mobilising' growth for clients in times of economic pressures, media fragmentation &...
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Presented by Guy Rolfe, Head of Global Mobile Practice, Kantar Mobile at Market Research in the Mobile World Asia-Pacific 30-31 January 2013, Kuala Lumpur, Malaysia This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://www.mrmw.netTRANSCRIPT
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Asia-Pacific Edition 2013 WWW.MRMW.NET
Organized by
TM
Thank you to our sponsors!
Title Sponsor Platinum Sponsor Gold Sponsors
Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor
Association Partners
Media Partners
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MRMW Kuala Lumpur January 2013
Mobilising growth for clients in times of economic pressures, media
fragmentation and consumer control
GUY ROLFE
Head Global Mobile Practice
+44 (0) 1926 826866
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Source Ericsson report Nov12
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Source Ericsson report Nov12
Clients want greater visibility of consumer behaviour
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Connecting biometric data to real life tasks
Collect key biometrics through a biodegradable disposable patch connected to
an app as respondent records tasks and completes surveys on their mobile
Auto-coding facial recognition for sentiment during mobile use
The future of consumer engagement
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Active
Passive
Social
SMS
Apps
Browser
Data fusion
New more powerful insights – but also our biggest challenge
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Emerging data epicentres
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Point of Sale – what people buy from a
merchant, how much and when, all transactions
Financial – How people
spend their money across
merchants, across products
Internet & Social – What
people are saying , how they
find it , media effectiveness
Mobile Networks – Where
people are, what they do
on their devices, how they
communicate
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Thank you to our sponsors!
Title Sponsor Platinum Sponsor Gold Sponsors
Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor
Association Partners
Media Partners
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Asia-Pacific Edition 2013 WWW.MRMW.NET
Organized by
TM