kantar media cmag handouts
TRANSCRIPT
Political Clients
Media/Academic Clients Public Affairs Clients
CMAG Works For
© 2012 Kantar Media
CMAG is the non-partisan source on political and public affairs advertising for campaigns, the media, and
scholars of communication
Ken Goldstein is President of Kantar Media's CMAG. One of the nation's foremost authorities on political advertising, Ken was a political science professor at the University of Wisconsin, Madison and the founding director of the University of Wisconsin's Advertising Project and News Lab. He has authored or co-authored more than 30 books, articles and book chapters on political advertising, voter turnout, and presidential elections and news coverage. In addition to his oversight of CMAG, Ken continues to serve as a consultant for the ABC News Elections Unit. He also regularly provides national news outlets with election and advertising insights, having appeared on ABC World News, CBS Evening News, NBC Nightly News, CNN, FOX, MSNBC and CNBC, as well as in The New York Times, The Wall Street Journal, and The Washington Post.
Elizabeth Wilner is Vice President of Kantar Media's CMAG and head of its New York office. Elizabeth has served as political director of NBC News, deputy political director of ABC News, and managing editor of The Cook Political Report. She has covered four presidential elections and hundreds of congressional and state races, ballot initiatives, and issue advocacy campaigns. She established NBC's centralized Political Unit, founded the network's popular political blog, First Read, and oversaw the respected NBC/Wall Street Journal poll. At ABC, Elizabeth co-founded the trend-setting political digest, The Note. More recently, she led communications in the public policy realm as associate dean at Columbia University's public policy school and as director of public affairs at the Peter G. Peterson Foundation, which she helped launch in 2008. She continues to consult for network presidential primary debates and for the NBC News Decision Desk.
Contact Ken
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© 2012 Kantar Media
2012 Estimated Spending
Conservative Estimate
42-43%
% Of The Totally Raised That Ends Up On TV
.43 x $6 Billion = $2.5 Billion
.48 x $7 Billion = $3.3 Billion
Aggressive Estimate
$7 Billion
Conservative Estimate
$6 Billion
Estimate Of Total Amount Raised In 2012
Highest Estimate
Lowest Estimate
Estimate Of Local Spot TV Spending
Aggressive Estimate
47-48%
© 2012 Kantar Media
Presidential + Statewide (10)
2012 Battleground States
Presidential Only (4)
Competitive Statewide Only (8)
Map last updated: 4/12/2012
One EV potentially competitive for Dems (Omaha market)
(For Advertising Purposes)