Mobiles Learn Human: Follow the Needs

Dominic Harrison | Director of Global Trends

Future Foundation | @futurethoughts

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33% of US and EU5 consumers

(72% of 16-24s) say they browse the

internet in bed every single night

Source: nVision Research, 2014

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555Source: nVision Research, 2014

Among global 16-24s who regularly

communicate via social networks, 50% prefer

to do so via a mobile device

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666Source: nVision Research, 2014

Among global 16-24s who regularly

communicate via social networks, 50% prefer

to do so via a mobile device

40%+ of GB Millennials say they will be using

their smartphone to order some of their

Christmas gifts this year

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777Source: nVision Research, 2014

Among global 16-24s who regularly

communicate via social networks, 50% prefer

to do so via a mobile device

40%+ of GB Millennials say they will be using

their smartphone to order some of their

Christmas gifts this year

Smartphone penetration by 2018 (among

adults 16-64): 70%+ in EU5, Nordics, US

and China

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PERSONAL HEALTH TRACKING APPSSource: nVision Research, 2014

15%

16%

20%16%

GLOBAL GE

N Y

11

16%

12Source: nVision Research, 2014

BANKING AND FINANCE APPS

55%

12

50%25%32%

41%

GLOBAL SA

MP

LE

13

IN-STORE PRICE COMPARISON

VIA MOBILE

28%

13

48%42%

Source: nVision Research, 2014

26%

1414

15Source: nVision Research, 2014 15

6 in 10 interested in

using a phone

at a store

checkout to

pay for goods

1616

1717

18

1919

20Source: nVision Research, 2014

China 55%

Brazil 71%

India 56%

USA 40%

“I receive too many calls and notifications at unwanted times”

“I check my phone more often than I would like too”

43%24%

20

21Source: nVision Research, 2014

USA Spain

52%

China

64%

S.Korea

50%

28%

21

INTEREST IN WEARABLES

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2323

24

Quiet AppsQuiet apps Quiet hardware

2525

26Source: nVision Research, 2014

I only ever postabout positive

aspects of my life

1 in 3TOTAL

27

28

29Source: nVision Research, 2014

“I like it when people acknowledge my posts/photos/comments on

social networking sites” by intensity of social network usage

S U P E RH I G H8 0 %

L O W4 9 %

M I D5 7 %

30Source: nVision Research, 2014

“I like it when people acknowledge my posts/photos/comments on

social networking sites” by intensity of social network usage

S U P E RH I G H8 0 %

L O W4 9 %

M I D5 7 %

“I wish I could be more like the person I describe myself as on

social media” by intensity of social network usage

S U P E RH I G H4 0 %

L O W1 7 %

M I D2 2 %

3131

of Gen Y regularly post updates/photos to their

social network while attending a live event50%

32

What’s next? Bio-sharing…

“Biogram lets anyone stamp

their heart rate data on photos.

It's not that exciting, perhaps,

for pictures taken on a relaxed

day in the park with friends. But

sharing your heartbeat after

climbing a major mountain

peak? That's bragging rights”.

of Gen Y “live uploaders” would be

interested in “biometric” mobile content3 in 4

33

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