[email protected] us on twitter: @jerrylieveld / @mobtzu
linkedin.com/in/jerrylieveldwww.mobtzu.com