#LLCSeries

Mobilize Your Content and Boost Sales Productivity!

SPONSORED BY!

Follow this webinar on LinkedIn & Twitter!

#LLCSeries      

Demand  Gen  Report:    @DG_Report  Genwi  :  @Genwi  

Carol  Krol:  @carolkrol  Rajesh  Soundar:  @soundar643  

!

#LLCSeries

#LLCSeries  Prize  Box  

For  each  live  session  you  aCend  from  the  #LLCSeries,  you  will  be  entered  to  win  an  item  from  the  Prize  Box!  Up  to  12  entries  per  registrant  allowed.  

MicrosoN  Surface  3   Apple  Watch  Sport   Fitbit  Flex   Three  #C2C16  Tickets  

About  Demand  Gen  Report  

•  Launched in 2007 to track best practices in lead generation!

•  Newsletter has grown to more than 30,000 readers!

•  We also offer a menu of research and best practices reports !

•  New audio/video podcasts at DemandGenReport.com!

@DG_Report  hCp://linkd.in/DG_Specialists    

On24  LogisYcs    

• Whitepaper!• Datasheet!• Contact Us!

#LLCSeries

Panelists  MODERATOR:  Carol  Krol  Editor-­‐in-­‐Chief,  Demand  Gen  Report  

Rajesh  SoundarVP  of  SalesGenwi    

@soundar643    

Genwi—Model UN RFP Response

Global supplier of flexible packaging used by leading food, consumer products, healthcare companies

17,000 employees, 60 locations, 11 countries

Founded in 1858

Leading provider of content enablement tools for sales and marketing teams

Headquarters in San Jose, CA

Customers include: Western Union, Deloitte, American Express, IBM, Tesla

Genwi—Model UN RFP Response

Streamline access to marketing content for sales teamOffer a branded mobile appEnable content discoveryPackage customer-facing content

!Content !Enablement App!!

Buyers get 60% through their decision process !before engaging sales !(CEB) !

Bemis Case Study - Goals!

Genwi—Model UN RFP Response

Sales reps spend 18% of their time searching for or recreating content (IDC)!

Sales materials were hard to accessSales team wasted time searching for contentNeeded a mobile solution

Challenges!

Genwi—Model UN RFP Response

Roll out mobile

offering for iPad and

Surface at sales

conference

Solution!

Categorized by Geo & Product!

Genwi—Model UN RFP Response

View product detail!

Select a product!

Solution!

Genwi—Model UN RFP Response

Bemis Company - Sales Rep Testimonial

Bill and Doug:

Carlos and I were at Aspen today and we presented the Bemis Solution Center to their engineer. He was asking us about 36615 and if we had any stability done on it and we were able to pull it up on the IPad and then emailed it to him live. Absolutely awesome. He was quite impressed.

At Medtronic, we asked them if they ever saw a blown film linerun and they said no. We pulled a video up from the APP andplayed them the video; I walked through the process with them.Oh yeah !!!Exciting times ahead!Sent from my iPhone

Genwi—Model UN RFP Response

Improved sales productivity Shorter sales cycles Nimble responses during sales meetingsExpansion of offering

Impact!

56% of B2B buyers “frequently” !use mobile phones to access !business-related content. ! (Demand Gen Report)!

#LLCSeries

Q  &  A  //  Panelists  MODERATOR:  Carol  Krol  Editor-­‐in-­‐Chief,  Demand  Gen  Report  

Rajesh  SoundarVP  of  SalesGenwi    

@soundar643    

#LLCSeries

www3.demandgenreport.com/lls15    

NEXT  SESSION:  

Thanks  for  ACending  This  Webinar