mca12 - jerry lieveld - mobtzu
TRANSCRIPT
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Veritate Pickle Factory mobtzuthe people’s valley part of the valley
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mobileremotewalletlifemy jerry lieveld
founder & creative director@jerrylieveld
mobtzu.com@mobtzu
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Veritate Pickle Factory mobtzuthe people’s valley part of the valley
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http://vimeo.com/mobtzu/mobtzu-showreel
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confidential
mobile apps for brands
we create, produce and promotemobile experiences for brands
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on iphone, ipad, google android, blackberry, mobile
touch web
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that are easy to use, desireable, consistent, have a purpose and
are playful
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confidential
mobile apps for brands
mobile will be the centerpiece of all marketing communication
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mobile apps for brandsRichard Ting
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they want compelling storytelling, inspiration and utility from brands
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confidential
mobile apps for brands
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alcohol70% chocolate63% caffein55% exercise54% sex33% toothbrush22%
what would people rather give up than their mobile?
Telenav, US survey July 2011, Vodafone in-house research
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confidential
mobile apps for brands
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how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider
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confidential
mobile apps for brands
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months9
how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider
years9 days9
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confidential
mobile apps for brands
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how long does it take to be worth 1.000.000.000?
people9
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confidential
mobile apps for brands
user experience & design
platforms service / utility
native hybrid touch web instant relevance context
consistent trustworthy playful
BRAND
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confidential
mobile apps for brands
BRAND
eco system of me
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confidential
mobile apps for brands
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every week
every day
the eatery
shazam
intonow
veronicatv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/handig
spotify
sonos
wordlens
appie
amazonpricecheck
yoox
nike+
flighttrack
zite
evernote
skypefacebook
every month
BRAND
eco system of me
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confidential
mobile apps for brands
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every week
every day
the eatery
shazam
intonow
veronicatv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/handig
spotify
sonos
wordlens
appie
amazonpricecheck
yoox
nike+
flighttrack
zite
evernote
skypefacebook
every month
BRAND
eco system of me
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confidential
mobile apps for brands
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every week
every day
the eatery
every month
BRAND
eco system of me
nike+
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confidential
mobile apps for brands
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buzz words
big datavideoMaaS
connected devicesmobile shoppingambient radarlocation advertising
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confidential
mobile apps for brands
quantified self tracking daily
activities through
technology
mobileapps
datavisualisation
bigdata
sensorsgamification
quantifiedorganisation
quantifiedgood
quantifiedself
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confidential
mobile apps for brands
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ambient radar
ban.jo sonar
placemehighlight
get intro glanceeBOUGHT by FB
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mobile apps for brands
nike+ paint with your feet
brand experience and utility extended
http://yesyesno.com/nike-collab-paint
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make it count
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mobile apps for brands
withings baby monitor
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confidential
mobile apps for brands
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confidential
mobile apps for brands
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confidential
mobile apps for brands
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mobileshopping
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confidential
mobile apps for brands
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square experience redesign
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squaremobile payments
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confidential
mobile apps for brands
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- create relevant services that brings your brand into every day life
- remove complexity away from the user- make it social
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confidential
mobile apps for brands
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- it’s a craft with attention to detail- design for mobile first- be playful
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vinyl
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Veritate Pickle Factory mobtzuthe people’s valley part of the valley
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thank you
jerry lieveld founder & creative director
@jerrylieveld
mobtzu.com@mobtzu