mobilising utilities for the future
Post on 18-Oct-2014
413 views
DESCRIPTION
The global explosion of mobile communications is transforming how utilities connect with customers, especially consumers. Utilities now recognise that the devices in customers' pockets are important allies in coping with demand peaks and outages—and in boosting customer loyalty and the bottom line. Visit sap.com/mobile-powerutilitiesTRANSCRIPT
Mobilising Utilities for the FutureThe global explosion of mobile communications is transforming how utilities
connect with customers, especially consumers. Utilities now recognise that the
devices in customers' pockets are important allies in coping with demand
peaks and outages—and in boosting customer loyalty and the bottom line.
They also improve customer engagement,
But the bene�ts go beyond keeping the lights on.
which is the next frontier. Utilities and oil & gas executives whose companies serve consumers think
mobile technology will help them...
Expected company roll out:
59%
31%
0-3 yrs 4-6 yrs0 3 6
notify customers
about potential or
actual outages and recommend
actions
Expected company roll out:
50% 43%
0-3 yrs 4-6 yrs0 3 6
Expected company roll out:
55%32%
0-3 yrs 4-6 yrs0 3 6
facilitate smart-grid
deployment
56%
Expected company roll out:
56%35%
0-3 yrs 4-6 yrs0 3 6
provide advice on consumption
71% 62%
Expected company roll out:
71%
24%
0-3 yrs 4-6 yrs0 3 6
provide targeted offers
67%
54%receive customer reports on potential causes and actual causes of outages
Though they still struggle with security and connectivity issues.
Mobile strategies help utilities overcome many operational challenges. An Economist Intelligence Unit survey
of utilities executives shows that mobile technologies are improving their...
Environmental safety and
sustainability
71%smart-grid
management, with 62% citing mobile apps as
key aids
76%ability to
achieve high productivity and capacity
response to crises and emergencies
efforts at peak-load
management and demand
response
90% 84% 78%
48% 46% see a need to enhance
mobile data security, and see a need for better mobile connectivity.
78%
© The Economist Intelligence Unit 2014. All rights reserved. www.economistinsights.com/m-energy sap.com/mobile-powerutilities