mobiz: marketing in a mobile world
DESCRIPTION
Brady Murphy from Transcontinental at Mobiz 2011 in MontrealTRANSCRIPT
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WHERE ARE YOU IN YOUR MOBILE EFFORTS?
Unfortunately there is no finish line!
Start with…- Consumer, research
and data- Business goals and
objectives- Review the competitive
landscape- Understand the
technology
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WHY WE SHOULD BE EXCITED ABOUT MOBILE
•The ultimate customer relationship building tool – connect with your target on their most trusted and personal device
•An eco angle – mobile can save trees
•A brand building through the associative benefits of innovation
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• New customers, new consumers, new revenue channels – take advantage of first mover positions
• A constant connection – everything is interactive & on-demand, increasingly social & hyper-local and it’s marketing in real-time
MOBILE PROVIDES:
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3 TECHNOLOGIES THAT WILL DISRUPT THE MOBILE MARKETING ECOSYSTEM
Near Field Communication (NFC)
Mobile Image Recognition
Optical Character Recognition (OCR)
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NFC MARKETING
Implications: Usage of current technologies
such as SMS and 2D codes will change
Less friction
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NFC PAYMENT
Implications: Race between banks, credit card
companies, carriers Security is #1 concern Hardware and POS challenges
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NFC + MOBILE LOYALTY
Implications: More intelligent content delivery Proximity based alerts No more plastic…no more wallets
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MIR
Implications: So much more data! Everything is now interactive Perfect information can lead to
margin erosion and perfect competition. THEREFORE retailers and CPGs need to explore non-price benefits
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OCR + MIR + AR
Implications: Search becomes even
broader Uses location data Emergence of social
search – led by Facebook
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OCR + MIR
Implications: Will this spell the end to face-
to-face bankingOR Is this your new ATM?
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MIR
Implications: Mobile is equally a time
waster as it is a time saver Mobile is very social
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LET’S ALL BE PRAGMATIC!12
The $5 dollar test
Carriers will be bow of the boat, stay in the wake
Know where you lie on the consumer adoption cycle
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OUR MOBILE PRACTICE
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10+ YEARS EXPERIENCE
25+MOBILE APPS
(IPHONE, BLACKBERRY, ANDROID)
70+ STAFFDEDICATED TO
MAKING THE WORLDGO MOBILE
PATENT PROTECTEDMOBILE OPTOMIZATION
TECHNOLOGY
1000+SMS CAMPAIGNS
AND MILLIONS OF SMS TRAFFIC
CONNECTIVITY TO60+ COUNTRIES AND
500+ WORLDWIDECARRIERS
50+MOBILE WEBSITES
PCICOMPLIANT
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THANK YOU!
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Brady MurphyVice-President, Mobile
Transcontinental Interactive416. 361. 3522 x379