Mobility as a Service: The Emerging Mega-Market

“Focus on the Future”UM Automotive Research Conferences

Annual “New Mobility Session” in collaboration with UM-SMART

WELCOME!Bruce M. Belzowski

University of MichiganTransportation Research Institute

Managing Director-Automotive Futuresbbl@umich.edu

Susan ZielinskiUniversity of Michigan

Managing Director-SMARTsusanz@umich.edu

Automotive FuturesUniversity of Michigan

Transportation Research Institute

–Globalization

–Powertrains

–IT

Funding

Affiliate Program Research Conferences

– 5 Annual Conferences

–Supporting Members

–Research Partners

Automotive FuturesAffiliate Program

Affiliate Members

Argonne National Labs

BorgWarner Inc.

Bosch Corporation

Denso Corporation

FCA LLC

Ford Motor Company

ITS America

Oracle Corporation

UAW-Ford

Valeo Corporation

Automotive FuturesResearch Partners

Research Partners

IT OrganizationsHPIBMOracle CorporationSiemens-PLM

OEMsFCA LLCFord Motor CompanyGeneral MotorsNissan Tech CenterToyota Tech Center

Government/NGOsArgonne National LabsCALSTART CARBEnergy FoundationFederal Motor CarrierThe Hewlett FoundationICCTNRDCMichigan DOTNRELNSF

Government/NGOsUnion of Concerned ScientistsUS Army-TARDECUS DOTUS EPAUS DOE

Automotive FuturesResearch Partners

Research Partners

SuppliersBASFBorgWarnerBoschChevronContinental DensoDanaDelphiDowEatonJATCO

SuppliersJCILearMagnaMeansMichelinPeterson SpringTRWYazakiVisteonValeo

ConsultantsAT KearneyAVLFEVMcKinseyRicardoRoland Berger

Automotive FuturesCurrent Research Programs

• Powertrains

• 2016-2017 Powertrain Strategies for the 21st Century Survey

• Last mailing will go out this week. (A collaboration with SAE)

• 2014-2015 Powertrain Strategies for the 21st Century Survey (Sponsor:

Affiliates)

• Survey results distributed to Affiliates

• Total Cost of Ownership: Comparing Diesel and Gas Vehicles (Bosch)

• Based on resale value of 30K vehicles sold through Mannheim auctions in

2012 / 2013

• Report available

Automotive FuturesCurrent Research Programs

• ITS

• The Future of Automotive Safety Sensors (Sponsor: NHTSA)

• In Progress

• Comprehensive V2X Retrofit Study of Heavy Trucks (Sponsor: NHTSA)

• In Progress

• Integrated Mobile Observations: Micro-level weather reporting using cell

phones in MDOT vehicles (Sponsor: MDOT and FHWA)

• Report available.

Automotive FuturesCurrent Research Programs

• ITS

• Stuck in Traffic: Analyzing Real Time Traffic Capabilities of Personal

Navigation Devices and Traffic Phone Applications

• Final report available

• Roadway Evaluation Project: Measuring road roughness via

accelerometers in cell phones mounted in MDOT vehicles

• Final report available

Automotive FuturesCurrent Research Programs

• ITS

• Deploying Safety Technologies in Commercial Vehicles

• Familiarity and penetration currently and in the future of: Forward

Collision Warning / Lane Departure Warning / Blind Spot Detection /

ESC / Vehicle Communications

• Final report available (Sponsor: ITS America)

Automotive FuturesResearchers

• Visiting Researchers:

• Sergio Goncalves Muniz (Brazil): Federal Technology University of

Parana

• Focus on global efforts to support electric vehicles: What policies

and/or incentives are the most effective and OEM strategies.

Automotive FuturesResearchers

• Student Researchers:

• Alexa Kershenheiter: Junior, Mechanical Engineering

• Working on pre-conference analyses: China 2014 Production data,

China auto manufacturer information, and conference highlights

• Powertrain Strategies for the 21st Century analyses

• Chester Fillhard, Freshman, Mechanical Engineering

• Powertrain Strategies for the 21st Century survey

• Camille Cu, Junior, Economics

• Chinese electric vehicle industry: subsidies

• Aaron Dalal, Freshman, Business

• UM Automotive Industry Student Survey

Upcoming UMTRI-AF

Conferences

April 12, 2017: The Many Automotive Truths of NAFTA. The role of NAFTA in the automotive industry will be discussed from a variety of perspectives in order to understand the positive and negative effects of NAFTA on Canada, the U.S., and Mexico.

July 19, 2017: Powertrain Strategies for the 21st Century: Our 9th annual conference that focuses on major issues related to the future powertrains. This conference is also the place to see the results of our annual Powertrain Strategies for the 21st Century expert survey that estimates powertrain technology penetration for 2020 and 2025.

Upcoming UMTRI-AF

Conferences

September 13, 2017: The Future of Automotive IT: Driving Organizations, Vehicle Development, and Connected/Autonomous Vehicles. Our 9th annual conference focused on the Future of Automotive IT shows the different sides of automotive IT and how it continues to change automotive organizations and vehicles.

November 8, 2017: Inside China: Understanding China’s Current and Future Automotive Industry. Our 10th annual Inside China conference has traced the rapid rise of the Chinese auto industry. The largest automotive market in the world is such a unique market that it demands that we continue to examine both its current and future trends from a variety of perspectives: consumer choice, marketing, product development, government support and regulations, alternative energy, automotive research and development, industry structure, labor, economic impact, and manufacturing.

Conference Presenters/Schedule

9am Bruce Belzowski, Managing Director, Automotive Futures, UM Transportation Research Institute

• Susan Zielinski, Managing Director, UM-SMART (Sustainable Mobility and Accessibility Research and Transformation)

• Laura Mester, Chief Administrative Officer for the Michigan Department of Transportation

• Sampo Hietanan, Founder and CEO of Helsinki-based MaaS Global Ltd. “The Best Way to Everywhere”

• John Kwant, Vice-President, City Solutions at Ford Motor Company

Conference Presenters/Schedule

• Marcia Pincus, Program Manager for Connected Vehicles and the Environment at USDOT’s ITS Joint Program Office and currently on detail with the Department of Energy’s Vehicle Technologies Office

Break (15 minutes)

• Carla Bailo, Assistant Vice President for Mobility Research and Business Development at Ohio State University

• Glenn Stevens, Executive Director of MICHauto and Vice President, Automotive and Mobility Initiatives at the Detroit Regional Chamber

• Conference Q&A

1:30pm Lunch

2:30pm Adjourn

Conference Questions

• What are the market opportunities in the growing Mobility-as-

a-Service space?

• How does MaaS impact mobility suppliers and consumers?

• What seem to be the barriers to implementation of MaaS?

• How are federal, state and local governments supporting

MaaS-like development?

• Who will drive the MaaS evolution - private sector or public

sector-or both?

Conference Questions

• What are some of the new partnerships emerging locally and

globally to advance MaaS?

• What is the role of automation and connectivity on this

broader landscape?

• How can new insurance and liability policy models contribute

to MaaS success?

Post Conference Mailing

Attendees:

• Link to presentations

Affiliates:

• Link to presentations

• Document and link to a review of highlights from the conference

Housekeeping

• Restrooms

• Wireless

• Cell Phones: Silent

• Speaker Bios

• Question Cards

Mobility as a Service: The Emerging Mega-Market

“Focus on the Future”UM Automotive Research Conferences

Annual “New Mobility Session” in collaboration with UM-SMART

WELCOME!

The Link to Presentations Will Be Emailed This Weekend