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Mobilize Your Content and Boost Sales Productivity!
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Demand Gen Report: @DG_Report Genwi : @Genwi
Carol Krol: @carolkrol Rajesh Soundar: @soundar643
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About Demand Gen Report
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Panelists MODERATOR: Carol Krol Editor-‐in-‐Chief, Demand Gen Report
Rajesh SoundarVP of SalesGenwi
@soundar643
Genwi—Model UN RFP Response
Global supplier of flexible packaging used by leading food, consumer products, healthcare companies
17,000 employees, 60 locations, 11 countries
Founded in 1858
Leading provider of content enablement tools for sales and marketing teams
Headquarters in San Jose, CA
Customers include: Western Union, Deloitte, American Express, IBM, Tesla
Genwi—Model UN RFP Response
Streamline access to marketing content for sales teamOffer a branded mobile appEnable content discoveryPackage customer-facing content
!Content !Enablement App!!
Buyers get 60% through their decision process !before engaging sales !(CEB) !
Bemis Case Study - Goals!
Genwi—Model UN RFP Response
Sales reps spend 18% of their time searching for or recreating content (IDC)!
Sales materials were hard to accessSales team wasted time searching for contentNeeded a mobile solution
Challenges!
Genwi—Model UN RFP Response
Roll out mobile
offering for iPad and
Surface at sales
conference
Solution!
Categorized by Geo & Product!
Genwi—Model UN RFP Response
View product detail!
Select a product!
Solution!
Genwi—Model UN RFP Response
Bemis Company - Sales Rep Testimonial
Bill and Doug:
Carlos and I were at Aspen today and we presented the Bemis Solution Center to their engineer. He was asking us about 36615 and if we had any stability done on it and we were able to pull it up on the IPad and then emailed it to him live. Absolutely awesome. He was quite impressed.
At Medtronic, we asked them if they ever saw a blown film linerun and they said no. We pulled a video up from the APP andplayed them the video; I walked through the process with them.Oh yeah !!!Exciting times ahead!Sent from my iPhone
Genwi—Model UN RFP Response
Improved sales productivity Shorter sales cycles Nimble responses during sales meetingsExpansion of offering
Impact!
56% of B2B buyers “frequently” !use mobile phones to access !business-related content. ! (Demand Gen Report)!
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Q & A // Panelists MODERATOR: Carol Krol Editor-‐in-‐Chief, Demand Gen Report
Rajesh SoundarVP of SalesGenwi
@soundar643
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www3.demandgenreport.com/lls15
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