mobility is more than apps
DESCRIPTION
This presentation talks about how Connected devices will change the future of Enterprise Mobility.TRANSCRIPT
MOBILITY IS MORE THAN APPS
Prepared By: Nishant Adlakha www.nishantadlakha.com Twitter : @nishantadlakha
Introduction
Mobility combined with Social Media and
Analytics has led to a Connected Ecosystem where the lines between physical and digital world have blurred.
This gives us an opportunity to explore the potential of Mobility in providing excellent
experience to consumers with more than just Apps
Contents
Why the need
Where we are
The road ahead
Why the need
Where we are
The road ahead
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Hello, I am Quiet and sophisticated
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Hello, I am Quiet and sophisticated
Hello, I am Young and Dynamic
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Hello, I am Quiet and sophisticated
Hello, I am Young and Dynamic Hello, I have a
great team
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Hello, I am Quiet and sophisticated
Hello, I am Young and Dynamic Hello, I have a
great team Hello, I am great
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Hello, I am Quiet and sophisticated
Hello, I am Young and Dynamic Hello, I have a
great team Hello, I am great
Hello, I am sincere
Imagine one Enterprise Mobility Company Doing This :
Hello, I am interesting
Hello, I am fascinating
Hello, I am wonderful
Hello, I am Charming
Hello, I am exciting
Hello, I am better Hello, I am relevant
Hello, I am Quiet and sophisticated
Hello, I am Young and Dynamic Hello, I have a
great team Hello, I am great
Sounds Absurd ? But TRUE as well
The common denominator is which will
eventually turn the company into company
Sounds Absurd ? But TRUE as well
The common denominator is which will
eventually turn the company into company
Failure to take control of this will result in being a cliché .
Don’t be a cliché, INNOVATE
Why the need
Where we are
The road ahead
BEFORE iPods
BEFORE iPods
There were Walkmans, Portable CD Players and MP3s
BEFORE Nike
BEFORE Nike
There were sneakers
BEFORE Coca Cola
BEFORE Coca Cola
There were soft drinks
Crux
The market is always there, We need to tap it
Crux
The market is always there, We need to tap it
Let’s get back to iPod
BEFORE iPods
There were only music players
Underneath that, there was an undefined need and desire, and that desire was
Designing Great Customer Experiences
That was truly the need that iPod fulfills and why people buy iPod.
They are not buying a
“Music Player”.
They are buying the emotional ties that align with them — iPod is fun and it is cool and it is fantastic. That little thing does anything we want, music, internet, movies and what else?
But that market didn’t exist
But that market didn’t exist
Apple created that market
Who are the customers ?
Who are the customers ?
Apple identified those who grew up on computers, lived for instant gratification and were passionate about music.
What are their values and priorities?
What are their values and priorities?
They love their music. They live on their computers. Apple closed the loop with the introduction of iTunes that made immediate gratification possible, turning every computer into an instant checkout counter
Who are we and are we a passionate extension of those values?
Who are we and are we a passionate extension of those values?
We love music and instant access just like our customers. Their values are ours: Music. Now. Everywhere I go.
Attracting customers through the products is easy, but to
keep a customer into your ecosystem, is an art
MAC connects with iPod/iPhone iPod connects with iTunes iTunes connect with iCloud Now with rumors of iWatch and iTV, apple has provided a complete ecosystem
MAC connects with iPod/iPhone iPod connects with iTunes iTunes connect with iCloud Now with rumors of iWatch and iTV, apple has provided a complete ecosystem
With each product, the ecosystem becomes more integrated Click here to read more about Apple’s strategy
Everyone is building Mobile Apps, from small developers to big companies. We shouldn’t be a part of this cliché
Why the need
Where we are
The road ahead
Enterprise Mobility is more than Apps. The world is moving towards a more connected phase where Machine to Machine communication would result in a better experience.
Mobile
Big Data
Security
Social APIs
Integration
Governance
Cloud
An ECOSYSTEM for our
CONNECTED BUSINESS
Connected Devices at MWC 2014
We need to :
Increase integration between physical and digital world
Accelerate Interactions
Increase productivity by increasing engagement
Adapt and innovate
The role of Mobile in connecting the world would increase significantly in coming years
Source : IDC
User Behaviour
Mobile is Everywhere, especially Social
Connected Home
Connected Cars
Ford Sync with Spotify
Aviva Drive
Oral B’s Smartseries toothbrush at MWC 2104 From Connected cars to Toothbrushes that share data with your dentist.
The Oral B Smartseries electric toothbrush, priced at about £199 connects to a smartphone to chart your brushing, personalise your routine and let your dentist see how well you've been brushing.
Galaxy Gear
Google Glass
Smart Locks
And a lot more…
The future is Connected Ecosystem
Source: Accenture Mobility Research Report 2014
The Market
The market is new, fresh and has a lot of potential
The Market
The market is new, fresh and has a lot of potential
Collaborate with Different Industries to create a better customer experience
Further Reading
http://www.theguardian.com/technology/2014/mar/01/smart-watch-toothbrush-werables-mwc
http://reviews.cnet.com/8301-13970_7-57619348-78/huawei-unveils-new-4g-lte-connected-devices-at-mwc-2014/
http://siliconangle.com/blog/2014/02/19/mobile-market-saturated-with-internet-connected-cars/
http://www.gfk.com/news-and-events/press-room/press-releases/pages/mobile-health-shows-big-potential-from-small-beginnings-.aspx
http://www.engadget.com/2014/02/23/huawei-talkband-b1-smart-band/
http://www.samsung.com/us/connected-devices/
http://blog.stephenwolfram.com/2014/01/launching-the-wolfram-connected-devices-project/
http://www.technologyreview.com/news/523531/securing-the-smart-home-from-toasters-to-toilets/
http://news.cnet.com/8301-11386_3-57615194-76/next-step-for-connected-devices-connect-the-devices/
THANKS
Date 11 March 2014