Mobile Websites for Business Promotion

Budgets for marketing have been spent in many ways by business owners. Growth of Internet provided an alternate and interactive medium compared to the traditional mediums for advertising and promoting the business.

A visually appealing and informative website has always served businesses well and continues to do so. Increasing popularity of mobile / smart phones to access the Internet brings about a few key changes with respect to, how businesses need to treat this medium of interactive marketing.

Traditional Websites: Objectives

Traditionally, websites have been designed with the objective of attracting the viewer to browse as much content of the website as possible with information presented in lucid form and further helped by aesthetics of the layout and colors.

With improvements in Internet website techniques and technologies, the visitor is now provided with active elements on the website with an objective to engage the visitor to interact, submit feedback, purchase, and participate etc. through the website.

Mobile Websites: Objectives

Mobile based users / viewers of websites visit with specific objectives and precise information needs.

It is important for a business website to present the relevant information in a very concise form with the aim to serve the expected query in the minds of the visitor.

When a person is using a mobile phone it is expected that she/he may like to make an immediate voice call to a real person to discuss business.

The visible screen area on a mobile is much smaller as compared to a regular desktop computer.

An attractive layout with colors and animations look clumsy and congested on a small screen. Small screen interface needs to be simple and easy to read on eyes.

Users visit the mobile websites from their mobile phones with an objective to seek quick information for a quick decision.

Ebizindia Consulting Pvt. Ltd.We leverage the mobile web for generating new leads for your business.

www.webile.co.uk

Mobile Website vs. Traditional Website

Mobile Website Design Traditional Website Design

Users visit the website for short time with specific objectives.

Visiting users to spend time to browse the website.

Concise information for quick consumption and easy recall

Quality information and aesthetics for lasting impression and re-visits.

Mobile / Telephone numbers for quick contact with business.

Interactions for longer engagement, business transactions and re-visits.

Simple, clean layout for comfortable reading on small screen.

Unlike an advertisement platform oriented traditional websites, mobile websites for businesses should be more like a business communication – short, to the point with an option to get in touch and discuss further.

Ebizindia Consulting Pvt. Ltd.We leverage the mobile web for generating new leads for your business.

www.webile.co.uk